--- title: "Northbeam vs ThoughtMetric Analytics: Shopify app comparison" description: "Compare Northbeam and ThoughtMetric Analytics on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/northbeam-vs-thoughtmetric" markdown_url: "https://shoplist.co/shopify-apps/compare/northbeam-vs-thoughtmetric.md" data_as_of: "Nov 4, 2026" --- # Northbeam vs ThoughtMetric Analytics Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026. ## At a glance - ThoughtMetric Analytics is detected on 1.1× as many Shopify stores as Northbeam: 315 vs 286 as of Nov 4, 2026. - On the Shopify App Store: Northbeam 5.0 from 3 reviews and ThoughtMetric Analytics 4.0 from 15 reviews. - ThoughtMetric Analytics lists 12 features Northbeam’s listing doesn’t mention, including Activity tracking, Custom dashboards, Custom reports. ## Adoption | Measure | Northbeam | ThoughtMetric Analytics | Ahead | | --- | --- | --- | --- | | Detected stores | 286 — as of Nov 4, 2026 | 315 — as of Nov 4, 2026 | ThoughtMetric Analytics | | Net store change, 28 days | 0 — estimated | \+1 — estimated | | | Stores added, 28 days | Not enough data | 1 — new and returning | | | Big-brand share | 68% — of stores of known size | 27% — of stores of known size | | | Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Health & Beauty, Apparel & Accessories, Sporting Goods | | | Top store countries | United States, Canada, United Kingdom | United States, United Kingdom, Australia | | ## Reviews | Measure | Northbeam | ThoughtMetric Analytics | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.0 ★ | Northbeam | | App Store reviews | 3 | 15 | ThoughtMetric Analytics | | New reviews, 28 days | Not enough data | 1 | | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | Northbeam | ThoughtMetric Analytics | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $99/month | | | Longest free trial | Not listed | 14 days | | | Plans listed | 1 | 4 | | ## Listing | Measure | Northbeam | ThoughtMetric Analytics | Ahead | | --- | --- | --- | --- | | Shopify category rank | Not enough data | \#165 — in Analytics | | | Shopify App Charts | Not on this week’s charts | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Oct 19, 2022 | Nov 11, 2019 | | | Languages | 1 — English | 1 — English | | | Developer | Northbeam | ThoughtMetric Inc. | | ## Listed features - 17 distinct features are listed across these App Store listings; 5 are listed by both. - Northbeam lists 5 of them (29%). - ThoughtMetric Analytics lists 17 of them (100%). Listed only by ThoughtMetric Analytics: Activity tracking, Custom dashboards, Custom reports, Data export, Event tracking, GDPR compliance, Historical analysis, Marketing attribution, Multi-store reports, Purchase tracking, ROAS, UTM tracking. ### Coverage by App Store category | Category | Northbeam | ThoughtMetric Analytics | | --- | --- | --- | | Analytics | 5/17 | 17/17 | | Analytics › Customer behavior | 3/5 | 5/5 | | Analytics › Marketing and sales | 1/5 | 5/5 | | Analytics › Visuals and reports | 1/7 | 7/7 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Northbeam lists no integrations. - Only ThoughtMetric Analytics lists: Checkout, Facebook, Instagram, Google Ads, Klaviyo, Pinterest, TikTok. ## Pricing plans ### Northbeam | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Northbeam offers individual pricing plans based on site page views and data refresh cadence | ### ThoughtMetric Analytics | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | p50k | $99/month | 14-day free trial | None listed | | p100k | $199/month | 14-day free trial | None listed | | p200k | $299/month | 14-day free trial | None listed | | p300k | $399/month | 14-day free trial | None listed | ## Frequently asked questions ### Which is more popular, Northbeam or ThoughtMetric Analytics? ThoughtMetric Analytics is detected on 1.1× as many Shopify stores as Northbeam: 315 vs 286 as of Nov 4, 2026. ### Which has better reviews, Northbeam or ThoughtMetric Analytics? On the Shopify App Store: Northbeam 5.0 from 3 reviews and ThoughtMetric Analytics 4.0 from 15 reviews. ### What features does each app list that the other doesn’t? ThoughtMetric Analytics lists 12 the others don’t mention, such as Activity tracking, Custom dashboards, Custom reports, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled. ## Links - [Northbeam vs ThoughtMetric Analytics on Shoplist](https://shoplist.co/shopify-apps/compare/northbeam-vs-thoughtmetric) - [Northbeam on Shoplist](https://shoplist.co/shopify-apps/northbeam) ([Markdown](https://shoplist.co/shopify-apps/northbeam.md)) - [ThoughtMetric Analytics on Shoplist](https://shoplist.co/shopify-apps/thoughtmetric) ([Markdown](https://shoplist.co/shopify-apps/thoughtmetric.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Northbeam and ThoughtMetric Analytics are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).