--- title: "Klaviyo: Email Marketing & SMS vs Wigzo ‑ Text, WhatsApp, Email: Shopify app comparison" description: "Compare Klaviyo: Email Marketing & SMS and Wigzo ‑ Text, WhatsApp, Email on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/klaviyo-email-marketing-sms-vs-wigzo-text-whatsapp-email" markdown_url: "https://shoplist.co/shopify-apps/compare/klaviyo-email-marketing-sms-vs-wigzo-text-whatsapp-email.md" data_as_of: "Nov 8, 2026" --- # Klaviyo: Email Marketing & SMS vs Wigzo ‑ Text, WhatsApp, Email Shopify app comparison from Shoplist. Store counts as of Nov 8, 2026. ## At a glance - Klaviyo is detected on 78× as many Shopify stores as Wigzo: 274,645 vs 3,511 as of Nov 8, 2026. - On the Shopify App Store: Klaviyo 4.7 from 3,434 reviews and Wigzo 4.8 from 44 reviews. - Only Wigzo lists a free plan. - Klaviyo lists 68 features Wigzo’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation. ## Adoption | Measure | Klaviyo | Wigzo | Ahead | | --- | --- | --- | --- | | Detected stores | 274,645 — as of Nov 8, 2026 | 3,511 — as of Nov 8, 2026 | Klaviyo | | Net store change, 28 days | \+480 — estimated | \+44 — estimated | | | Stores added, 28 days | 2,781 — new and returning | 150 — new and returning | Klaviyo | | Big-brand share | 15% — of stores of known size | 13% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, United Kingdom, Australia | India, United Kingdom, United States | | ## Reviews | Measure | Klaviyo | Wigzo | Ahead | | --- | --- | --- | --- | | App Store rating | 4.7 ★ | 4.8 ★ | Wigzo | | App Store reviews | 3,434 | 44 | Klaviyo | | New reviews, 28 days | 62 | Not enough data | | | Reviewers a year or more in | 43% | Not enough data | | ## Pricing | Measure | Klaviyo | Wigzo | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Yes | | | Lowest paid monthly plan | $15/month | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 3 | 4 | | ## Listing | Measure | Klaviyo | Wigzo | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#2 — in Email marketing | Not enough data | | | Shopify App Charts | \#2 on the Shoplist 100 | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Sep 20, 2012 | Jun 13, 2017 | | | Languages | 6 — English, French, Spanish | Not published | | | Developer | Klaviyo | Wigzo Technologies Pvt Ltd | | ## Listed features - 72 distinct features are listed across these App Store listings; 0 are listed by both. - Klaviyo lists 72 of them (100%). Listed only by Klaviyo: A/B testing, Abandoned cart, AI generation, Analytics, APIs and webhooks, Automations, Back-in-stock emails, Birthday messages, Browse abandonment, Bulk editing, Bulk messaging, Cart emails, Cart recovery, Checkout emails, Compliance, Consent collection, Conversion metrics, Cross-sell emails, Custom campaigns, Custom code, Custom fonts, Custom segments, Custom sender ID, Discount codes, Discounts, Drip campaigns, Editor tool, Email campaigns, Email capture list, Email domains, Exit intent, Feedback requests, Follow-up emails, Forms, Geolocation, Import and export, Insights and tips, Localization, Newsletters, Opt-in, Order confirmations, Order tracking, Personalized messages, Pop-ups, Price drop emails, Product recommendations, Product reviews, Promotions, Push notifications, Real-time analytics, Reporting, ROI tracking, Scheduled messages, Segmentation, SMS campaigns, SMS capture list, Subscriptions, Tagging, Targeting, Templates, Tracking, Triggers and rules, Two-way messaging, Upsell emails, Welcome emails, Welcome messages, Win-back campaigns, Win-back emails. - Wigzo lists 0 of them (0%). ### Coverage by App Store category | Category | Klaviyo | Wigzo | | --- | --- | --- | | Email marketing | 49/49 | 0/49 | | Email marketing › Campaign types | 25/25 | 0/25 | | Email marketing › Managing campaigns | 24/24 | 0/24 | | SMS marketing | 23/23 | 0/23 | | SMS marketing › Managing campaigns | 14/14 | 0/14 | | SMS marketing › Workflow automation | 9/9 | 0/9 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only Klaviyo lists: Checkout, Customer accounts, Shopify Flow, Recharge, Aftership, Typeform, Meta Advertising, Gorgias, TikTok Advertising. - Wigzo lists no integrations. ## Pricing plans ### Klaviyo | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Email marketing built into Shopify Admin — no separate account needed. | | SMS | $15/month | Not listed | Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow. | | Email | $20/month | Not listed | 251-500 contacts. Upgrade as you grow. | ### Wigzo | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | | Starter | $299/month | Not listed | None listed | | Growth | $799/month | Not listed | None listed | | Business | $1,499/month | Not listed | None listed | ## Frequently asked questions ### Which is more popular, Klaviyo or Wigzo? Klaviyo is detected on 78× as many Shopify stores as Wigzo: 274,645 vs 3,511 as of Nov 8, 2026. ### Is Klaviyo or Wigzo cheaper? Only Wigzo lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, Klaviyo or Wigzo? On the Shopify App Store: Klaviyo 4.7 from 3,434 reviews and Wigzo 4.8 from 44 reviews. ### What features does each app list that the other doesn’t? Klaviyo lists 68 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between Klaviyo and Wigzo? 16 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled. ## Links - [Klaviyo: Email Marketing & SMS vs Wigzo ‑ Text, WhatsApp, Email on Shoplist](https://shoplist.co/shopify-apps/compare/klaviyo-email-marketing-sms-vs-wigzo-text-whatsapp-email) - [Klaviyo: Email Marketing & SMS on Shoplist](https://shoplist.co/shopify-apps/klaviyo-email-marketing-sms) ([Markdown](https://shoplist.co/shopify-apps/klaviyo-email-marketing-sms.md)) - [Wigzo ‑ Text, WhatsApp, Email on Shoplist](https://shoplist.co/shopify-apps/wigzo-text-whatsapp-email) ([Markdown](https://shoplist.co/shopify-apps/wigzo-text-whatsapp-email.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Klaviyo and Wigzo are as of Nov 8, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).