--- title: "OneClick: Google Ads Tracking vs Smarketer TrackWave: Shopify app comparison" description: "Compare OneClick: Google Ads Tracking and Smarketer TrackWave on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/oneclick-google-ads-tracking-vs-smarketer-trackwave" markdown_url: "https://shoplist.co/shopify-apps/compare/oneclick-google-ads-tracking-vs-smarketer-trackwave.md" data_as_of: "Nov 1, 2026" --- # OneClick: Google Ads Tracking vs Smarketer TrackWave Shopify app comparison from Shoplist. Store counts as of Nov 1, 2026. ## At a glance - Smarketer TrackWave is detected on 2.3× as many Shopify stores as OneClick: 236 vs 101 as of Nov 1, 2026. - On the Shopify App Store: OneClick 2.0 from 13 reviews and Smarketer TrackWave 5.0 from 23 reviews. - Paid plans start at $4.99/month for OneClick and $30/month for Smarketer TrackWave. - OneClick lists 8 features Smarketer TrackWave’s listing doesn’t mention, including Activity tracking, Cohort analysis, Custom reports. ## Adoption | Measure | OneClick | Smarketer TrackWave | Ahead | | --- | --- | --- | --- | | Detected stores | 101 — as of Nov 1, 2026 | 236 — as of Nov 1, 2026 | Smarketer TrackWave | | Net store change, 28 days | \+23 — estimated | −4 — estimated | | | Stores added, 28 days | 23 — new and returning | Not enough data | | | Big-brand share | Not enough data | Not enough data | | | Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Home & Garden, Health & Beauty, Apparel & Accessories | | | Top store countries | United States, United Kingdom, India | Germany, Switzerland, Austria | | ## Reviews | Measure | OneClick | Smarketer TrackWave | Ahead | | --- | --- | --- | --- | | App Store rating | 2.0 ★ | 5.0 ★ | Smarketer TrackWave | | App Store reviews | 13 | 23 | Smarketer TrackWave | | New reviews, 28 days | Not enough data | Not enough data | | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | OneClick | Smarketer TrackWave | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $4.99/month | $30/month | OneClick | | Longest free trial | 7 days | 14 days | | | Plans listed | 1 | 1 | | ## Listing | Measure | OneClick | Smarketer TrackWave | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#569 — in Analytics | \#223 — in Analytics | Smarketer TrackWave | | Shopify App Charts | Not on this week’s charts | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Jul 1, 2021 | Jul 26, 2024 | | | Languages | 1 — English | 1 — English | | | Developer | OneClick | Smarketer GmbH - TrackWave | | ## Listed features - 15 distinct features are listed across these App Store listings; 4 are listed by both. - OneClick lists 12 of them (80%). Listed only by OneClick: Activity tracking, Cohort analysis, Custom reports, Data export, Lifetime value \(LTV\), Page views, Real-time tracking, ROAS. - Smarketer TrackWave lists 7 of them (47%). Listed only by Smarketer TrackWave: Analytics dashboard, GDPR compliance, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Google Ads. - Only OneClick lists: Checkout. - Only Smarketer TrackWave lists: Microsoft Ads, Facebook Ads, Google Tag Manager. ## Pricing plans ### OneClick | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Complete Tracking | $4.99/month | 7-day free trial | None listed | ### Smarketer TrackWave | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Standard | $30/month | 14-day free trial | None listed | ## Frequently asked questions ### Which is more popular, OneClick or Smarketer TrackWave? Smarketer TrackWave is detected on 2.3× as many Shopify stores as OneClick: 236 vs 101 as of Nov 1, 2026. ### Is OneClick or Smarketer TrackWave cheaper? Paid plans start at $4.99/month for OneClick and $30/month for Smarketer TrackWave. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, OneClick or Smarketer TrackWave? On the Shopify App Store: OneClick 2.0 from 13 reviews and Smarketer TrackWave 5.0 from 23 reviews. ### What features does each app list that the other doesn’t? OneClick lists 8 the others don’t mention, such as Activity tracking, Cohort analysis, Custom reports, Data export. Smarketer TrackWave lists 3 the others don’t mention, such as Analytics dashboard, GDPR compliance, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026; estimated figures are labeled. ## Links - [OneClick: Google Ads Tracking vs Smarketer TrackWave on Shoplist](https://shoplist.co/shopify-apps/compare/oneclick-google-ads-tracking-vs-smarketer-trackwave) - [OneClick: Google Ads Tracking on Shoplist](https://shoplist.co/shopify-apps/oneclick-google-ads-tracking) ([Markdown](https://shoplist.co/shopify-apps/oneclick-google-ads-tracking.md)) - [Smarketer TrackWave on Shoplist](https://shoplist.co/shopify-apps/smarketer-trackwave) ([Markdown](https://shoplist.co/shopify-apps/smarketer-trackwave.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for OneClick and Smarketer TrackWave are as of Nov 1, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).