--- title: "Google & YouTube vs Mulwi | 200+ Shopping Feeds: Shopify app comparison" description: "Compare Google & YouTube and Mulwi | 200+ Shopping Feeds on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/google-youtube-vs-mulwi-200-shopping-feeds-1" markdown_url: "https://shoplist.co/shopify-apps/compare/google-youtube-vs-mulwi-200-shopping-feeds-1.md" data_as_of: "Nov 3, 2026" --- # Google & YouTube vs Mulwi \| 200\+ Shopping Feeds Shopify app comparison from Shoplist. Store counts as of Nov 3, 2026. ## At a glance - Google & YouTube is detected on 1.6× as many Shopify stores as Mulwi: 734 vs 454 as of Nov 3, 2026. - On the Shopify App Store: Google & YouTube 4.5 from 12,583 reviews and Mulwi 5.0 from 751 reviews. - Mulwi lists 32 features Google & YouTube’s listing doesn’t mention, including AI mapping, Attribute filtering, Attribute mapping. ## Adoption | Measure | Google & YouTube | Mulwi | Ahead | | --- | --- | --- | --- | | Detected stores | 734 — as of Nov 3, 2026 | 454 — as of Nov 3, 2026 | Google & YouTube | | Net store change, 28 days | 0 — estimated | \+13 — estimated | | | Stores added, 28 days | Not enough data | 24 — new and returning | | | Big-brand share | 6% — of stores of known size | 19% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, Australia, United Kingdom | Germany, United Kingdom, Romania | | ## Reviews | Measure | Google & YouTube | Mulwi | Ahead | | --- | --- | --- | --- | | App Store rating | 4.5 ★ | 5.0 ★ | Mulwi | | App Store reviews | 12,583 | 751 | Google & YouTube | | New reviews, 28 days | 77 | Not enough data | | | Reviewers a year or more in | 23% | 15% | Google & YouTube | ## Pricing | Measure | Google & YouTube | Mulwi | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $15/month | | | Longest free trial | Not listed | 7 days | | | Plans listed | 1 | 4 | | ## Listing | Measure | Google & YouTube | Mulwi | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#3 — in Ads | \#3 — in Product feeds | | | Shopify App Charts | \#2 on Review surge in Ads | \#4 in Product feeds | | | Built for Shopify | No | Yes | | | Launched | Nov 28, 2017 | Jul 26, 2019 | | | Languages | 20 — English, Chinese \(Simplified\), Chinese \(Traditional\) | 16 — English, Czech, Danish | | | Developer | Google LLC | Mirasvit Ecommerce Solutions | | ## Listed features - 42 distinct features are listed across these App Store listings; 9 are listed by both. - Google & YouTube lists 9 of them (21%). - Mulwi lists 42 of them (100%). Listed only by Mulwi: AI mapping, Attribute filtering, Attribute mapping, Bulk orders, Bulk upload, Collection targeting, Custom formulas, Custom labels, Custom listings, Custom rules, Error validation, Feed automation, Feed translation, Headless, Inventory support, Listing analytics, Local currency, Localized feeds, Metafields, Multi-currency, Multi-format, Multi-language, Order sync, Product feed, Product selection, Product sync, Real-time updates, Remarketing tags, Scheduled sync, Store updates, Target-specific feeds, Variant sync. ### Coverage by App Store category | Category | Google & YouTube | Mulwi | | --- | --- | --- | | Marketplaces | 3/13 | 13/13 | | Marketplaces › Listing management | 2/10 | 10/10 | | Marketplaces › Order management | 1/3 | 3/3 | | Product feeds | 6/29 | 29/29 | | Product feeds › Feed customization | 1/14 | 14/14 | | Product feeds › Feed management | 5/15 | 15/15 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Google Shopping. - Only Google & YouTube lists: Checkout, Google Merchant Center, Google Ads, Google Analytics, YouTube Shopping. - Only Mulwi lists: Bing/PriceRunner/Rakuten, TradeDoubler/Webgains/Stylight, Idealo/Billiger/Adcell/Vivino, Meta/Heureka/Pinterest, Lyst/Instagram/TikTok. ## Pricing plans ### Google & YouTube | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | When you run a campaign, the ad spend is billed directly to your Google Ads account. You set the daily campaign budget. | ### Mulwi | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | FREE | Free to install | Not listed | The price is for stores on the BASIC SHOPIFY plan. See All Pricing options for details. | | Pro 1 | $15/month | 7-day free trial | The price is for stores on the BASIC SHOPIFY plan. See All Pricing options for details. | | Pro 2 | $19/month | 7-day free trial | The price is for stores on the BASIC SHOPIFY plan. See All Pricing options for details. | | Pro 3 | $38/month | 7-day free trial | The price is for stores on the BASIC SHOPIFY plan. See All Pricing options for details. | ## Frequently asked questions ### Which is more popular, Google & YouTube or Mulwi? Google & YouTube is detected on 1.6× as many Shopify stores as Mulwi: 734 vs 454 as of Nov 3, 2026. ### Which has better reviews, Google & YouTube or Mulwi? On the Shopify App Store: Google & YouTube 4.5 from 12,583 reviews and Mulwi 5.0 from 751 reviews. ### What features does each app list that the other doesn’t? Mulwi lists 32 the others don’t mention, such as AI mapping, Attribute filtering, Attribute mapping, Bulk orders. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled. ## Links - [Google & YouTube vs Mulwi \| 200\+ Shopping Feeds on Shoplist](https://shoplist.co/shopify-apps/compare/google-youtube-vs-mulwi-200-shopping-feeds-1) - [Google & YouTube on Shoplist](https://shoplist.co/shopify-apps/google-youtube) ([Markdown](https://shoplist.co/shopify-apps/google-youtube.md)) - [Mulwi \| 200\+ Shopping Feeds on Shoplist](https://shoplist.co/shopify-apps/mulwi-200-shopping-feeds-1) ([Markdown](https://shoplist.co/shopify-apps/mulwi-200-shopping-feeds-1.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Google & YouTube and Mulwi are as of Nov 3, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).