---
title: "Nabu: Google Ads Pixel vs Voluum: Shopify app comparison"
description: "Compare Nabu: Google Ads Pixel and Voluum on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/nabu-for-google-ads-pixel-vs-voluum"
markdown_url: "https://shoplist.co/shopify-apps/compare/nabu-for-google-ads-pixel-vs-voluum.md"
data_as_of: "Nov 7, 2026"
---

# Nabu: Google Ads Pixel vs Voluum

Shopify app comparison from Shoplist. Store counts as of Nov 7, 2026.

## At a glance

- Nabu is detected on 27× as many Shopify stores as Voluum: 2,781 vs 102 as of Nov 7, 2026.
- Nabu lists 17 features Voluum’s listing doesn’t mention, including Abandoned cart, Activity tracking, Analytics dashboard.

## Adoption

| Measure | Nabu | Voluum | Ahead |
| --- | --- | --- | --- |
| Detected stores | 2,781 — as of Nov 7, 2026 | 102 — as of Nov 7, 2026 | Nabu |
| Net store change, 28 days | −47 — estimated | 0 — estimated |  |
| Stores added, 28 days | 32 — new and returning | Not enough data |  |
| Big-brand share | 17% — of stores of known size | Not enough data |  |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Health & Beauty, Home & Garden, Sporting Goods |  |
| Top store countries | United States, United Kingdom, Germany | Germany, United States, Austria |  |

## Reviews

| Measure | Nabu | Voluum | Ahead |
| --- | --- | --- | --- |
| App Store rating | 4.7 ★ | Not published |  |
| App Store reviews | 488 | Not published |  |
| New reviews, 28 days | 0 | Not enough data |  |
| Reviewers a year or more in | 25% | Not enough data |  |

## Pricing

| Measure | Nabu | Voluum | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | $19.99/month | No monthly plan listed |  |
| Longest free trial | 7 days | Not listed |  |
| Plans listed | 3 | Not published |  |

## Listing

| Measure | Nabu | Voluum | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#30 — in Ads | \#519 — in Analytics |  |
| Shopify App Charts | \#6 in Ads | Not on this week’s charts |  |
| Built for Shopify | Yes | No |  |
| Launched | Jul 18, 2017 | Jun 26, 2023 |  |
| Languages | 8 — English, Portuguese \(Brazil\), Chinese \(Simplified\) | 1 — English |  |
| Developer | AdNabu Global, Inc. | Commerce Media Tech sp. z o.o. |  |

## Listed features

- 17 distinct features are listed across these App Store listings; 0 are listed by both.
- Nabu lists 17 of them (100%). Listed only by Nabu: Abandoned cart, Activity tracking, Analytics dashboard, Behavior, Checkout analytics, Conversion tracking, Custom dashboards, Custom reports, Engagement metrics, Event tracking, Event-based, Performance tracking, Pixel management, Pixel tracking, Purchase tracking, UTM attribution, Website.
- Voluum lists 0 of them (0%).

### Coverage by App Store category

| Category | Nabu | Voluum |
| --- | --- | --- |
| Ads | 8/8 | 0/8 |
| Ads › Campaign management | 2/2 | 0/2 |
| Ads › Performance analytics | 4/4 | 0/4 |
| Ads › Targeting | 2/2 | 0/2 |
| Analytics | 9/9 | 0/9 |
| Analytics › Customer behavior | 2/2 | 0/2 |
| Analytics › Marketing and sales | 4/4 | 0/4 |
| Analytics › Visuals and reports | 3/3 | 0/3 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- No platform appears in every listing.
- Only Nabu lists: Google AdWords, google ads.
- Only Voluum lists: Checkout.

## Pricing plans

### Nabu

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Explorer | Free to install | Not listed | Free for up to 10 orders per month. $9.99 per month for orders over 10. |
| Advanced | $19.99/month | 7-day free trial | None listed |
| Plus | $39.99/month | 7-day free trial | None listed |

### Voluum

Free

## Frequently asked questions

### Which is more popular, Nabu or Voluum?

Nabu is detected on 27× as many Shopify stores as Voluum: 2,781 vs 102 as of Nov 7, 2026.

### What features does each app list that the other doesn’t?

Nabu lists 17 the others don’t mention, such as Abandoned cart, Activity tracking, Analytics dashboard, Behavior. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.

## Links

- [Nabu: Google Ads Pixel vs Voluum on Shoplist](https://shoplist.co/shopify-apps/compare/nabu-for-google-ads-pixel-vs-voluum)
- [Nabu: Google Ads Pixel on Shoplist](https://shoplist.co/shopify-apps/nabu-for-google-ads-pixel) ([Markdown](https://shoplist.co/shopify-apps/nabu-for-google-ads-pixel.md))
- [Voluum on Shoplist](https://shoplist.co/shopify-apps/voluum) ([Markdown](https://shoplist.co/shopify-apps/voluum.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Nabu and Voluum are as of Nov 7, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).