--- title: "Magic Wishlist & Emails vs WC Wishlist & Back in Stock: Shopify app comparison" description: "Compare Magic Wishlist & Emails and WC Wishlist & Back in Stock on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-club" markdown_url: "https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-club.md" data_as_of: "Nov 4, 2026" --- # Magic Wishlist & Emails vs WC Wishlist & Back in Stock Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026. ## At a glance - WC Wishlist & Back in Stock is detected on 3.2× as many Shopify stores as Magic Wishlist & Emails: 504 vs 157 as of Nov 4, 2026. - On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and WC Wishlist & Back in Stock 4.8 from 195 reviews. - WC Wishlist & Back in Stock lists 18 features Magic Wishlist & Emails’s listing doesn’t mention, including Alert settings, Auto-alerts, Back in stock. ## Adoption | Measure | Magic Wishlist & Emails | WC Wishlist & Back in Stock | Ahead | | --- | --- | --- | --- | | Detected stores | 157 — as of Nov 4, 2026 | 504 — as of Nov 4, 2026 | WC Wishlist & Back in Stock | | Net store change, 28 days | \+7 — estimated | \+5 — estimated | | | Stores added, 28 days | 7 — new and returning | 13 — new and returning | WC Wishlist & Back in Stock | | Big-brand share | Not enough data | 18% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, United Kingdom, Australia | United States, Australia, India | | ## Reviews | Measure | Magic Wishlist & Emails | WC Wishlist & Back in Stock | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.8 ★ | Magic Wishlist & Emails | | App Store reviews | 54 | 195 | WC Wishlist & Back in Stock | | New reviews, 28 days | Not enough data | 2 | | | Reviewers a year or more in | 0% | 26% | WC Wishlist & Back in Stock | ## Pricing | Measure | Magic Wishlist & Emails | WC Wishlist & Back in Stock | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $4.99/month | | | Longest free trial | Not listed | 14 days | | | Plans listed | 1 | 4 | | ## Listing | Measure | Magic Wishlist & Emails | WC Wishlist & Back in Stock | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#5 — in Wishlists | \#15 — in Wishlists | Magic Wishlist & Emails | | Shopify App Charts | \#21 in Wishlists | \#15 in Wishlists | | | Built for Shopify | Yes | Yes | | | Launched | Jan 6, 2026 | Mar 17, 2022 | | | Languages | 5 — English, Spanish, French | 1 — English | | | Developer | Magic Apps | WebContrive LLP | | ## Listed features - 34 distinct features are listed across these App Store listings; 14 are listed by both. - Magic Wishlist & Emails lists 16 of them (47%). Listed only by Magic Wishlist & Emails: Favorites, Multi-language. - WC Wishlist & Back in Stock lists 32 of them (94%). Listed only by WC Wishlist & Back in Stock: Alert settings, Auto-alerts, Back in stock, Custom layouts, Email, Import and export, Inventory reports, Inventory tracking, Low stock, Multiple lists, Notification button, Notification templates, Online registry, Out of stock, Performance reports, Pop-ups, Price drop, Stock alerts. ### Coverage by App Store category | Category | Magic Wishlist & Emails | WC Wishlist & Back in Stock | | --- | --- | --- | | Stock alerts | 0/13 | 13/13 | | Stock alerts › Analytics and reporting | 0/3 | 3/3 | | Stock alerts › Customization | 0/4 | 4/4 | | Stock alerts › Notifications | 0/6 | 6/6 | | Wishlists | 16/21 | 19/21 | | Wishlists › Customization | 6/8 | 7/8 | | Wishlists › List management | 6/8 | 8/8 | | Wishlists › List types | 4/5 | 4/5 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Magic Wishlist & Emails lists no integrations. - Only WC Wishlist & Back in Stock lists: Customer accounts, Klaviyo: Email Marketing & SMS. ## Pricing plans ### Magic Wishlist & Emails | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | ### WC Wishlist & Back in Stock | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Basic | $4.99/month | 14-day free trial | 500 Email Notifications/month & Shopify Markets Support | | Pro | $9.99/month | 14-day free trial | 2000 Email Notifications/month & Shopify Markets Support | | Advance | $14.99/month | 14-day free trial | 5000 Email Notifications/month & Shopify Markets Support | | Enterprise | $24.99/month | 14-day free trial | 10000 Email Notifications/month & Shopify Markets Support | ## Frequently asked questions ### Which is more popular, Magic Wishlist & Emails or WC Wishlist & Back in Stock? WC Wishlist & Back in Stock is detected on 3.2× as many Shopify stores as Magic Wishlist & Emails: 504 vs 157 as of Nov 4, 2026. ### Which has better reviews, Magic Wishlist & Emails or WC Wishlist & Back in Stock? On the Shopify App Store: Magic Wishlist & Emails 5.0 from 54 reviews and WC Wishlist & Back in Stock 4.8 from 195 reviews. ### What features does each app list that the other doesn’t? Magic Wishlist & Emails lists 2 the others don’t mention, such as Favorites, Multi-language. WC Wishlist & Back in Stock lists 18 the others don’t mention, such as Alert settings, Auto-alerts, Back in stock, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled. ## Links - [Magic Wishlist & Emails vs WC Wishlist & Back in Stock on Shoplist](https://shoplist.co/shopify-apps/compare/magic-wishlist-vs-wishlist-club) - [Magic Wishlist & Emails on Shoplist](https://shoplist.co/shopify-apps/magic-wishlist) ([Markdown](https://shoplist.co/shopify-apps/magic-wishlist.md)) - [WC Wishlist & Back in Stock on Shoplist](https://shoplist.co/shopify-apps/wishlist-club) ([Markdown](https://shoplist.co/shopify-apps/wishlist-club.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Magic Wishlist & Emails and WC Wishlist & Back in Stock are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).