--- title: "Listrak: Email, SMS & Identity vs Shopify Messaging: Shopify app comparison" description: "Compare Listrak: Email, SMS & Identity and Shopify Messaging on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/listrak-email-sms-identity-vs-shopify-email-1" markdown_url: "https://shoplist.co/shopify-apps/compare/listrak-email-sms-identity-vs-shopify-email-1.md" data_as_of: "Nov 9, 2026" --- # Listrak: Email, SMS & Identity vs Shopify Messaging Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - Listrak is detected on 2× as many Shopify stores as Shopify Messaging: 218 vs 108 as of Nov 9, 2026. - On the Shopify App Store: Listrak 5.0 from 23 reviews and Shopify Messaging 4.8 from 4,816 reviews. - Listrak lists 28 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Back-in-stock emails. ## Adoption | Measure | Listrak | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Detected stores | 218 — as of Nov 9, 2026 | 108 — as of Nov 9, 2026 | Listrak | | Net store change, 28 days | \+2 — estimated | \+3 — estimated | | | Stores added, 28 days | 7 — new and returning | 7 — new and returning | | | Big-brand share | 50% — of stores of known size | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Canada, United Kingdom | United States, Japan, Hong Kong | | ## Reviews | Measure | Listrak | Shopify Messaging | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.8 ★ | Listrak | | App Store reviews | 23 | 4,816 | Shopify Messaging | | New reviews, 28 days | 0 | Not enough data | | | Reviewers a year or more in | Not enough data | 43% | | ## Pricing | Measure | Listrak | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 1 | 1 | | ## Listing | Measure | Listrak | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#109 — in Email marketing | \#12 — in Email marketing | Shopify Messaging | | Shopify App Charts | \#21 in Email marketing | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Aug 26, 2020 | Apr 14, 2020 | | | Languages | 1 — English | 20 — English, Chinese \(Simplified\), French | | | Developer | Listrak | Shopify | | ## Listed features - 59 distinct features are listed across these App Store listings; 21 are listed by both. - Listrak lists 50 of them (85%). Listed only by Listrak: A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages, Cart recovery, Compliance, Consent collection, Conversion metrics, Cross-sell emails, Discount codes, Email capture list, Exit intent, Landing pages, Localization, Opt-in, Order confirmations, Order tracking, Personalized messages, Pop-ups, Price drop emails, Product recommendations, ROI tracking, Scheduled messages, Segmentation, SMS capture list, Two-way messaging, Welcome messages, Win-back campaigns. - Shopify Messaging lists 30 of them (51%). Listed only by Shopify Messaging: Custom code, Discounts, Email domains, Follow-up emails, Insights and tips, Promotions, SMS campaigns, Tagging, Tracking. ### Coverage by App Store category | Category | Listrak | Shopify Messaging | | --- | --- | --- | | Email marketing | 34/43 | 30/43 | | Email marketing › Campaign types | 18/22 | 15/22 | | Email marketing › Managing campaigns | 16/21 | 15/21 | | SMS marketing | 16/16 | 0/16 | | SMS marketing › Managing campaigns | 9/9 | 0/9 | | SMS marketing › Workflow automation | 7/7 | 0/7 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only Listrak lists: Checkout. - Shopify Messaging lists no integrations. ## Pricing plans ### Listrak | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice. | ### Shopify Messaging | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. | ## Frequently asked questions ### Which is more popular, Listrak or Shopify Messaging? Listrak is detected on 2× as many Shopify stores as Shopify Messaging: 218 vs 108 as of Nov 9, 2026. ### Which has better reviews, Listrak or Shopify Messaging? On the Shopify App Store: Listrak 5.0 from 23 reviews and Shopify Messaging 4.8 from 4,816 reviews. ### What features does each app list that the other doesn’t? Listrak lists 28 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages. Shopify Messaging lists 9 the others don’t mention, such as Custom code, Discounts, Email domains, Follow-up emails. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [Listrak: Email, SMS & Identity vs Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/compare/listrak-email-sms-identity-vs-shopify-email-1) - [Listrak: Email, SMS & Identity on Shoplist](https://shoplist.co/shopify-apps/listrak-email-sms-identity) ([Markdown](https://shoplist.co/shopify-apps/listrak-email-sms-identity.md)) - [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Listrak and Shopify Messaging are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).