--- title: "GoPixel ‑ Google Ads Tracking vs Nabu: Google Ads Pixel: Shopify app comparison" description: "Compare GoPixel ‑ Google Ads Tracking and Nabu: Google Ads Pixel on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/gopixel-google-ads-tracking-vs-nabu-for-google-ads-pixel" markdown_url: "https://shoplist.co/shopify-apps/compare/gopixel-google-ads-tracking-vs-nabu-for-google-ads-pixel.md" data_as_of: "Nov 9, 2026" --- # GoPixel ‑ Google Ads Tracking vs Nabu: Google Ads Pixel Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - Nabu is detected on 24× as many Shopify stores as GoPixel: 2,975 vs 124 as of Nov 9, 2026. - On the Shopify App Store: GoPixel 4.5 from 8 reviews and Nabu 4.7 from 488 reviews. - GoPixel lists 12 features Nabu’s listing doesn’t mention, including AI insights, Benchmarking, Cohort analysis. ## Adoption | Measure | GoPixel | Nabu | Ahead | | --- | --- | --- | --- | | Detected stores | 124 — as of Nov 9, 2026 | 2,975 — as of Nov 9, 2026 | Nabu | | Net store change, 28 days | 0 — estimated | −43 — estimated | | | Stores added, 28 days | 4 — new and returning | 32 — new and returning | Nabu | | Big-brand share | Not enough data | 17% — of stores of known size | | | Top store categories | Health & Beauty, Home & Garden, Apparel & Accessories | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, United Kingdom, India | United States, United Kingdom, Germany | | ## Reviews | Measure | GoPixel | Nabu | Ahead | | --- | --- | --- | --- | | App Store rating | 4.5 ★ | 4.7 ★ | Nabu | | App Store reviews | 8 | 488 | Nabu | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | Not enough data | 25% | | ## Pricing | Measure | GoPixel | Nabu | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $19.99/month | | | Longest free trial | Not listed | 7 days | | | Plans listed | Not published | 3 | | ## Listing | Measure | GoPixel | Nabu | Ahead | | --- | --- | --- | --- | | Shopify category rank | Not enough data | \#32 — in Ads | | | Shopify App Charts | \#10 on Rookies in Ads | \#6 in Ads | | | Built for Shopify | Yes | Yes | | | Launched | Jun 10, 2025 | Jul 18, 2017 | | | Languages | 1 — English | 8 — English, Portuguese \(Brazil\), Chinese \(Simplified\) | | | Developer | Commerce Plus | AdNabu Global, Inc. | | ## Listed features - 29 distinct features are listed across these App Store listings; 9 are listed by both. - GoPixel lists 21 of them (72%). Listed only by GoPixel: AI insights, Benchmarking, Cohort analysis, Data export, GDPR compliance, Lifetime value \(LTV\), Marketing attribution, Real-time tracking, Retargeting, ROAS, Time-based, UTM tracking. - Nabu lists 17 of them (59%). Listed only by Nabu: Abandoned cart, Behavior, Checkout analytics, Custom dashboards, Engagement metrics, Performance tracking, UTM attribution, Website. ### Coverage by App Store category | Category | GoPixel | Nabu | | --- | --- | --- | | Ads | 5/10 | 8/10 | | Ads › Campaign management | 1/2 | 2/2 | | Ads › Performance analytics | 1/4 | 4/4 | | Ads › Targeting | 3/4 | 2/4 | | Analytics | 16/19 | 9/19 | | Analytics › Customer behavior | 5/5 | 2/5 | | Analytics › Marketing and sales | 6/8 | 4/8 | | Analytics › Visuals and reports | 5/6 | 3/6 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - GoPixel lists no integrations. - Only Nabu lists: Google AdWords, google ads. ## Pricing plans ### GoPixel Free ### Nabu | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Explorer | Free to install | Not listed | Free for up to 10 orders per month. $9.99 per month for orders over 10. | | Advanced | $19.99/month | 7-day free trial | None listed | | Plus | $39.99/month | 7-day free trial | None listed | ## Frequently asked questions ### Which is more popular, GoPixel or Nabu? Nabu is detected on 24× as many Shopify stores as GoPixel: 2,975 vs 124 as of Nov 9, 2026. ### Which has better reviews, GoPixel or Nabu? On the Shopify App Store: GoPixel 4.5 from 8 reviews and Nabu 4.7 from 488 reviews. ### What features does each app list that the other doesn’t? GoPixel lists 12 the others don’t mention, such as AI insights, Benchmarking, Cohort analysis, Data export. Nabu lists 8 the others don’t mention, such as Abandoned cart, Behavior, Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between GoPixel and Nabu? 2 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [GoPixel ‑ Google Ads Tracking vs Nabu: Google Ads Pixel on Shoplist](https://shoplist.co/shopify-apps/compare/gopixel-google-ads-tracking-vs-nabu-for-google-ads-pixel) - [GoPixel ‑ Google Ads Tracking on Shoplist](https://shoplist.co/shopify-apps/gopixel-google-ads-tracking) ([Markdown](https://shoplist.co/shopify-apps/gopixel-google-ads-tracking.md)) - [Nabu: Google Ads Pixel on Shoplist](https://shoplist.co/shopify-apps/nabu-for-google-ads-pixel) ([Markdown](https://shoplist.co/shopify-apps/nabu-for-google-ads-pixel.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for GoPixel and Nabu are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).