---
title: "Microsoft Channel vs Snapchat Ads: Shopify app comparison"
description: "Compare Microsoft Channel and Snapchat Ads on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/microsoft-channel-vs-snapchat-ads"
markdown_url: "https://shoplist.co/shopify-apps/compare/microsoft-channel-vs-snapchat-ads.md"
data_as_of: "Nov 1, 2026"
---

# Microsoft Channel vs Snapchat Ads

Shopify app comparison from Shoplist. Store counts as of Nov 1, 2026.

## At a glance

- Snapchat Ads is detected on 3× as many Shopify stores as Microsoft Channel: 22,310 vs 7,535 as of Nov 1, 2026.
- On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and Snapchat Ads 4.6 from 3,897 reviews.
- Microsoft Channel lists 9 features Snapchat Ads’s listing doesn’t mention, including Ad spend, Automated campaigns, Bid optimization.

## Adoption

| Measure | Microsoft Channel | Snapchat Ads | Ahead |
| --- | --- | --- | --- |
| Detected stores | 7,535 — as of Nov 1, 2026 | 22,310 — as of Nov 1, 2026 | Snapchat Ads |
| Net store change, 28 days | 0 — estimated | \+256 — estimated |  |
| Stores added, 28 days | Not enough data | 447 — new and returning |  |
| Big-brand share | 16% — of stores of known size | 27% — of stores of known size |  |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |  |
| Top store countries | United States, Canada, United Kingdom | United States, United Kingdom, France |  |

## Reviews

| Measure | Microsoft Channel | Snapchat Ads | Ahead |
| --- | --- | --- | --- |
| App Store rating | 2.8 ★ | 4.6 ★ | Snapchat Ads |
| App Store reviews | 871 | 3,897 | Snapchat Ads |
| New reviews, 28 days | 0 | 3 | Snapchat Ads |
| Reviewers a year or more in | 15% | 5% | Microsoft Channel |

## Pricing

| Measure | Microsoft Channel | Snapchat Ads | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |  |
| Longest free trial | Not listed | Not listed |  |
| Plans listed | 1 | 1 |  |

## Listing

| Measure | Microsoft Channel | Snapchat Ads | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#24 — in Ads | \#6 — in Ads | Snapchat Ads |
| Shopify App Charts | Not on this week’s charts | \#20 on the Shoplist 100 |  |
| Built for Shopify | No | Yes |  |
| Launched | Sep 30, 2019 | Nov 20, 2018 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | Microsoft | Snap Ads |  |

## Listed features

- 9 distinct features are listed across these App Store listings; 0 are listed by both.
- Microsoft Channel lists 9 of them (100%). Listed only by Microsoft Channel: Ad spend, Automated campaigns, Bid optimization, Click-through rates, Conversion tracking, Impression counts, Keyword, Performance tracking, Product category.
- Snapchat Ads lists 0 of them (0%).

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Checkout.
- Microsoft Channel lists no platform the others don’t.
- Only Snapchat Ads lists: Snapchat.

## Pricing plans

### Microsoft Channel

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free to install | Not listed | You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account. |

### Snapchat Ads

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free to install | Not listed | Free to install. Additional charges may apply. |

## Frequently asked questions

### Which is more popular, Microsoft Channel or Snapchat Ads?

Snapchat Ads is detected on 3× as many Shopify stores as Microsoft Channel: 22,310 vs 7,535 as of Nov 1, 2026.

### Which has better reviews, Microsoft Channel or Snapchat Ads?

On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and Snapchat Ads 4.6 from 3,897 reviews.

### What features does each app list that the other doesn’t?

Microsoft Channel lists 9 the others don’t mention, such as Ad spend, Automated campaigns, Bid optimization, Click-through rates. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026; estimated figures are labeled.

## Links

- [Microsoft Channel vs Snapchat Ads on Shoplist](https://shoplist.co/shopify-apps/compare/microsoft-channel-vs-snapchat-ads)
- [Microsoft Channel on Shoplist](https://shoplist.co/shopify-apps/microsoft-channel) ([Markdown](https://shoplist.co/shopify-apps/microsoft-channel.md))
- [Snapchat Ads on Shoplist](https://shoplist.co/shopify-apps/snapchat-ads) ([Markdown](https://shoplist.co/shopify-apps/snapchat-ads.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Microsoft Channel and Snapchat Ads are as of Nov 1, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).