---
title: "Happy Birthday Email by UW vs Joy Loyalty Program Rewards: Shopify app comparison"
description: "Compare Happy Birthday Email by UW and Joy Loyalty Program Rewards on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/happy-birthday-by-union-works-vs-joy-rewards-loyalty-program"
markdown_url: "https://shoplist.co/shopify-apps/compare/happy-birthday-by-union-works-vs-joy-rewards-loyalty-program.md"
data_as_of: "Nov 7, 2026"
---

# Happy Birthday Email by UW vs Joy Loyalty Program Rewards

Shopify app comparison from Shoplist. Store counts as of Nov 7, 2026.

## At a glance

- Joy Loyalty Program Rewards is detected on 35× as many Shopify stores as Happy Birthday Email by UW: 3,571 vs 103 as of Nov 7, 2026.
- On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Joy Loyalty Program Rewards 4.9 from 1,791 reviews.
- Only Joy Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $29/month for Joy Loyalty Program Rewards.
- Joy Loyalty Program Rewards lists 47 features Happy Birthday Email by UW’s listing doesn’t mention, including Analytics, APIs and webhooks, Automations.

## Adoption

| Measure | Happy Birthday Email by UW | Joy Loyalty Program Rewards | Ahead |
| --- | --- | --- | --- |
| Detected stores | 103 — as of Nov 7, 2026 | 3,571 — as of Nov 7, 2026 | Joy Loyalty Program Rewards |
| Net store change, 28 days | 0 — estimated | \+15 — estimated |  |
| Stores added, 28 days | Not enough data | 93 — new and returning |  |
| Big-brand share | Not enough data | 10% — of stores of known size |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |  |
| Top store countries | United States, United Kingdom, Canada | United States, United Kingdom, Canada |  |

## Reviews

| Measure | Happy Birthday Email by UW | Joy Loyalty Program Rewards | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | 4.9 ★ | Happy Birthday Email by UW |
| App Store reviews | 145 | 1,791 | Joy Loyalty Program Rewards |
| New reviews, 28 days | 0 | 0 |  |
| Reviewers a year or more in | Not enough data | 18% |  |

## Pricing

| Measure | Happy Birthday Email by UW | Joy Loyalty Program Rewards | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Yes |  |
| Lowest paid monthly plan | $10/month | $29/month | Happy Birthday Email by UW |
| Longest free trial | 28 days | 30 days |  |
| Plans listed | 3 | 4 |  |

## Listing

| Measure | Happy Birthday Email by UW | Joy Loyalty Program Rewards | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#14 — in Giveaways and contests | \#12 — in Loyalty and rewards |  |
| Shopify App Charts | \#7 in Giveaways and contests | \#6 in Loyalty and rewards |  |
| Built for Shopify | No | Yes |  |
| Launched | Jun 23, 2017 | Jun 28, 2021 |  |
| Languages | 1 — English | 5 — English, Spanish, Italian |  |
| Developer | Union Works Apps | Joy Loyalty Program & Rewards |  |

## Listed features

- 73 distinct features are listed across these App Store listings; 0 are listed by both.
- Happy Birthday Email by UW lists 22 of them (30%). Listed only by Happy Birthday Email by UW: Analytics, Analytics dashboard, Anniversary, Birthday, Branding, Checkout analytics, Cohort analysis, Conversion tracking, Custom CSS, Data export, Discount codes, Email templates, Forecasting, Form fields, Funnel analysis, Historical analysis, Landing pages, Loyalty analysis, Multi-language, Post-entry emails, Segmentation, Storefront widget.
- Joy Loyalty Program Rewards lists 51 of them (70%). Listed only by Joy Loyalty Program Rewards: Analytics, APIs and webhooks, Automations, Badges, Banners, Bulk discounts, Campaigns, Cart discounts, Cash back, Cash back programs, Checkout discounts, Coupons, Custom code, Custom discounts, Custom programs, Custom rewards, Discount codes, Discount stacking, Discounts, Events, Exclusive access, Flat discounts, Free products, Free shipping, Gift card programs, Gift cards, Gifts, Import and export, Limited time offers, Membership perks, Memberships, Percentage discounts, Points, Pop-ups, POS rewards, Referrals, Reporting, Reward programs, Rewards, Segmentation, Shipping rates, Subscriptions, Tagging, Tiered pricing, Tracking, Triggers and rules, VIP tiers.

