--- title: "Microsoft Channel vs Rontar Ad Exchange: Free Ads: Shopify app comparison" description: "Compare Microsoft Channel and Rontar Ad Exchange: Free Ads on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/microsoft-channel-vs-rontar-ad-exchange-free-ads" markdown_url: "https://shoplist.co/shopify-apps/compare/microsoft-channel-vs-rontar-ad-exchange-free-ads.md" data_as_of: "Nov 1, 2026" --- # Microsoft Channel vs Rontar Ad Exchange: Free Ads Shopify app comparison from Shoplist. Store counts as of Nov 1, 2026. ## At a glance - Microsoft Channel is detected on 17× as many Shopify stores as Rontar Ad Exchange: 7,535 vs 431 as of Nov 1, 2026. - On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and Rontar Ad Exchange 4.0 from 284 reviews. - Only Rontar Ad Exchange lists a free plan. - Microsoft Channel lists 5 features Rontar Ad Exchange’s listing doesn’t mention, including Ad spend, Bid optimization, Conversion tracking. ## Adoption | Measure | Microsoft Channel | Rontar Ad Exchange | Ahead | | --- | --- | --- | --- | | Detected stores | 7,535 — as of Nov 1, 2026 | 431 — as of Nov 1, 2026 | Microsoft Channel | | Net store change, 28 days | 0 — estimated | −2 — estimated | | | Stores added, 28 days | Not enough data | 1 — new and returning | | | Big-brand share | 16% — of stores of known size | 6% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, Canada, United Kingdom | United States, Canada, United Kingdom | | ## Reviews | Measure | Microsoft Channel | Rontar Ad Exchange | Ahead | | --- | --- | --- | --- | | App Store rating | 2.8 ★ | 4.0 ★ | Rontar Ad Exchange | | App Store reviews | 871 | 284 | Microsoft Channel | | New reviews, 28 days | 0 | 0 | Rontar Ad Exchange | | Reviewers a year or more in | 15% | Not enough data | | ## Pricing | Measure | Microsoft Channel | Rontar Ad Exchange | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Yes | | | Lowest paid monthly plan | No monthly plan listed | $9/month | | | Longest free trial | Not listed | Not listed | | | Plans listed | 1 | 2 | | ## Listing | Measure | Microsoft Channel | Rontar Ad Exchange | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#24 — in Ads | \#145 — in Ads | Microsoft Channel | | Shopify App Charts | Not on this week’s charts | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Sep 30, 2019 | Aug 11, 2016 | | | Languages | 1 — English | 1 — English | | | Developer | Microsoft | Rontar Group OU | | ## Listed features - 13 distinct features are listed across these App Store listings; 4 are listed by both. - Microsoft Channel lists 9 of them (69%). Listed only by Microsoft Channel: Ad spend, Bid optimization, Conversion tracking, Keyword, Performance tracking. - Rontar Ad Exchange lists 8 of them (62%). Listed only by Rontar Ad Exchange: Audience segments, Dashboards, Lookalike audiences, UTM attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only Microsoft Channel lists: Checkout. - Rontar Ad Exchange lists no integrations. ## Pricing plans ### Microsoft Channel | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account. | ### Rontar Ad Exchange | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free Forever | Free | Not listed | None listed | | Standard | $9/month | Not listed | None listed | ## Frequently asked questions ### Which is more popular, Microsoft Channel or Rontar Ad Exchange? Microsoft Channel is detected on 17× as many Shopify stores as Rontar Ad Exchange: 7,535 vs 431 as of Nov 1, 2026. ### Is Microsoft Channel or Rontar Ad Exchange cheaper? Only Rontar Ad Exchange lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, Microsoft Channel or Rontar Ad Exchange? On the Shopify App Store: Microsoft Channel 2.8 from 871 reviews and Rontar Ad Exchange 4.0 from 284 reviews. ### What features does each app list that the other doesn’t? Microsoft Channel lists 5 the others don’t mention, such as Ad spend, Bid optimization, Conversion tracking, Keyword. Rontar Ad Exchange lists 4 the others don’t mention, such as Audience segments, Dashboards, Lookalike audiences, UTM attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026; estimated figures are labeled. ## Links - [Microsoft Channel vs Rontar Ad Exchange: Free Ads on Shoplist](https://shoplist.co/shopify-apps/compare/microsoft-channel-vs-rontar-ad-exchange-free-ads) - [Microsoft Channel on Shoplist](https://shoplist.co/shopify-apps/microsoft-channel) ([Markdown](https://shoplist.co/shopify-apps/microsoft-channel.md)) - [Rontar Ad Exchange: Free Ads on Shoplist](https://shoplist.co/shopify-apps/rontar-ad-exchange-free-ads) ([Markdown](https://shoplist.co/shopify-apps/rontar-ad-exchange-free-ads.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Microsoft Channel and Rontar Ad Exchange are as of Nov 1, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).