--- title: "ONE: AI, Pop Up, SMS Marketing vs Shopify Messaging: Shopify app comparison" description: "Compare ONE: AI, Pop Up, SMS Marketing and Shopify Messaging on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/one-ai-email-sms-marketing-vs-shopify-email-1" markdown_url: "https://shoplist.co/shopify-apps/compare/one-ai-email-sms-marketing-vs-shopify-email-1.md" data_as_of: "Nov 9, 2026" --- # ONE: AI, Pop Up, SMS Marketing vs Shopify Messaging Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - ONE is detected on 6.4× as many Shopify stores as Shopify Messaging: 688 vs 108 as of Nov 9, 2026. - On the Shopify App Store: ONE 4.9 from 997 reviews and Shopify Messaging 4.8 from 4,816 reviews. - Only ONE lists a free plan. - ONE lists 33 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Birthday messages. ## Adoption | Measure | ONE | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Detected stores | 688 — as of Nov 9, 2026 | 108 — as of Nov 9, 2026 | ONE | | Net store change, 28 days | −12 — estimated | \+3 — estimated | | | Stores added, 28 days | 7 — new and returning | 7 — new and returning | | | Big-brand share | 9% — of stores of known size | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, United Kingdom, Australia | United States, Japan, Hong Kong | | ## Reviews | Measure | ONE | Shopify Messaging | Ahead | | --- | --- | --- | --- | | App Store rating | 4.9 ★ | 4.8 ★ | ONE | | App Store reviews | 997 | 4,816 | Shopify Messaging | | New reviews, 28 days | 0 | Not enough data | | | Reviewers a year or more in | Not enough data | 43% | | ## Pricing | Measure | ONE | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Free plan | Yes | Not listed | | | Lowest paid monthly plan | $9/month | No monthly plan listed | | | Longest free trial | 10 days | Not listed | | | Plans listed | 2 | 1 | | ## Listing | Measure | ONE | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#40 — in SMS marketing | \#12 — in Email marketing | | | Shopify App Charts | \#4 in SMS marketing | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Mar 22, 2019 | Apr 14, 2020 | | | Languages | 18 — Arabic, Danish, German | 20 — English, Chinese \(Simplified\), French | | | Developer | ONE | Shopify | | ## Listed features - 64 distinct features are listed across these App Store listings; 30 are listed by both. - ONE lists 64 of them (100%). Listed only by ONE: A/B testing, APIs and webhooks, Birthday messages, Bulk editing, Bulk messaging, Cart recovery, Consent collection, Conversion metrics, Cross-sell emails, Custom fonts, Custom segments, Discount codes, Email capture list, Exit intent, Forms, Geolocation, Landing pages, Localization, Opt-in, Personalized messages, Pop-ups, Price drop emails, Product recommendations, Product reviews, Push notifications, Real-time analytics, Rewards, Scheduled messages, Segmentation, SMS capture list, Translation, Welcome messages, Win-back campaigns. - Shopify Messaging lists 30 of them (47%). ### Coverage by App Store category | Category | ONE | Shopify Messaging | | --- | --- | --- | | Email marketing | 50/50 | 30/50 | | Email marketing › Campaign types | 25/25 | 15/25 | | Email marketing › Managing campaigns | 25/25 | 15/25 | | SMS marketing | 14/14 | 0/14 | | SMS marketing › Managing campaigns | 8/8 | 0/8 | | SMS marketing › Workflow automation | 6/6 | 0/6 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only ONE lists: Checkout, ChatGPT \(OpenAI\), One.Store AI, TikTok Shop, Instagram Shop, Google & YouTube, eBay, Amazon, Klaviyo, MailChimp, Omnisend, SMSBump Yotpo, Attentive SMS, Seguno, Drip, Zoho & 10 More. - Shopify Messaging lists no integrations. ## Pricing plans ### ONE | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Sandbox \(Test One\) | Free | Not listed | None listed | | Basic \(All-in-One\) | $9/month | 10-day free trial | Up to 50 active profiles, upgrade as you grow | ### Shopify Messaging | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. | ## Frequently asked questions ### Which is more popular, ONE or Shopify Messaging? ONE is detected on 6.4× as many Shopify stores as Shopify Messaging: 688 vs 108 as of Nov 9, 2026. ### Is ONE or Shopify Messaging cheaper? Only ONE lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, ONE or Shopify Messaging? On the Shopify App Store: ONE 4.9 from 997 reviews and Shopify Messaging 4.8 from 4,816 reviews. ### What features does each app list that the other doesn’t? ONE lists 33 the others don’t mention, such as A/B testing, APIs and webhooks, Birthday messages, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [ONE: AI, Pop Up, SMS Marketing vs Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/compare/one-ai-email-sms-marketing-vs-shopify-email-1) - [ONE: AI, Pop Up, SMS Marketing on Shoplist](https://shoplist.co/shopify-apps/one-ai-email-sms-marketing) ([Markdown](https://shoplist.co/shopify-apps/one-ai-email-sms-marketing.md)) - [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for ONE and Shopify Messaging are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).