---
title: "Happy Birthday Email by UW vs Yotpo: Loyalty Rewards Program: Shopify app comparison"
description: "Compare Happy Birthday Email by UW and Yotpo: Loyalty Rewards Program on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/happy-birthday-by-union-works-vs-yotpo-loyalty-rewards"
markdown_url: "https://shoplist.co/shopify-apps/compare/happy-birthday-by-union-works-vs-yotpo-loyalty-rewards.md"
data_as_of: "Nov 7, 2026"
---

# Happy Birthday Email by UW vs Yotpo: Loyalty Rewards Program

Shopify app comparison from Shoplist. Store counts as of Nov 7, 2026.

## At a glance

- Yotpo is detected on 72× as many Shopify stores as Happy Birthday Email by UW: 7,416 vs 103 as of Nov 7, 2026.
- On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Yotpo 4.7 from 968 reviews.
- Paid plans start at $10/month for Happy Birthday Email by UW and $199/month for Yotpo.
- Happy Birthday Email by UW lists 22 features Yotpo’s listing doesn’t mention, including Analytics, Analytics dashboard, Anniversary.

## Adoption

| Measure | Happy Birthday Email by UW | Yotpo | Ahead |
| --- | --- | --- | --- |
| Detected stores | 103 — as of Nov 7, 2026 | 7,416 — as of Nov 7, 2026 | Yotpo |
| Net store change, 28 days | 0 — estimated | −72 — estimated |  |
| Stores added, 28 days | Not enough data | 33 — new and returning |  |
| Big-brand share | Not enough data | 31% — of stores of known size |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |  |
| Top store countries | United States, United Kingdom, Canada | United States, United Kingdom, Australia |  |

## Reviews

| Measure | Happy Birthday Email by UW | Yotpo | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | 4.7 ★ | Happy Birthday Email by UW |
| App Store reviews | 145 | 968 | Yotpo |
| New reviews, 28 days | 0 | 0 | Happy Birthday Email by UW |
| Reviewers a year or more in | Not enough data | 71% |  |

## Pricing

| Measure | Happy Birthday Email by UW | Yotpo | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | $10/month | $199/month | Happy Birthday Email by UW |
| Longest free trial | 28 days | Not listed |  |
| Plans listed | 3 | 2 |  |

## Listing

| Measure | Happy Birthday Email by UW | Yotpo | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#14 — in Giveaways and contests | \#41 — in Loyalty and rewards |  |
| Shopify App Charts | \#7 in Giveaways and contests | \#88 on the Shoplist 100 |  |
| Built for Shopify | No | No |  |
| Launched | Jun 23, 2017 | Jul 28, 2015 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | Union Works Apps | Yotpo - L&R |  |

## Listed features

- 43 distinct features are listed across these App Store listings; 0 are listed by both.
- Happy Birthday Email by UW lists 22 of them (51%). Listed only by Happy Birthday Email by UW: Analytics, Analytics dashboard, Anniversary, Birthday, Branding, Checkout analytics, Cohort analysis, Conversion tracking, Custom CSS, Data export, Discount codes, Email templates, Forecasting, Form fields, Funnel analysis, Historical analysis, Landing pages, Loyalty analysis, Multi-language, Post-entry emails, Segmentation, Storefront widget.
- Yotpo lists 21 of them (49%). Listed only by Yotpo: Coupons, Custom programs, Custom rewards, Discounts, Early access, Exclusive access, Free products, Free shipping, Gift cards, Gifts, Membership perks, Memberships, Points, POS rewards, Referrals, Reward programs, Services, Shipping rates, Store credit, Subscriptions, VIP tiers.

### Coverage by App Store category

| Category | Happy Birthday Email by UW | Yotpo |
| --- | --- | --- |
| Analytics | 9/9 | 0/9 |
| Analytics › Customer behavior | 3/3 | 0/3 |
| Analytics › Marketing and sales | 2/2 | 0/2 |
| Analytics › Visuals and reports | 4/4 | 0/4 |
| Giveaways and contests | 13/13 | 0/13 |
| Giveaways and contests › Campaign types | 2/2 | 0/2 |
| Giveaways and contests › Customization | 9/9 | 0/9 |
| Giveaways and contests › Submission management | 2/2 | 0/2 |
| Loyalty and rewards | 0/21 | 21/21 |
| Loyalty and rewards › Program types | 0/6 | 6/6 |
| Loyalty and rewards › Rewards you can offer | 0/15 | 15/15 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Shopify POS, Checkout, Customer accounts, Shopify Flow, Klaviyo, recharge.
- Only Happy Birthday Email by UW lists: Mailchimp, SMSBump, omnisend, Privy.
- Only Yotpo lists: Yotpo, Gorgias, 2048 Variants.

## Pricing plans

### Happy Birthday Email by UW

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Base | $10/month | 28-day free trial | None listed |
| Growth | $20/month | 28-day free trial | None listed |
| Unlimited | $40/month | 28-day free trial | None listed |

### Yotpo

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free to install | Not listed | Plan available to stores with fewer than 100 monthly orders |
| Pro | $199/month | Not listed | From 500 orders/month: $0.08–$0.20/order. For \>5k orders and advanced features, see link to "all pricing options" below. |

## Frequently asked questions

### Which is more popular, Happy Birthday Email by UW or Yotpo?

Yotpo is detected on 72× as many Shopify stores as Happy Birthday Email by UW: 7,416 vs 103 as of Nov 7, 2026.

### Is Happy Birthday Email by UW or Yotpo cheaper?

Paid plans start at $10/month for Happy Birthday Email by UW and $199/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, Happy Birthday Email by UW or Yotpo?

On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Yotpo 4.7 from 968 reviews.

### What features does each app list that the other doesn’t?

Happy Birthday Email by UW lists 22 the others don’t mention, such as Analytics, Analytics dashboard, Anniversary, Birthday. Yotpo lists 21 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.

## Links

- [Happy Birthday Email by UW vs Yotpo: Loyalty Rewards Program on Shoplist](https://shoplist.co/shopify-apps/compare/happy-birthday-by-union-works-vs-yotpo-loyalty-rewards)
- [Happy Birthday Email by UW on Shoplist](https://shoplist.co/shopify-apps/happy-birthday-by-union-works) ([Markdown](https://shoplist.co/shopify-apps/happy-birthday-by-union-works.md))
- [Yotpo: Loyalty Rewards Program on Shoplist](https://shoplist.co/shopify-apps/yotpo-loyalty-rewards) ([Markdown](https://shoplist.co/shopify-apps/yotpo-loyalty-rewards.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Happy Birthday Email by UW and Yotpo are as of Nov 7, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).