---
title: "Happy Birthday Email by UW vs Joy Subscriptions App: Shopify app comparison"
description: "Compare Happy Birthday Email by UW and Joy Subscriptions App on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/happy-birthday-by-union-works-vs-joy-subscriptions"
markdown_url: "https://shoplist.co/shopify-apps/compare/happy-birthday-by-union-works-vs-joy-subscriptions.md"
data_as_of: "Nov 7, 2026"
---

# Happy Birthday Email by UW vs Joy Subscriptions App

Shopify app comparison from Shoplist. Store counts as of Nov 7, 2026.

## At a glance

- Joy Subscriptions is detected on 9.4× as many Shopify stores as Happy Birthday Email by UW: 967 vs 103 as of Nov 7, 2026.
- On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Joy Subscriptions 4.9 from 467 reviews.
- Only Joy Subscriptions lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $49/month for Joy Subscriptions.
- Joy Subscriptions lists 25 features Happy Birthday Email by UW’s listing doesn’t mention, including Access subscriptions, Coupons, Curated subscriptions.

## Adoption

| Measure | Happy Birthday Email by UW | Joy Subscriptions | Ahead |
| --- | --- | --- | --- |
| Detected stores | 103 — as of Nov 7, 2026 | 967 — as of Nov 7, 2026 | Joy Subscriptions |
| Net store change, 28 days | 0 — estimated | −3 — estimated |  |
| Stores added, 28 days | Not enough data | 17 — new and returning |  |
| Big-brand share | Not enough data | 4% — of stores of known size |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Health & Beauty, Food, Beverages & Tobacco, Home & Garden |  |
| Top store countries | United States, United Kingdom, Canada | United States, United Kingdom, Germany |  |

## Reviews

| Measure | Happy Birthday Email by UW | Joy Subscriptions | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | 4.9 ★ | Happy Birthday Email by UW |
| App Store reviews | 145 | 467 | Joy Subscriptions |
| New reviews, 28 days | 0 | 7 | Joy Subscriptions |
| Reviewers a year or more in | Not enough data | 11% |  |

## Pricing

| Measure | Happy Birthday Email by UW | Joy Subscriptions | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Yes |  |
| Lowest paid monthly plan | $10/month | $49/month | Happy Birthday Email by UW |
| Longest free trial | 28 days | 14 days |  |
| Plans listed | 3 | 3 |  |

## Listing

| Measure | Happy Birthday Email by UW | Joy Subscriptions | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#14 — in Giveaways and contests | \#10 — in Subscriptions |  |
| Shopify App Charts | \#7 in Giveaways and contests | \#6 in Subscriptions |  |
| Built for Shopify | No | Yes |  |
| Launched | Jun 23, 2017 | Aug 20, 2024 |  |
| Languages | 1 — English | 5 — English, Japanese, French |  |
| Developer | Union Works Apps | Joy Subscription |  |

## Listed features

- 48 distinct features are listed across these App Store listings; 0 are listed by both.
- Happy Birthday Email by UW lists 22 of them (46%). Listed only by Happy Birthday Email by UW: Analytics, Analytics dashboard, Anniversary, Birthday, Branding, Checkout analytics, Cohort analysis, Conversion tracking, Custom CSS, Data export, Discount codes, Email templates, Forecasting, Form fields, Funnel analysis, Historical analysis, Landing pages, Loyalty analysis, Multi-language, Post-entry emails, Segmentation, Storefront widget.
- Joy Subscriptions lists 26 of them (54%). Listed only by Joy Subscriptions: Access subscriptions, Coupons, Curated subscriptions, Custom pricing, Custom programs, Custom rewards, Custom subscriptions, Discounts, Dynamic pricing, Early access, Exclusive access, Fixed pricing, Free products, Free shipping, Memberships, One-time payment, Physical products, Recurring payments, Replenishment subscriptions, Reward programs, Shipping rates, Subscribe and save, Subscription boxes, Subscriptions, VIP tiers.

### Coverage by App Store category

| Category | Happy Birthday Email by UW | Joy Subscriptions |
| --- | --- | --- |
| Analytics | 9/9 | 0/9 |
| Analytics › Customer behavior | 3/3 | 0/3 |
| Analytics › Marketing and sales | 2/2 | 0/2 |
| Analytics › Visuals and reports | 4/4 | 0/4 |
| Giveaways and contests | 13/13 | 0/13 |
| Giveaways and contests › Campaign types | 2/2 | 0/2 |
| Giveaways and contests › Customization | 9/9 | 0/9 |
| Giveaways and contests › Submission management | 2/2 | 0/2 |
| Loyalty and rewards | 0/13 | 13/13 |
| Loyalty and rewards › Program types | 0/5 | 5/5 |
| Loyalty and rewards › Rewards you can offer | 0/8 | 8/8 |
| Subscriptions | 0/13 | 13/13 |
| Subscriptions › Pricing you can set | 0/6 | 6/6 |
| Subscriptions › Subscription types | 0/7 | 7/7 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Checkout, Customer accounts.
- Only Happy Birthday Email by UW lists: Shopify POS, Shopify Flow, Klaviyo, Mailchimp, SMSBump, recharge, omnisend, Privy.
- Only Joy Subscriptions lists: Air: Product Reviews app & UGC, Joy: Rewards & Loyalty Program, EComposer Landing Page Builder, PageFly Landing Page Builder.

## Pricing plans

### Happy Birthday Email by UW

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Base | $10/month | 28-day free trial | None listed |
| Growth | $20/month | 28-day free trial | None listed |
| Unlimited | $40/month | 28-day free trial | None listed |

### Joy Subscriptions

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free | Not listed | None listed |
| Starter | $49/month | 14-day free trial | 0.75% \+ 0¢ per transaction |
| Professional | $199/month | 14-day free trial | 0.5% \+ 0¢ per transaction |

## Frequently asked questions

### Which is more popular, Happy Birthday Email by UW or Joy Subscriptions?

Joy Subscriptions is detected on 9.4× as many Shopify stores as Happy Birthday Email by UW: 967 vs 103 as of Nov 7, 2026.

### Is Happy Birthday Email by UW or Joy Subscriptions cheaper?

Only Joy Subscriptions lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $49/month for Joy Subscriptions. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, Happy Birthday Email by UW or Joy Subscriptions?

On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Joy Subscriptions 4.9 from 467 reviews.

### What features does each app list that the other doesn’t?

Happy Birthday Email by UW lists 22 the others don’t mention, such as Analytics, Analytics dashboard, Anniversary, Birthday. Joy Subscriptions lists 25 the others don’t mention, such as Access subscriptions, Coupons, Curated subscriptions, Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.

## Links

- [Happy Birthday Email by UW vs Joy Subscriptions App on Shoplist](https://shoplist.co/shopify-apps/compare/happy-birthday-by-union-works-vs-joy-subscriptions)
- [Happy Birthday Email by UW on Shoplist](https://shoplist.co/shopify-apps/happy-birthday-by-union-works) ([Markdown](https://shoplist.co/shopify-apps/happy-birthday-by-union-works.md))
- [Joy Subscriptions App on Shoplist](https://shoplist.co/shopify-apps/joy-subscriptions) ([Markdown](https://shoplist.co/shopify-apps/joy-subscriptions.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Happy Birthday Email by UW and Joy Subscriptions are as of Nov 7, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).