--- title: "MultiPixels ‑ Social Pixels vs ScaleUp: Google Ads Tracking: Shopify app comparison" description: "Compare MultiPixels ‑ Social Pixels and ScaleUp: Google Ads Tracking on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/multipixel-facebook-pixels-vs-scaleup-google-ads-tracking" markdown_url: "https://shoplist.co/shopify-apps/compare/multipixel-facebook-pixels-vs-scaleup-google-ads-tracking.md" data_as_of: "Nov 4, 2026" --- # MultiPixels ‑ Social Pixels vs ScaleUp: Google Ads Tracking Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026. ## At a glance - MultiPixels is detected on 1.7× as many Shopify stores as ScaleUp: 173 vs 101 as of Nov 4, 2026. - On the Shopify App Store: MultiPixels 4.7 from 10 reviews and ScaleUp 5.0 from 6 reviews. - MultiPixels lists 12 features ScaleUp’s listing doesn’t mention, including Audience segments, Click-through rates, Cost per acquisition. ## Adoption | Measure | MultiPixels | ScaleUp | Ahead | | --- | --- | --- | --- | | Detected stores | 173 — as of Nov 4, 2026 | 101 — as of Nov 4, 2026 | MultiPixels | | Net store change, 28 days | \+3 — estimated | \+1 — estimated | | | Stores added, 28 days | 3 — new and returning | 1 — new and returning | MultiPixels | | Big-brand share | Not enough data | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Sporting Goods | | | Top store countries | United States, India, Brazil | United States, Netherlands, United Kingdom | | ## Reviews | Measure | MultiPixels | ScaleUp | Ahead | | --- | --- | --- | --- | | App Store rating | 4.7 ★ | 5.0 ★ | ScaleUp | | App Store reviews | 10 | 6 | MultiPixels | | New reviews, 28 days | 0 | Not enough data | | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | MultiPixels | ScaleUp | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $9.99/month | No monthly plan listed | | | Longest free trial | 10 days | Not listed | | | Plans listed | 3 | Not published | | ## Listing | Measure | MultiPixels | ScaleUp | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#74 — in Ads | \#43 — in Ads | ScaleUp | | Shopify App Charts | Not on this week’s charts | Not on this week’s charts | | | Built for Shopify | No | Yes | | | Launched | Feb 11, 2019 | Feb 21, 2025 | | | Languages | 1 — English | 1 — English | | | Developer | MultiPixels | ScaleUp | | ## Listed features - 28 distinct features are listed across these App Store listings; 5 are listed by both. - MultiPixels lists 17 of them (61%). Listed only by MultiPixels: Audience segments, Click-through rates, Cost per acquisition, Custom audiences, GDPR compliance, Location-based, Lookalike audiences, Platform, Product category, Traffic source, UTM attribution, UTM tracking. - ScaleUp lists 16 of them (57%). Listed only by ScaleUp: Abandoned cart, Activity tracking, Analytics dashboard, Behavior, Checkout analytics, Engagement metrics, Event tracking, Event-based, Performance tracking, Purchase tracking, Website. ### Coverage by App Store category | Category | MultiPixels | ScaleUp | | --- | --- | --- | | Ads | 13/18 | 8/18 | | Ads › Campaign management | 1/2 | 2/2 | | Ads › Performance analytics | 6/8 | 4/8 | | Ads › Targeting | 6/8 | 2/8 | | Analytics | 4/10 | 8/10 | | Analytics › Customer behavior | 1/3 | 3/3 | | Analytics › Marketing and sales | 2/5 | 4/5 | | Analytics › Visuals and reports | 1/2 | 1/2 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Only MultiPixels lists: Facebook, Pinterest, Snapchat, Instagram, TikTok, X. - Only ScaleUp lists: Google Ads, Google Ads Tracking, Google Pixel, Google Ads Conversion Tracking. ## Pricing plans ### MultiPixels | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Starter | $9.99/month | 10-day free trial | None listed | | Advanced | $19.99/month | 10-day free trial | None listed | | Premium | $39.99/month | 10-day free trial | None listed | ### ScaleUp Free ## Frequently asked questions ### Which is more popular, MultiPixels or ScaleUp? MultiPixels is detected on 1.7× as many Shopify stores as ScaleUp: 173 vs 101 as of Nov 4, 2026. ### Which has better reviews, MultiPixels or ScaleUp? On the Shopify App Store: MultiPixels 4.7 from 10 reviews and ScaleUp 5.0 from 6 reviews. ### What features does each app list that the other doesn’t? MultiPixels lists 12 the others don’t mention, such as Audience segments, Click-through rates, Cost per acquisition, Custom audiences. ScaleUp lists 11 the others don’t mention, such as Abandoned cart, Activity tracking, Analytics dashboard, Behavior. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled. ## Links - [MultiPixels ‑ Social Pixels vs ScaleUp: Google Ads Tracking on Shoplist](https://shoplist.co/shopify-apps/compare/multipixel-facebook-pixels-vs-scaleup-google-ads-tracking) - [MultiPixels ‑ Social Pixels on Shoplist](https://shoplist.co/shopify-apps/multipixel-facebook-pixels) ([Markdown](https://shoplist.co/shopify-apps/multipixel-facebook-pixels.md)) - [ScaleUp: Google Ads Tracking on Shoplist](https://shoplist.co/shopify-apps/scaleup-google-ads-tracking) ([Markdown](https://shoplist.co/shopify-apps/scaleup-google-ads-tracking.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for MultiPixels and ScaleUp are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).