---
title: "Magic Wishlist & Emails vs WishlistSuite Smart Wishlist: Shopify app comparison"
description: "Compare Magic Wishlist & Emails and WishlistSuite Smart Wishlist on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlistsuite-wishlist-app"
markdown_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlistsuite-wishlist-app.md"
data_as_of: "Nov 4, 2026"
---

# Magic Wishlist & Emails vs WishlistSuite Smart Wishlist

Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026.

## At a glance

- Magic Wishlist & Emails is detected on 1.2× as many Shopify stores as WishlistSuite Smart Wishlist: 157 vs 131 as of Nov 4, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and WishlistSuite Smart Wishlist 5.0 from 41 reviews.
- WishlistSuite Smart Wishlist lists 6 features Magic Wishlist & Emails’s listing doesn’t mention, including Custom layouts, Custom registry, Gift registry.

## Adoption

| Measure | Magic Wishlist & Emails | WishlistSuite Smart Wishlist | Ahead |
| --- | --- | --- | --- |
| Detected stores | 157 — as of Nov 4, 2026 | 131 — as of Nov 4, 2026 | Magic Wishlist & Emails |
| Net store change, 28 days | \+7 — estimated | \+12 — estimated |  |
| Stores added, 28 days | 7 — new and returning | 15 — new and returning | WishlistSuite Smart Wishlist |
| Big-brand share | Not enough data | Not enough data |  |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Home & Garden, Health & Beauty |  |
| Top store countries | United States, United Kingdom, Australia | United States, Australia, India |  |

## Reviews

| Measure | Magic Wishlist & Emails | WishlistSuite Smart Wishlist | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | 5.0 ★ |  |
| App Store reviews | 54 | 41 | Magic Wishlist & Emails |
| New reviews, 28 days | Not enough data | Not enough data |  |
| Reviewers a year or more in | 0% | 3% | WishlistSuite Smart Wishlist |

## Pricing

| Measure | Magic Wishlist & Emails | WishlistSuite Smart Wishlist | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |  |
| Longest free trial | Not listed | Not listed |  |
| Plans listed | 1 | Not published |  |

## Listing

| Measure | Magic Wishlist & Emails | WishlistSuite Smart Wishlist | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#5 — in Wishlists | \#9 — in Wishlists | Magic Wishlist & Emails |
| Shopify App Charts | \#21 in Wishlists | \#20 in Wishlists |  |
| Built for Shopify | Yes | Yes |  |
| Launched | Jan 6, 2026 | Dec 4, 2024 |  |
| Languages | 5 — English, Spanish, French | 24 — German, French, Spanish |  |
| Developer | Magic Apps | SimpleSuite |  |

## Listed features

- 22 distinct features are listed across these App Store listings; 16 are listed by both.
- Magic Wishlist & Emails lists 16 of them (73%).
- WishlistSuite Smart Wishlist lists 22 of them (100%). Listed only by WishlistSuite Smart Wishlist: Custom layouts, Custom registry, Gift registry, Import and export, Multiple lists, Stock alerts.

### Coverage by App Store category

| Category | Magic Wishlist & Emails | WishlistSuite Smart Wishlist |
| --- | --- | --- |
| Wishlists | 16/22 | 22/22 |
| Wishlists › Customization | 6/8 | 8/8 |
| Wishlists › List management | 6/8 | 8/8 |
| Wishlists › List types | 4/6 | 6/6 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

None of these App Store listings names a platform it works with.

## Pricing plans

### Magic Wishlist & Emails

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free | Not listed | None listed |

### WishlistSuite Smart Wishlist

Free

## Frequently asked questions

### Which is more popular, Magic Wishlist & Emails or WishlistSuite Smart Wishlist?

Magic Wishlist & Emails is detected on 1.2× as many Shopify stores as WishlistSuite Smart Wishlist: 157 vs 131 as of Nov 4, 2026.

### Which has better reviews, Magic Wishlist & Emails or WishlistSuite Smart Wishlist?

On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and WishlistSuite Smart Wishlist 5.0 from 41 reviews.

### What features does each app list that the other doesn’t?

WishlistSuite Smart Wishlist lists 6 the others don’t mention, such as Custom layouts, Custom registry, Gift registry, Import and export. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.

## Links

- [Magic Wishlist & Emails vs WishlistSuite Smart Wishlist on Shoplist](https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlistsuite-wishlist-app)
- [Magic Wishlist & Emails on Shoplist](https://shoplist.co/shopify-apps/magic-wishlist) ([Markdown](https://shoplist.co/shopify-apps/magic-wishlist.md))
- [WishlistSuite Smart Wishlist on Shoplist](https://shoplist.co/shopify-apps/wishlistsuite-wishlist-app) ([Markdown](https://shoplist.co/shopify-apps/wishlistsuite-wishlist-app.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Magic Wishlist & Emails and WishlistSuite Smart Wishlist are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).