--- title: "ICU• In Cart Upsell Cross Sell vs Upsell App by Essentialwolf: Shopify app comparison" description: "Compare ICU• In Cart Upsell Cross Sell and Upsell App by Essentialwolf on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/in-cart-upsell-vs-upsell-app-by-essentialwolf" markdown_url: "https://shoplist.co/shopify-apps/compare/in-cart-upsell-vs-upsell-app-by-essentialwolf.md" data_as_of: "Nov 7, 2026" --- # ICU• In Cart Upsell Cross Sell vs Upsell App by Essentialwolf Shopify app comparison from Shoplist. Store counts as of Nov 7, 2026. ## At a glance - ICU• In Cart Upsell Cross Sell is detected on 2.3× as many Shopify stores as Upsell App by Essentialwolf: 1,228 vs 523 as of Nov 7, 2026. - On the Shopify App Store: ICU• In Cart Upsell Cross Sell 4.8 from 584 reviews and Upsell App by Essentialwolf 4.7 from 275 reviews. - Only ICU• In Cart Upsell Cross Sell lists a free plan. - ICU• In Cart Upsell Cross Sell lists 16 features Upsell App by Essentialwolf’s listing doesn’t mention, including A/B testing, Automatic discounts, Bundles. ## Adoption | Measure | ICU• In Cart Upsell Cross Sell | Upsell App by Essentialwolf | Ahead | | --- | --- | --- | --- | | Detected stores | 1,228 — as of Nov 7, 2026 | 523 — as of Nov 7, 2026 | ICU• In Cart Upsell Cross Sell | | Net store change, 28 days | −14 — estimated | −10 — estimated | | | Stores added, 28 days | 21 — new and returning | 3 — new and returning | ICU• In Cart Upsell Cross Sell | | Big-brand share | 11% — of stores of known size | 10% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Australia | | ## Reviews | Measure | ICU• In Cart Upsell Cross Sell | Upsell App by Essentialwolf | Ahead | | --- | --- | --- | --- | | App Store rating | 4.8 ★ | 4.7 ★ | ICU• In Cart Upsell Cross Sell | | App Store reviews | 584 | 275 | ICU• In Cart Upsell Cross Sell | | New reviews, 28 days | 0 | 0 | Upsell App by Essentialwolf | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | ICU• In Cart Upsell Cross Sell | Upsell App by Essentialwolf | Ahead | | --- | --- | --- | --- | | Free plan | Yes | Not listed | | | Lowest paid monthly plan | $9.99/month | No monthly plan listed | | | Longest free trial | 30 days | Not listed | | | Plans listed | 4 | Not published | | ## Listing | Measure | ICU• In Cart Upsell Cross Sell | Upsell App by Essentialwolf | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#180 — in Upsell and cross-sell | \#256 — in Upsell and cross-sell | ICU• In Cart Upsell Cross Sell | | Shopify App Charts | \#24 in Upsell and cross-sell | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Dec 8, 2015 | Mar 8, 2023 | | | Languages | 1 — English | 81 — English, Afrikaans, Akan | | | Developer | In Cart Upsell | Codexade | | ## Listed features - 38 distinct features are listed across these App Store listings; 16 are listed by both. - ICU• In Cart Upsell Cross Sell lists 34 of them (89%). Listed only by ICU• In Cart Upsell Cross Sell: A/B testing, Automatic discounts, Bundles, Buy more, save more, Custom CSS, Custom HTML, Custom rules, Drag-and-drop editor, Free gifts, Frequently bought together, Gift wrap, One-click upsell, Product recommendations, Promotions, Skip to checkout, Tiered discounts. - Upsell App by Essentialwolf lists 20 of them (53%). Listed only by Upsell App by Essentialwolf: Checkout upsell, Countdown timers, Custom HTML, Optimization suggestions. ### Coverage by App Store category | Category | ICU• In Cart Upsell Cross Sell | Upsell App by Essentialwolf | | --- | --- | --- | | Cart customization | 14/16 | 6/16 | | Cart customization › Cart display | 7/9 | 6/9 | | Cart customization › Checkout customization | 3/3 | 0/3 | | Cart customization › Upselling | 4/4 | 0/4 | | Upsell and cross-sell | 20/22 | 14/22 | | Upsell and cross-sell › Analytics | 4/5 | 4/5 | | Upsell and cross-sell › Customization | 9/10 | 6/10 | | Upsell and cross-sell › Offers and recommendations | 7/7 | 4/7 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout, Loox. - Only ICU• In Cart Upsell Cross Sell lists: Product Customizer, Weglot, Preorder Now, Trackify X, Pagefly. - Only Upsell App by Essentialwolf lists: Yotpo, Stamped, ReCharge, Judge.me, And more.... ## Pricing plans ### ICU• In Cart Upsell Cross Sell | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free Plan | Free | Not listed | None listed | | Shopify BASIC User | $9.99/month | 30-day free trial | Your plan name will show as FLEX due to Shopify limitations, charges are based on your Shopify plan type. | | Shopify GROW User | $19.99/month | 30-day free trial | Your plan name will show as FLEX due to Shopify limitations, charges are based on your Shopify plan type. | | Shopify ADVANCED | $49.99/month | 30-day free trial | Your plan name will show as FLEX due to Shopify limitations, charges are based on your Shopify plan type. | ### Upsell App by Essentialwolf Free ## Frequently asked questions ### Which is more popular, ICU• In Cart Upsell Cross Sell or Upsell App by Essentialwolf? ICU• In Cart Upsell Cross Sell is detected on 2.3× as many Shopify stores as Upsell App by Essentialwolf: 1,228 vs 523 as of Nov 7, 2026. ### Is ICU• In Cart Upsell Cross Sell or Upsell App by Essentialwolf cheaper? Only ICU• In Cart Upsell Cross Sell lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, ICU• In Cart Upsell Cross Sell or Upsell App by Essentialwolf? On the Shopify App Store: ICU• In Cart Upsell Cross Sell 4.8 from 584 reviews and Upsell App by Essentialwolf 4.7 from 275 reviews. ### What features does each app list that the other doesn’t? ICU• In Cart Upsell Cross Sell lists 16 the others don’t mention, such as A/B testing, Automatic discounts, Bundles, Buy more, save more. Upsell App by Essentialwolf lists 4 the others don’t mention, such as Checkout upsell, Countdown timers, Custom HTML, Optimization suggestions. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled. ## Links - [ICU• In Cart Upsell Cross Sell vs Upsell App by Essentialwolf on Shoplist](https://shoplist.co/shopify-apps/compare/in-cart-upsell-vs-upsell-app-by-essentialwolf) - [ICU• In Cart Upsell Cross Sell on Shoplist](https://shoplist.co/shopify-apps/in-cart-upsell) ([Markdown](https://shoplist.co/shopify-apps/in-cart-upsell.md)) - [Upsell App by Essentialwolf on Shoplist](https://shoplist.co/shopify-apps/upsell-app-by-essentialwolf) ([Markdown](https://shoplist.co/shopify-apps/upsell-app-by-essentialwolf.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for ICU• In Cart Upsell Cross Sell and Upsell App by Essentialwolf are as of Nov 7, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).