--- title: "Mst: Wishlist Prime vs Magic Wishlist & Emails: Shopify app comparison" description: "Compare Mst: Wishlist Prime and Magic Wishlist & Emails on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/iwish-wishlist-vs-magic-wishlist" markdown_url: "https://shoplist.co/shopify-apps/compare/iwish-wishlist-vs-magic-wishlist.md" data_as_of: "Nov 4, 2026" --- # Mst: Wishlist Prime vs Magic Wishlist & Emails Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026. ## At a glance - Mst is detected on 3.8× as many Shopify stores as Magic Wishlist & Emails: 596 vs 157 as of Nov 4, 2026. - On the Shopify App Store: Mst 4.5 from 157 reviews and Magic Wishlist & Emails 5.0 from 54 reviews. - Mst lists 13 features Magic Wishlist & Emails’s listing doesn’t mention, including Analytics, Automations, Back-in-stock emails. ## Adoption | Measure | Mst | Magic Wishlist & Emails | Ahead | | --- | --- | --- | --- | | Detected stores | 596 — as of Nov 4, 2026 | 157 — as of Nov 4, 2026 | Mst | | Net store change, 28 days | \+6 — estimated | \+7 — estimated | | | Stores added, 28 days | 17 — new and returning | 7 — new and returning | Mst | | Big-brand share | 33% — of stores of known size | Not enough data | | | Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Arts & Entertainment | | | Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia | | ## Reviews | Measure | Mst | Magic Wishlist & Emails | Ahead | | --- | --- | --- | --- | | App Store rating | 4.5 ★ | 5.0 ★ | Magic Wishlist & Emails | | App Store reviews | 157 | 54 | Mst | | New reviews, 28 days | 0 | Not enough data | | | Reviewers a year or more in | Not enough data | 0% | | ## Pricing | Measure | Mst | Magic Wishlist & Emails | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $2/month | No monthly plan listed | | | Longest free trial | 14 days | Not listed | | | Plans listed | 1 | 1 | | ## Listing | Measure | Mst | Magic Wishlist & Emails | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#39 — in Wishlists | \#5 — in Wishlists | Magic Wishlist & Emails | | Shopify App Charts | \#13 in Wishlists | \#21 in Wishlists | | | Built for Shopify | No | Yes | | | Launched | Aug 5, 2014 | Jan 6, 2026 | | | Languages | 1 — English | 5 — English, Spanish, French | | | Developer | Mascot Software Technologies Pvt. Ltd | Magic Apps | | ## Listed features - 29 distinct features are listed across these App Store listings; 15 are listed by both. - Mst lists 28 of them (97%). Listed only by Mst: Analytics, Automations, Back-in-stock emails, Cross-sell emails, Custom campaigns, Custom layouts, Custom registry, Drip campaigns, Email campaigns, Follow-up emails, Multiple lists, Newsletters, Stock alerts. - Magic Wishlist & Emails lists 16 of them (55%). Listed only by Magic Wishlist & Emails: Conversion analytics. ### Coverage by App Store category | Category | Mst | Magic Wishlist & Emails | | --- | --- | --- | | Email marketing | 9/9 | 0/9 | | Email marketing › Campaign types | 7/7 | 0/7 | | Email marketing › Managing campaigns | 2/2 | 0/2 | | Wishlists | 19/20 | 16/20 | | Wishlists › Customization | 8/8 | 6/8 | | Wishlists › List management | 6/7 | 6/7 | | Wishlists › List types | 5/5 | 4/5 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only Mst lists: Shopify Flow, Klaviyo: Email Marketing & SMS, PushOwl/Brevo: Email,Push,SMS. - Magic Wishlist & Emails lists no integrations. ## Pricing plans ### Mst | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Monthly | $2/month | 14-day free trial | None listed | ### Magic Wishlist & Emails | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | ## Frequently asked questions ### Which is more popular, Mst or Magic Wishlist & Emails? Mst is detected on 3.8× as many Shopify stores as Magic Wishlist & Emails: 596 vs 157 as of Nov 4, 2026. ### Which has better reviews, Mst or Magic Wishlist & Emails? On the Shopify App Store: Mst 4.5 from 157 reviews and Magic Wishlist & Emails 5.0 from 54 reviews. ### What features does each app list that the other doesn’t? Mst lists 13 the others don’t mention, such as Analytics, Automations, Back-in-stock emails, Cross-sell emails. Magic Wishlist & Emails lists 1 the others don’t mention, such as Conversion analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled. ## Links - [Mst: Wishlist Prime vs Magic Wishlist & Emails on Shoplist](https://shoplist.co/shopify-apps/compare/iwish-wishlist-vs-magic-wishlist) - [Mst: Wishlist Prime on Shoplist](https://shoplist.co/shopify-apps/iwish-wishlist) ([Markdown](https://shoplist.co/shopify-apps/iwish-wishlist.md)) - [Magic Wishlist & Emails on Shoplist](https://shoplist.co/shopify-apps/magic-wishlist) ([Markdown](https://shoplist.co/shopify-apps/magic-wishlist.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Mst and Magic Wishlist & Emails are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).