--- title: "Magic Wishlist & Emails vs Swym Wishlist Plus: Shopify app comparison" description: "Compare Magic Wishlist & Emails and Swym Wishlist Plus on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-plus" markdown_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-plus.md" data_as_of: "Nov 6, 2026" --- # Magic Wishlist & Emails vs Swym Wishlist Plus Shopify app comparison from Shoplist. Store counts as of Nov 6, 2026. ## At a glance - Swym Wishlist Plus is detected on 111× as many Shopify stores as Magic Wishlist & Emails: 19,278 vs 173 as of Nov 6, 2026. - On the Shopify App Store: Magic Wishlist & Emails 5.0 from 55 reviews and Swym Wishlist Plus 4.7 from 1,477 reviews. - Swym Wishlist Plus lists 41 features Magic Wishlist & Emails’s listing doesn’t mention, including A/B testing, Analytics, APIs and webhooks. ## Adoption | Measure | Magic Wishlist & Emails | Swym Wishlist Plus | Ahead | | --- | --- | --- | --- | | Detected stores | 173 — as of Nov 6, 2026 | 19,278 — as of Nov 6, 2026 | Swym Wishlist Plus | | Net store change, 28 days | \+9 — estimated | −276 — estimated | | | Stores added, 28 days | 10 — new and returning | 69 — new and returning | Swym Wishlist Plus | | Big-brand share | Not enough data | 20% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, United Kingdom, India | United States, United Kingdom, Australia | | ## Reviews | Measure | Magic Wishlist & Emails | Swym Wishlist Plus | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.7 ★ | Magic Wishlist & Emails | | App Store reviews | 55 | 1,477 | Swym Wishlist Plus | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | 0% | 35% | Swym Wishlist Plus | ## Pricing | Measure | Magic Wishlist & Emails | Swym Wishlist Plus | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $29.99/month | | | Longest free trial | Not listed | 30 days | | | Plans listed | 1 | 3 | | ## Listing | Measure | Magic Wishlist & Emails | Swym Wishlist Plus | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#5 — in Wishlists | Not enough data | | | Shopify App Charts | \#21 in Wishlists | Not on this week’s charts | | | Built for Shopify | Yes | No | | | Launched | Jan 6, 2026 | Jul 29, 2016 | | | Languages | 5 — English, Spanish, French | 1 — English | | | Developer | Magic Apps | Swym Corporation | | ## Listed features - 58 distinct features are listed across these App Store listings; 16 are listed by both. - Magic Wishlist & Emails lists 16 of them (28%). - Swym Wishlist Plus lists 58 of them (100%). Listed only by Swym Wishlist Plus: A/B testing, Analytics, APIs and webhooks, Automations, Back-in-stock emails, Bulk editing, Consent collection, Cross-sell emails, Custom campaigns, Custom fonts, Custom layouts, Custom registry, Discounts, Editor tool, Email campaigns, Email capture list, Follow-up emails, Geolocation, Gift registry, Import and export, In-store registry, Insights and tips, Localization, Multiple lists, Online registry, Pop-ups, Price drop emails, Product recommendations, Promotions, Push notifications, Reporting, Segmentation, SMS campaigns, SMS capture list, Social media, Stock alerts, Targeting, Templates, Triggers and rules, Upsell emails, Win-back emails. ### Coverage by App Store category | Category | Magic Wishlist & Emails | Swym Wishlist Plus | | --- | --- | --- | | Email marketing | 0/34 | 34/34 | | Email marketing › Campaign types | 0/15 | 15/15 | | Email marketing › Managing campaigns | 0/19 | 19/19 | | Wishlists | 16/24 | 24/24 | | Wishlists › Customization | 6/8 | 8/8 | | Wishlists › List management | 6/8 | 8/8 | | Wishlists › List types | 4/8 | 8/8 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Magic Wishlist & Emails lists no integrations. - Only Swym Wishlist Plus lists: Shopify POS, Checkout, Customer accounts, Shopify Flow, Klaviyo - Yotpo - Mailchimp, Postscript-Attentive-Twillio, Tapcart - Stikky - PageFly, Listrak - ReSci - DotDigital, BlueCore-Bloomreach-Ometria, Sailthru-Omnisend-Hubspot. ## Pricing plans ### Magic Wishlist & Emails | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | ### Swym Wishlist Plus | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Starter | $29.99/month | 30-day free trial | None listed | | Pro | $59.99/month | 30-day free trial | None listed | | Premium | $99.99/month | 30-day free trial | None listed | ## Frequently asked questions ### Which is more popular, Magic Wishlist & Emails or Swym Wishlist Plus? Swym Wishlist Plus is detected on 111× as many Shopify stores as Magic Wishlist & Emails: 19,278 vs 173 as of Nov 6, 2026. ### Which has better reviews, Magic Wishlist & Emails or Swym Wishlist Plus? On the Shopify App Store: Magic Wishlist & Emails 5.0 from 55 reviews and Swym Wishlist Plus 4.7 from 1,477 reviews. ### What features does each app list that the other doesn’t? Swym Wishlist Plus lists 41 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between Magic Wishlist & Emails and Swym Wishlist Plus? 2 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026; estimated figures are labeled. ## Links - [Magic Wishlist & Emails vs Swym Wishlist Plus on Shoplist](https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-plus) - [Magic Wishlist & Emails on Shoplist](https://shoplist.co/shopify-apps/magic-wishlist) ([Markdown](https://shoplist.co/shopify-apps/magic-wishlist.md)) - [Swym Wishlist Plus on Shoplist](https://shoplist.co/shopify-apps/wishlist-plus) ([Markdown](https://shoplist.co/shopify-apps/wishlist-plus.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Magic Wishlist & Emails and Swym Wishlist Plus are as of Nov 6, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).