---
title: "Magic Wishlist & Emails vs Wishlist Guru: Favorites List: Shopify app comparison"
description: "Compare Magic Wishlist & Emails and Wishlist Guru: Favorites List on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-guru"
markdown_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-guru.md"
data_as_of: "Nov 4, 2026"
---

# Magic Wishlist & Emails vs Wishlist Guru: Favorites List

Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026.

## At a glance

- Wishlist Guru is detected on 1.8× as many Shopify stores as Magic Wishlist & Emails: 277 vs 157 as of Nov 4, 2026.
- On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Guru 4.8 from 97 reviews.
- Only Wishlist Guru lists a free plan.
- Wishlist Guru lists 23 features Magic Wishlist & Emails’s listing doesn’t mention, including Alert settings, Auto-alerts, Back in stock.

## Adoption

| Measure | Magic Wishlist & Emails | Wishlist Guru | Ahead |
| --- | --- | --- | --- |
| Detected stores | 157 — as of Nov 4, 2026 | 277 — as of Nov 4, 2026 | Wishlist Guru |
| Net store change, 28 days | \+7 — estimated | \+2 — estimated |  |
| Stores added, 28 days | 7 — new and returning | 8 — new and returning | Wishlist Guru |
| Big-brand share | Not enough data | 21% — of stores of known size |  |
| Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Health & Beauty, Home & Garden |  |
| Top store countries | United States, United Kingdom, Australia | United States, Australia, United Kingdom |  |

## Reviews

| Measure | Magic Wishlist & Emails | Wishlist Guru | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | 4.8 ★ | Magic Wishlist & Emails |
| App Store reviews | 54 | 97 | Wishlist Guru |
| New reviews, 28 days | Not enough data | 0 |  |
| Reviewers a year or more in | 0% | 9% | Wishlist Guru |

## Pricing

| Measure | Magic Wishlist & Emails | Wishlist Guru | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Yes |  |
| Lowest paid monthly plan | No monthly plan listed | $5.99/month |  |
| Longest free trial | Not listed | 10 days |  |
| Plans listed | 1 | 4 |  |

## Listing

| Measure | Magic Wishlist & Emails | Wishlist Guru | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#5 — in Wishlists | \#12 — in Wishlists | Magic Wishlist & Emails |
| Shopify App Charts | \#21 in Wishlists | \#17 in Wishlists |  |
| Built for Shopify | Yes | Yes |  |
| Launched | Jan 6, 2026 | May 10, 2024 |  |
| Languages | 5 — English, Spanish, French | 19 — Portuguese \(Brazil\), Portuguese \(Portugal\), Chinese \(Simplified\) |  |
| Developer | Magic Apps | Webframez |  |

## Listed features

- 39 distinct features are listed across these App Store listings; 15 are listed by both.
- Magic Wishlist & Emails lists 16 of them (41%). Listed only by Magic Wishlist & Emails: Save for later.
- Wishlist Guru lists 38 of them (97%). Listed only by Wishlist Guru: Alert settings, Auto-alerts, Back in stock, Custom layouts, Customer demand, Email, Import and export, Inventory tracking, Low stock, Manual alerts, Multi-language, Multiple lists, Notification button, Notification templates, Out of stock, Performance reports, Pop-ups, Price drop, Sales forecasting, Stock alerts, Stock counter, Waitlists, Web push.

### Coverage by App Store category

| Category | Magic Wishlist & Emails | Wishlist Guru |
| --- | --- | --- |
| Stock alerts | 0/19 | 19/19 |
| Stock alerts › Analytics and reporting | 0/4 | 4/4 |
| Stock alerts › Customization | 0/6 | 6/6 |
| Stock alerts › Notifications | 0/9 | 9/9 |
| Wishlists | 16/20 | 19/20 |
| Wishlists › Customization | 6/8 | 8/8 |
| Wishlists › List management | 6/8 | 8/8 |
| Wishlists › List types | 4/4 | 3/4 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- No platform appears in every listing.
- Magic Wishlist & Emails lists no integrations.
- Only Wishlist Guru lists: Klaviyo, Boost AI Search & Filter, Sparq Product Filter & Search, Searchanise Search & Filter, Transcy.

## Pricing plans

### Magic Wishlist & Emails

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free | Not listed | None listed |

### Wishlist Guru

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| FREE FOREVER | Free | Not listed | None listed |
| BASIC | $5.99/month | 10-day free trial | None listed |
| PRO | $12.99/month | 10-day free trial | None listed |
| PREMIUM | $19.99/month | 10-day free trial | None listed |

## Frequently asked questions

### Which is more popular, Magic Wishlist & Emails or Wishlist Guru?

Wishlist Guru is detected on 1.8× as many Shopify stores as Magic Wishlist & Emails: 277 vs 157 as of Nov 4, 2026.

### Is Magic Wishlist & Emails or Wishlist Guru cheaper?

Only Wishlist Guru lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, Magic Wishlist & Emails or Wishlist Guru?

On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and Wishlist Guru 4.8 from 97 reviews.

### What features does each app list that the other doesn’t?

Magic Wishlist & Emails lists 1 the others don’t mention, such as Save for later. Wishlist Guru lists 23 the others don’t mention, such as Alert settings, Auto-alerts, Back in stock, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.

## Links

- [Magic Wishlist & Emails vs Wishlist Guru: Favorites List on Shoplist](https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-guru)
- [Magic Wishlist & Emails on Shoplist](https://shoplist.co/shopify-apps/magic-wishlist) ([Markdown](https://shoplist.co/shopify-apps/magic-wishlist.md))
- [Wishlist Guru: Favorites List on Shoplist](https://shoplist.co/shopify-apps/wishlist-guru) ([Markdown](https://shoplist.co/shopify-apps/wishlist-guru.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Magic Wishlist & Emails and Wishlist Guru are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).