--- title: "Omnisend Email Marketing & SMS vs Shopify Messaging: Shopify app comparison" description: "Compare Omnisend Email Marketing & SMS and Shopify Messaging on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/omnisend-email-marketing-sms-vs-shopify-email-1" markdown_url: "https://shoplist.co/shopify-apps/compare/omnisend-email-marketing-sms-vs-shopify-email-1.md" data_as_of: "Nov 9, 2026" --- # Omnisend Email Marketing & SMS vs Shopify Messaging Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - Omnisend Email Marketing & SMS is detected on 391× as many Shopify stores as Shopify Messaging: 42,618 vs 109 as of Nov 9, 2026. - On the Shopify App Store: Omnisend Email Marketing & SMS 4.7 from 3,202 reviews and Shopify Messaging 4.8 from 4,816 reviews. - Only Omnisend Email Marketing & SMS lists a free plan. - Omnisend Email Marketing & SMS lists 35 features Shopify Messaging’s listing doesn’t mention, including A/B testing, Analytics, APIs and webhooks. ## Adoption | Measure | Omnisend Email Marketing & SMS | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Detected stores | 42,618 — as of Nov 9, 2026 | 109 — as of Nov 9, 2026 | Omnisend Email Marketing & SMS | | Net store change, 28 days | −16 — estimated | \+3 — estimated | | | Stores added, 28 days | 594 — new and returning | 7 — new and returning | Omnisend Email Marketing & SMS | | Big-brand share | 11% — of stores of known size | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, United Kingdom, Australia | United States, Japan, Hong Kong | | ## Reviews | Measure | Omnisend Email Marketing & SMS | Shopify Messaging | Ahead | | --- | --- | --- | --- | | App Store rating | 4.7 ★ | 4.8 ★ | Shopify Messaging | | App Store reviews | 3,202 | 4,816 | Shopify Messaging | | New reviews, 28 days | 15 | Not enough data | | | Reviewers a year or more in | 27% | 43% | Shopify Messaging | ## Pricing | Measure | Omnisend Email Marketing & SMS | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Free plan | Yes | Not listed | | | Lowest paid monthly plan | $16/month | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 3 | 1 | | ## Listing | Measure | Omnisend Email Marketing & SMS | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#11 — in Email marketing | \#12 — in Email marketing | Omnisend Email Marketing & SMS | | Shopify App Charts | \#10 on the Shoplist 100 | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Mar 10, 2014 | Apr 14, 2020 | | | Languages | 1 — English | 20 — English, Chinese \(Simplified\), French | | | Developer | Omnisend | Shopify | | ## Listed features - 71 distinct features are listed across these App Store listings; 29 are listed by both. - Omnisend Email Marketing & SMS lists 70 of them (99%). Listed only by Omnisend Email Marketing & SMS: A/B testing, Analytics, APIs and webhooks, Automations, Back-in-stock emails, Campaigns, Consent collection, Countdown timers, Cross-sell emails, Custom code, Custom fonts, Custom pop-ups, Discounts, Editor tool, Email capture list, Exit intent, Forms, Geolocation, Landing pages, Localization, Pop-ups, Price drop emails, Product recommendations, Product reviews, Push notifications, Reporting, Segmentation, SMS capture list, Spin the wheel, Subscriptions, Tagging, Targeting, Templates, Tracking, Translation. - Shopify Messaging lists 30 of them (42%). Listed only by Shopify Messaging: Follow-up emails. ### Coverage by App Store category | Category | Omnisend Email Marketing & SMS | Shopify Messaging | | --- | --- | --- | | Email marketing | 49/50 | 30/50 | | Email marketing › Campaign types | 25/26 | 15/26 | | Email marketing › Managing campaigns | 24/24 | 15/24 | | Pop-ups | 21/21 | 0/21 | | Pop-ups › Managing pop-ups | 15/15 | 0/15 | | Pop-ups › Pop-up types | 6/6 | 0/6 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only Omnisend Email Marketing & SMS lists: Checkout, Shopify Flow, Gorgias, Justuno, Recharge, Aftership, LoyaltyLion, Loox. - Shopify Messaging lists no integrations. ## Pricing plans ### Omnisend Email Marketing & SMS | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | FREE | Free | Not listed | None listed | | STANDARD | $16/month | Not listed | Starting price covers up to 500 contacts and rises as your list grows. Plus 30% off your first 3 months. | | PRO | $59/month | Not listed | Starting price covers up to 2,500 contacts and rises as your list grows. Plus 30% off your first 3 months. | ### Shopify Messaging | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. | ## Frequently asked questions ### Which is more popular, Omnisend Email Marketing & SMS or Shopify Messaging? Omnisend Email Marketing & SMS is detected on 391× as many Shopify stores as Shopify Messaging: 42,618 vs 109 as of Nov 9, 2026. ### Is Omnisend Email Marketing & SMS or Shopify Messaging cheaper? Only Omnisend Email Marketing & SMS lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, Omnisend Email Marketing & SMS or Shopify Messaging? On the Shopify App Store: Omnisend Email Marketing & SMS 4.7 from 3,202 reviews and Shopify Messaging 4.8 from 4,816 reviews. ### What features does each app list that the other doesn’t? Omnisend Email Marketing & SMS lists 35 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Automations. Shopify Messaging lists 1 the others don’t mention, such as Follow-up emails. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between Omnisend Email Marketing & SMS and Shopify Messaging? 3 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [Omnisend Email Marketing & SMS vs Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/compare/omnisend-email-marketing-sms-vs-shopify-email-1) - [Omnisend Email Marketing & SMS on Shoplist](https://shoplist.co/shopify-apps/omnisend-email-marketing-sms) ([Markdown](https://shoplist.co/shopify-apps/omnisend-email-marketing-sms.md)) - [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Omnisend Email Marketing & SMS and Shopify Messaging are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).