---
title: "Google & YouTube vs Retailerboost ‑ Google Ads: Shopify app comparison"
description: "Compare Google & YouTube and Retailerboost ‑ Google Ads on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/google-youtube-vs-retailerboost-google-ads"
markdown_url: "https://shoplist.co/shopify-apps/compare/google-youtube-vs-retailerboost-google-ads.md"
data_as_of: "Nov 5, 2026"
---

# Google & YouTube vs Retailerboost ‑ Google Ads

Shopify app comparison from Shoplist. Store counts as of Nov 5, 2026.

## At a glance

- Google & YouTube is detected on 14× as many Shopify stores as Retailerboost: 1,372 vs 100 as of Nov 5, 2026.
- On the Shopify App Store: Google & YouTube 4.5 from 5,599 reviews and Retailerboost 3.0 from 5 reviews.
- Retailerboost lists 33 features Google & YouTube’s listing doesn’t mention, including Ad spend, AI optimization, AI targeting.

## Adoption

| Measure | Google & YouTube | Retailerboost | Ahead |
| --- | --- | --- | --- |
| Detected stores | 1,372 — as of Nov 5, 2026 | 100 — as of Nov 5, 2026 | Google & YouTube |
| Net store change, 28 days | \+5 — estimated | \+2 — estimated |  |
| Stores added, 28 days | 5 — new and returning | 2 — new and returning | Google & YouTube |
| Big-brand share | 8% — of stores of known size | Not enough data |  |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden |  |
| Top store countries | United States, United Kingdom, Australia | United Kingdom, United States, Germany |  |

## Reviews

| Measure | Google & YouTube | Retailerboost | Ahead |
| --- | --- | --- | --- |
| App Store rating | 4.5 ★ | 3.0 ★ | Google & YouTube |
| App Store reviews | 5,599 | 5 | Google & YouTube |
| New reviews, 28 days | 79 | Not enough data |  |
| Reviewers a year or more in | 25% | Not enough data |  |

## Pricing

| Measure | Google & YouTube | Retailerboost | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |  |
| Longest free trial | Not listed | Not listed |  |
| Plans listed | 1 | 1 |  |

## Listing

| Measure | Google & YouTube | Retailerboost | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#3 — in Ads | \#61 — in Ads | Google & YouTube |
| Shopify App Charts | \#2 on Review surge in Ads | \#10 on Rookies in Ads |  |
| Built for Shopify | No | No |  |
| Launched | Nov 28, 2017 | Jul 13, 2026 |  |
| Languages | 20 — English, Chinese \(Simplified\), Chinese \(Traditional\) | 1 — English |  |
| Developer | Google LLC | 30M |  |

## Listed features

- 42 distinct features are listed across these App Store listings; 0 are listed by both.
- Google & YouTube lists 9 of them (21%). Listed only by Google & YouTube: Bulk editing, Conversion tracking, Feed optimization, GTIN management, Inventory sync, Local inventory, Offer sync, Performance monitoring, Product sync.
- Retailerboost lists 33 of them (79%). Listed only by Retailerboost: Ad spend, AI optimization, AI targeting, Analytics, Audience segments, Auto-payments, Auto-tracking, Automated campaigns, Automated rules, Behavior, Bid optimization, Conversion tracking, Custom audiences, Custom commission, Custom dashboards, Custom domain, Custom registration, Dashboards, Demographic, Device, Event-based, Location-based, Lookalike audiences, Performance tracking, Pixel management, Platform, Product category, Product commission, Real-time tracking, Time-based, Tracking, UTM attribution, Website.

### Coverage by App Store category

| Category | Google & YouTube | Retailerboost |
| --- | --- | --- |
| Ads | 0/22 | 22/22 |
| Ads › Campaign management | 0/5 | 5/5 |
| Ads › Performance analytics | 0/5 | 5/5 |
| Ads › Targeting | 0/12 | 12/12 |
| Affiliate programs | 0/11 | 11/11 |
| Affiliate programs › Affiliate experience | 0/3 | 3/3 |
| Affiliate programs › Commission options | 0/4 | 4/4 |
| Affiliate programs › Payments | 0/1 | 1/1 |
| Affiliate programs › Referral management | 0/3 | 3/3 |
| Marketplaces | 3/3 | 0/3 |
| Marketplaces › Listing management | 2/2 | 0/2 |
| Marketplaces › Order management | 1/1 | 0/1 |
| Product feeds | 6/6 | 0/6 |
| Product feeds › Feed customization | 1/1 | 0/1 |
| Product feeds › Feed management | 5/5 | 0/5 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- No platform appears in every listing.
- Only Google & YouTube lists: Checkout, Google Merchant Center, Google Ads, Google Analytics, Google Shopping, YouTube Shopping.
- Retailerboost lists no integrations.

## Pricing plans

### Google & YouTube

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free to install | Not listed | When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget. |

### Retailerboost

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Commission Based | Free to install | Not listed | Pay a pre-agreed fixed percentage commission only on attributed orders - no upfront fees or ad budget |

## Frequently asked questions

### Which is more popular, Google & YouTube or Retailerboost?

Google & YouTube is detected on 14× as many Shopify stores as Retailerboost: 1,372 vs 100 as of Nov 5, 2026.

### Which has better reviews, Google & YouTube or Retailerboost?

On the Shopify App Store: Google & YouTube 4.5 from 5,599 reviews and Retailerboost 3.0 from 5 reviews.

### What features does each app list that the other doesn’t?

Google & YouTube lists 9 the others don’t mention, such as Bulk editing, Conversion tracking, Feed optimization, GTIN management. Retailerboost lists 33 the others don’t mention, such as Ad spend, AI optimization, AI targeting, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.

## Links

- [Google & YouTube vs Retailerboost ‑ Google Ads on Shoplist](https://shoplist.co/shopify-apps/compare/google-youtube-vs-retailerboost-google-ads)
- [Google & YouTube on Shoplist](https://shoplist.co/shopify-apps/google-youtube) ([Markdown](https://shoplist.co/shopify-apps/google-youtube.md))
- [Retailerboost ‑ Google Ads on Shoplist](https://shoplist.co/shopify-apps/retailerboost-google-ads) ([Markdown](https://shoplist.co/shopify-apps/retailerboost-google-ads.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Google & YouTube and Retailerboost are as of Nov 5, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).