---
title: "Mailchimp Email SMS Marketing vs Shopify Messaging: Shopify app comparison"
description: "Compare Mailchimp Email SMS Marketing and Shopify Messaging on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/mailchimp-email-sms-vs-shopify-email-1"
markdown_url: "https://shoplist.co/shopify-apps/compare/mailchimp-email-sms-vs-shopify-email-1.md"
data_as_of: "Nov 9, 2026"
---

# Mailchimp Email SMS Marketing vs Shopify Messaging

Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026.

## At a glance

- Mailchimp Email SMS Marketing is detected on 882× as many Shopify stores as Shopify Messaging: 95,284 vs 108 as of Nov 9, 2026.
- On the Shopify App Store: Mailchimp Email SMS Marketing 4.8 from 1,570 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- Only Mailchimp Email SMS Marketing lists a free plan.
- Mailchimp Email SMS Marketing lists 43 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Back-in-stock emails.

## Adoption

| Measure | Mailchimp Email SMS Marketing | Shopify Messaging | Ahead |
| --- | --- | --- | --- |
| Detected stores | 95,284 — as of Nov 9, 2026 | 108 — as of Nov 9, 2026 | Mailchimp Email SMS Marketing |
| Net store change, 28 days | \+75 — estimated | \+3 — estimated |  |
| Stores added, 28 days | 81 — new and returning | 7 — new and returning | Mailchimp Email SMS Marketing |
| Big-brand share | 10% — of stores of known size | Not enough data |  |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |  |
| Top store countries | United States, United Kingdom, Australia | United States, Japan, Hong Kong |  |

## Reviews

| Measure | Mailchimp Email SMS Marketing | Shopify Messaging | Ahead |
| --- | --- | --- | --- |
| App Store rating | 4.8 ★ | 4.8 ★ |  |
| App Store reviews | 1,570 | 4,816 | Shopify Messaging |
| New reviews, 28 days | 57 | Not enough data |  |
| Reviewers a year or more in | 49% | 43% | Mailchimp Email SMS Marketing |

## Pricing

| Measure | Mailchimp Email SMS Marketing | Shopify Messaging | Ahead |
| --- | --- | --- | --- |
| Free plan | Yes | Not listed |  |
| Lowest paid monthly plan | $13/month | No monthly plan listed |  |
| Longest free trial | Not listed | Not listed |  |
| Plans listed | 4 | 1 |  |

## Listing

| Measure | Mailchimp Email SMS Marketing | Shopify Messaging | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#9 — in Email marketing | \#12 — in Email marketing | Mailchimp Email SMS Marketing |
| Shopify App Charts | \#4 on the Shoplist 100 | Not on this week’s charts |  |
| Built for Shopify | No | No |  |
| Launched | Nov 28, 2018 | Apr 14, 2020 |  |
| Languages | 4 — English, Spanish, French | 20 — English, Chinese \(Simplified\), French |  |
| Developer | Intuit Mailchimp | Shopify |  |

## Listed features

- 76 distinct features are listed across these App Store listings; 30 are listed by both.
- Mailchimp Email SMS Marketing lists 76 of them (100%). Listed only by Mailchimp Email SMS Marketing: A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages, Bulk editing, Bulk messaging, Cart recovery, Compliance, Consent collection, Conversion metrics, Cross-sell emails, Custom fonts, Custom segments, Custom sender ID, Discount codes, Email capture list, Feedback requests, Forms, Geolocation, Landing pages, Localization, One-time password \(OTP\), Opt-in, Order confirmations, Order tracking, Payment reminders, Personalized messages, Pop-ups, Price drop emails, Product recommendations, Real-time analytics, ROI tracking, Scheduled messages, Segmentation, SMS capture list, Social media, Subscription renewals, Surveys, Templates, Translation, Two-way messaging, Welcome messages, Win-back campaigns.
- Shopify Messaging lists 30 of them (39%).

### Coverage by App Store category

| Category | Mailchimp Email SMS Marketing | Shopify Messaging |
| --- | --- | --- |
| Email marketing | 49/49 | 30/49 |
| Email marketing › Campaign types | 24/24 | 15/24 |
| Email marketing › Managing campaigns | 25/25 | 15/25 |
| SMS marketing | 27/27 | 0/27 |
| SMS marketing › Managing campaigns | 15/15 | 0/15 |
| SMS marketing › Workflow automation | 12/12 | 0/12 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- No platform appears in every listing.
- Only Mailchimp Email SMS Marketing lists: Shopify Flow, QuickBooks Online, Smile.io, Mixpanel, Yotpo, Privy, 2048 Variants.
- Shopify Messaging lists no integrations.

## Pricing plans

### Mailchimp Email SMS Marketing

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free | Not listed | None listed |
| Essentials | $13/month | Not listed | Starts at $13 per month. |
| Standard | $20/month | Not listed | Starts at $20 per month. |
| Premium | $350/month | Not listed | Starts at $350 per month. |

### Shopify Messaging

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. |

## Frequently asked questions

### Which is more popular, Mailchimp Email SMS Marketing or Shopify Messaging?

Mailchimp Email SMS Marketing is detected on 882× as many Shopify stores as Shopify Messaging: 95,284 vs 108 as of Nov 9, 2026.

### Is Mailchimp Email SMS Marketing or Shopify Messaging cheaper?

Only Mailchimp Email SMS Marketing lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, Mailchimp Email SMS Marketing or Shopify Messaging?

On the Shopify App Store: Mailchimp Email SMS Marketing 4.8 from 1,570 reviews and Shopify Messaging 4.8 from 4,816 reviews.

### What features does each app list that the other doesn’t?

Mailchimp Email SMS Marketing lists 43 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.

## Links

- [Mailchimp Email SMS Marketing vs Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/compare/mailchimp-email-sms-vs-shopify-email-1)
- [Mailchimp Email SMS Marketing on Shoplist](https://shoplist.co/shopify-apps/mailchimp-email-sms) ([Markdown](https://shoplist.co/shopify-apps/mailchimp-email-sms.md))
- [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Mailchimp Email SMS Marketing and Shopify Messaging are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).