--- title: "Klaviyo: Email Marketing & SMS vs Shopify Messaging: Shopify app comparison" description: "Compare Klaviyo: Email Marketing & SMS and Shopify Messaging on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/klaviyo-email-marketing-sms-vs-shopify-email-1" markdown_url: "https://shoplist.co/shopify-apps/compare/klaviyo-email-marketing-sms-vs-shopify-email-1.md" data_as_of: "Nov 9, 2026" --- # Klaviyo: Email Marketing & SMS vs Shopify Messaging Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - Klaviyo is detected on 2541× as many Shopify stores as Shopify Messaging: 276,936 vs 109 as of Nov 9, 2026. - On the Shopify App Store: Klaviyo 4.7 from 3,434 reviews and Shopify Messaging 4.8 from 4,816 reviews. - Klaviyo lists 40 features Shopify Messaging’s listing doesn’t mention, including A/B testing, APIs and webhooks, Back-in-stock emails. - 43 stores run Klaviyo and Shopify Messaging together. ## Adoption | Measure | Klaviyo | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Detected stores | 276,936 — as of Nov 9, 2026 | 109 — as of Nov 9, 2026 | Klaviyo | | Net store change, 28 days | \+505 — estimated | \+3 — estimated | | | Stores added, 28 days | 2,738 — new and returning | 7 — new and returning | Klaviyo | | Big-brand share | 15% — of stores of known size | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, United Kingdom, Australia | United States, Japan, Hong Kong | | ## Reviews | Measure | Klaviyo | Shopify Messaging | Ahead | | --- | --- | --- | --- | | App Store rating | 4.7 ★ | 4.8 ★ | Shopify Messaging | | App Store reviews | 3,434 | 4,816 | Shopify Messaging | | New reviews, 28 days | 64 | Not enough data | | | Reviewers a year or more in | 43% | 43% | Shopify Messaging | ## Pricing | Measure | Klaviyo | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $15/month | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 3 | 1 | | ## Listing | Measure | Klaviyo | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#2 — in Email marketing | \#12 — in Email marketing | Klaviyo | | Shopify App Charts | \#2 on the Shoplist 100 | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Sep 20, 2012 | Apr 14, 2020 | | | Languages | 6 — English, French, Spanish | 20 — English, Chinese \(Simplified\), French | | | Developer | Klaviyo | Shopify | | ## Listed features - 72 distinct features are listed across these App Store listings; 30 are listed by both. - Klaviyo lists 72 of them (100%). Listed only by Klaviyo: A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages, Bulk editing, Bulk messaging, Cart recovery, Compliance, Consent collection, Conversion metrics, Cross-sell emails, Custom fonts, Custom segments, Custom sender ID, Discount codes, Email capture list, Exit intent, Feedback requests, Forms, Geolocation, Localization, Opt-in, Order confirmations, Order tracking, Personalized messages, Pop-ups, Price drop emails, Product recommendations, Product reviews, Push notifications, Real-time analytics, ROI tracking, Scheduled messages, Segmentation, SMS capture list, Subscriptions, Templates, Two-way messaging, Welcome messages, Win-back campaigns. - Shopify Messaging lists 30 of them (42%). ### Coverage by App Store category | Category | Klaviyo | Shopify Messaging | | --- | --- | --- | | Email marketing | 49/49 | 30/49 | | Email marketing › Campaign types | 25/25 | 15/25 | | Email marketing › Managing campaigns | 24/24 | 15/24 | | SMS marketing | 23/23 | 0/23 | | SMS marketing › Managing campaigns | 14/14 | 0/14 | | SMS marketing › Workflow automation | 9/9 | 0/9 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only Klaviyo lists: Checkout, Customer accounts, Shopify Flow, Recharge, Aftership, Typeform, Meta Advertising, Gorgias, TikTok Advertising. - Shopify Messaging lists no integrations. ## Pricing plans ### Klaviyo | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Email marketing built into Shopify Admin — no separate account needed. | | SMS | $15/month | Not listed | Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow. | | Email | $20/month | Not listed | 251-500 contacts. Upgrade as you grow. | ### Shopify Messaging | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. | ## Frequently asked questions ### Which is more popular, Klaviyo or Shopify Messaging? Klaviyo is detected on 2541× as many Shopify stores as Shopify Messaging: 276,936 vs 109 as of Nov 9, 2026. ### Which has better reviews, Klaviyo or Shopify Messaging? On the Shopify App Store: Klaviyo 4.7 from 3,434 reviews and Shopify Messaging 4.8 from 4,816 reviews. ### What features does each app list that the other doesn’t? Klaviyo lists 40 the others don’t mention, such as A/B testing, APIs and webhooks, Back-in-stock emails, Birthday messages. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Can you use Klaviyo and Shopify Messaging together? Yes. 43 stores run Klaviyo and Shopify Messaging together. Shoplist detects both apps on those storefronts. ### Are stores switching between Klaviyo and Shopify Messaging? 7 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [Klaviyo: Email Marketing & SMS vs Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/compare/klaviyo-email-marketing-sms-vs-shopify-email-1) - [Klaviyo: Email Marketing & SMS on Shoplist](https://shoplist.co/shopify-apps/klaviyo-email-marketing-sms) ([Markdown](https://shoplist.co/shopify-apps/klaviyo-email-marketing-sms.md)) - [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Klaviyo and Shopify Messaging are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).