--- title: "Google & YouTube vs X: Shopify app comparison" description: "Compare Google & YouTube and X on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/google-youtube-vs-x-1" markdown_url: "https://shoplist.co/shopify-apps/compare/google-youtube-vs-x-1.md" data_as_of: "Nov 3, 2026" --- # Google & YouTube vs X Shopify app comparison from Shoplist. Store counts as of Nov 3, 2026. ## At a glance - X is detected on 4.4× as many Shopify stores as Google & YouTube: 3,198 vs 734 as of Nov 3, 2026. - On the Shopify App Store: Google & YouTube 4.5 from 12,583 reviews and X 3.8 from 133 reviews. - Google & YouTube lists 8 features X’s listing doesn’t mention, including Bulk editing, Conversion tracking, Feed optimization. ## Adoption | Measure | Google & YouTube | X | Ahead | | --- | --- | --- | --- | | Detected stores | 734 — as of Nov 3, 2026 | 3,198 — as of Nov 3, 2026 | X | | Net store change, 28 days | 0 — estimated | \+16 — estimated | | | Stores added, 28 days | Not enough data | 16 — new and returning | | | Big-brand share | 6% — of stores of known size | 19% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Australia, United Kingdom | United States, Japan, United Kingdom | | ## Reviews | Measure | Google & YouTube | X | Ahead | | --- | --- | --- | --- | | App Store rating | 4.5 ★ | 3.8 ★ | Google & YouTube | | App Store reviews | 12,583 | 133 | Google & YouTube | | New reviews, 28 days | 77 | Not enough data | | | Reviewers a year or more in | 23% | Not enough data | | ## Pricing | Measure | Google & YouTube | X | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 1 | Not published | | ## Listing | Measure | Google & YouTube | X | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#3 — in Ads | \#34 — in Marketplaces | | | Shopify App Charts | \#2 on Review surge in Ads | \#1 in Marketplaces | | | Built for Shopify | No | No | | | Launched | Nov 28, 2017 | May 4, 2022 | | | Languages | 20 — English, Chinese \(Simplified\), Chinese \(Traditional\) | 1 — English | | | Developer | Google LLC | X | | ## Listed features - 9 distinct features are listed across these App Store listings; 1 are listed by both. - Google & YouTube lists 9 of them (100%). Listed only by Google & YouTube: Bulk editing, Conversion tracking, Feed optimization, GTIN management, Inventory sync, Local inventory, Offer sync, Performance monitoring. - X lists 1 of them (11%). ### Coverage by App Store category | Category | Google & YouTube | X | | --- | --- | --- | | Marketplaces | 3/3 | 1/3 | | Marketplaces › Listing management | 2/2 | 1/2 | | Marketplaces › Order management | 1/1 | 0/1 | | Product feeds | 6/6 | 0/6 | | Product feeds › Feed customization | 1/1 | 0/1 | | Product feeds › Feed management | 5/5 | 0/5 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Only Google & YouTube lists: Google Merchant Center, Google Ads, Google Analytics, Google Shopping, YouTube Shopping. - X lists no platform the others don’t. ## Pricing plans ### Google & YouTube | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget. | ### X Free ## Frequently asked questions ### Which is more popular, Google & YouTube or X? X is detected on 4.4× as many Shopify stores as Google & YouTube: 3,198 vs 734 as of Nov 3, 2026. ### Which has better reviews, Google & YouTube or X? On the Shopify App Store: Google & YouTube 4.5 from 12,583 reviews and X 3.8 from 133 reviews. ### What features does each app list that the other doesn’t? Google & YouTube lists 8 the others don’t mention, such as Bulk editing, Conversion tracking, Feed optimization, GTIN management. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled. ## Links - [Google & YouTube vs X on Shoplist](https://shoplist.co/shopify-apps/compare/google-youtube-vs-x-1) - [Google & YouTube on Shoplist](https://shoplist.co/shopify-apps/google-youtube) ([Markdown](https://shoplist.co/shopify-apps/google-youtube.md)) - [X on Shoplist](https://shoplist.co/shopify-apps/x-1) ([Markdown](https://shoplist.co/shopify-apps/x-1.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Google & YouTube and X are as of Nov 3, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).