### Coverage by App Store category

| Category | Happy Birthday Email by UW | Joy Loyalty Program Rewards |
| --- | --- | --- |
| Analytics | 9/9 | 0/9 |
| Analytics › Customer behavior | 3/3 | 0/3 |
| Analytics › Marketing and sales | 2/2 | 0/2 |
| Analytics › Visuals and reports | 4/4 | 0/4 |
| Discounts | 0/28 | 28/28 |
| Discounts › Discount types | 0/16 | 16/16 |
| Discounts › Managing discounts | 0/12 | 12/12 |
| Giveaways and contests | 13/13 | 0/13 |
| Giveaways and contests › Campaign types | 2/2 | 0/2 |
| Giveaways and contests › Customization | 9/9 | 0/9 |
| Giveaways and contests › Submission management | 2/2 | 0/2 |
| Loyalty and rewards | 0/23 | 23/23 |
| Loyalty and rewards › Program types | 0/8 | 8/8 |
| Loyalty and rewards › Rewards you can offer | 0/15 | 15/15 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Shopify POS, Checkout, Customer accounts, Shopify Flow, Klaviyo, Mailchimp.
- Only Happy Birthday Email by UW lists: SMSBump, recharge, omnisend, Privy.
- Only Joy Loyalty Program Rewards lists: Judge.me, Loox, Product reviews, Gorgias.

## Pricing plans

### Happy Birthday Email by UW

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Base | $10/month | 28-day free trial | None listed |
| Growth | $20/month | 28-day free trial | None listed |
| Unlimited | $40/month | 28-day free trial | None listed |

### Joy Loyalty Program Rewards

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Starter | Free | Not listed | None listed |
| Essential | $29/month | 14-day free trial | 500 monthly orders, then \+$15 per 100 orders |
| Advanced | $129/month | 14-day free trial | 2,000 monthly orders, then \+$10 per 100 orders |
| Ultimate | $499/month | 30-day free trial | 7,000 monthly orders, then \+$5 per 100 orders |

## Frequently asked questions

### Which is more popular, Happy Birthday Email by UW or Joy Loyalty Program Rewards?

Joy Loyalty Program Rewards is detected on 35× as many Shopify stores as Happy Birthday Email by UW: 3,571 vs 103 as of Nov 7, 2026.

### Is Happy Birthday Email by UW or Joy Loyalty Program Rewards cheaper?

Only Joy Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Happy Birthday Email by UW and $29/month for Joy Loyalty Program Rewards. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, Happy Birthday Email by UW or Joy Loyalty Program Rewards?

On the Shopify App Store: Happy Birthday Email by UW 5.0 from 145 reviews and Joy Loyalty Program Rewards 4.9 from 1,791 reviews.

### What features does each app list that the other doesn’t?

Happy Birthday Email by UW lists 22 the others don’t mention, such as Analytics, Analytics dashboard, Anniversary, Birthday. Joy Loyalty Program Rewards lists 47 the others don’t mention, such as Analytics, APIs and webhooks, Automations, Badges. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.

## Links

- [Happy Birthday Email by UW vs Joy Loyalty Program Rewards on Shoplist](https://shoplist.co/shopify-apps/compare/happy-birthday-by-union-works-vs-joy-rewards-loyalty-program)
- [Happy Birthday Email by UW on Shoplist](https://shoplist.co/shopify-apps/happy-birthday-by-union-works) ([Markdown](https://shoplist.co/shopify-apps/happy-birthday-by-union-works.md))
- [Joy Loyalty Program Rewards on Shoplist](https://shoplist.co/shopify-apps/joy-rewards-loyalty-program) ([Markdown](https://shoplist.co/shopify-apps/joy-rewards-loyalty-program.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Happy Birthday Email by UW and Joy Loyalty Program Rewards are as of Nov 7, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).