--- title: "Magic Wishlist & Emails vs Wishlist Hero: Shopify app comparison" description: "Compare Magic Wishlist & Emails and Wishlist Hero on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-hero" markdown_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-hero.md" data_as_of: "Nov 4, 2026" --- # Magic Wishlist & Emails vs Wishlist Hero Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026. ## At a glance - Wishlist Hero is detected on 37× as many Shopify stores as Magic Wishlist & Emails: 5,744 vs 157 as of Nov 4, 2026. - On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Hero 4.7 from 424 reviews. - Only Wishlist Hero lists a free plan. - Wishlist Hero lists 17 features Magic Wishlist & Emails’s listing doesn’t mention, including Analytics, APIs and webhooks, Automations. ## Adoption | Measure | Magic Wishlist & Emails | Wishlist Hero | Ahead | | --- | --- | --- | --- | | Detected stores | 157 — as of Nov 4, 2026 | 5,744 — as of Nov 4, 2026 | Wishlist Hero | | Net store change, 28 days | \+7 — estimated | \+90 — estimated | | | Stores added, 28 days | 7 — new and returning | 187 — new and returning | Wishlist Hero | | Big-brand share | Not enough data | 15% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, United Kingdom, Australia | United States, India, Japan | | ## Reviews | Measure | Magic Wishlist & Emails | Wishlist Hero | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.7 ★ | Magic Wishlist & Emails | | App Store reviews | 54 | 424 | Wishlist Hero | | New reviews, 28 days | Not enough data | 9 | | | Reviewers a year or more in | 0% | 21% | Wishlist Hero | ## Pricing | Measure | Magic Wishlist & Emails | Wishlist Hero | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Yes | | | Lowest paid monthly plan | No monthly plan listed | $4/month | | | Longest free trial | Not listed | 14 days | | | Plans listed | 1 | 4 | | ## Listing | Measure | Magic Wishlist & Emails | Wishlist Hero | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#5 — in Wishlists | \#6 — in Wishlists | Magic Wishlist & Emails | | Shopify App Charts | \#21 in Wishlists | \#2 in Wishlists | | | Built for Shopify | Yes | No | | | Launched | Jan 6, 2026 | Dec 26, 2019 | | | Languages | 5 — English, Spanish, French | 3 — English, French, Spanish | | | Developer | Magic Apps | Revamp | | ## Listed features - 33 distinct features are listed across these App Store listings; 15 are listed by both. - Magic Wishlist & Emails lists 16 of them (48%). Listed only by Magic Wishlist & Emails: Purchase alerts. - Wishlist Hero lists 32 of them (97%). Listed only by Wishlist Hero: Analytics, APIs and webhooks, Automations, Custom layouts, Gift registry, Import and export, Insights and tips, Online registry, Price drop emails, Reporting, Segmentation, Stock alerts, Templates, Tracking, Translation, Triggers and rules, Win-back emails. ### Coverage by App Store category | Category | Magic Wishlist & Emails | Wishlist Hero | | --- | --- | --- | | Email marketing | 0/12 | 12/12 | | Email marketing › Campaign types | 0/2 | 2/2 | | Email marketing › Managing campaigns | 0/10 | 10/10 | | Wishlists | 16/21 | 20/21 | | Wishlists › Customization | 6/8 | 7/8 | | Wishlists › List management | 6/7 | 7/7 | | Wishlists › List types | 4/6 | 6/6 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Magic Wishlist & Emails lists no integrations. - Only Wishlist Hero lists: Boost Commerce, Quick View Secomapp, Searchanise - Globo, Klaviyo - Omnisend, Buddha - qikify, Mailchimp - Sendgrid. ## Pricing plans ### Magic Wishlist & Emails | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | ### Wishlist Hero | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | | Silver | $4/month | 14-day free trial | None listed | | Gold Plus | $17/month | 14-day free trial | None listed | | Platinum | $29/month | 14-day free trial | None listed | ## Frequently asked questions ### Which is more popular, Magic Wishlist & Emails or Wishlist Hero? Wishlist Hero is detected on 37× as many Shopify stores as Magic Wishlist & Emails: 5,744 vs 157 as of Nov 4, 2026. ### Is Magic Wishlist & Emails or Wishlist Hero cheaper? Only Wishlist Hero lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, Magic Wishlist & Emails or Wishlist Hero? On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Hero 4.7 from 424 reviews. ### What features does each app list that the other doesn’t? Magic Wishlist & Emails lists 1 the others don’t mention, such as Purchase alerts. Wishlist Hero lists 17 the others don’t mention, such as Analytics, APIs and webhooks, Automations, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled. ## Links - [Magic Wishlist & Emails vs Wishlist Hero on Shoplist](https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-hero) - [Magic Wishlist & Emails on Shoplist](https://shoplist.co/shopify-apps/magic-wishlist) ([Markdown](https://shoplist.co/shopify-apps/magic-wishlist.md)) - [Wishlist Hero on Shoplist](https://shoplist.co/shopify-apps/wishlist-hero) ([Markdown](https://shoplist.co/shopify-apps/wishlist-hero.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Magic Wishlist & Emails and Wishlist Hero are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).