---
title: "Conversios: Google Analytics 4 vs GroPulse GTM & Data Layer: Shopify app comparison"
description: "Compare Conversios: Google Analytics 4 and GroPulse GTM & Data Layer on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/ga4-google-analytics-4-gtm-vs-gropulse-gtm-data-layer"
markdown_url: "https://shoplist.co/shopify-apps/compare/ga4-google-analytics-4-gtm-vs-gropulse-gtm-data-layer.md"
data_as_of: "Nov 11, 2026"
---

# Conversios: Google Analytics 4 vs GroPulse GTM & Data Layer

Shopify app comparison from Shoplist. Store counts as of Nov 11, 2026.

## At a glance

- GroPulse GTM & Data Layer is detected on 73× as many Shopify stores as Conversios: 7,607 vs 104 as of Nov 11, 2026.
- On the Shopify App Store: Conversios 4.6 from 10 reviews and GroPulse GTM & Data Layer 4.9 from 40 reviews.
- Only GroPulse GTM & Data Layer lists a free plan. Paid plans start at $17/month for Conversios and $29.99/month for GroPulse GTM & Data Layer.
- Conversios lists 15 features GroPulse GTM & Data Layer’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Checkout analytics.

## Adoption

| Measure | Conversios | GroPulse GTM & Data Layer | Ahead |
| --- | --- | --- | --- |
| Detected stores | 104 — as of Nov 11, 2026 | 7,607 — as of Nov 11, 2026 | GroPulse GTM & Data Layer |
| Net store change, 28 days | 0 — estimated | −40 — estimated |  |
| Stores added, 28 days | Not enough data | 39 — new and returning |  |
| Big-brand share | Not enough data | 9% — of stores of known size |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Electronics | Apparel & Accessories, Home & Garden, Health & Beauty |  |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, India |  |

## Reviews

| Measure | Conversios | GroPulse GTM & Data Layer | Ahead |
| --- | --- | --- | --- |
| App Store rating | 4.6 ★ | 4.9 ★ | GroPulse GTM & Data Layer |
| App Store reviews | 10 | 40 | GroPulse GTM & Data Layer |
| New reviews, 28 days | 0 | 0 |  |
| Reviewers a year or more in | Not enough data | Not enough data |  |

## Pricing

| Measure | Conversios | GroPulse GTM & Data Layer | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Yes |  |
| Lowest paid monthly plan | $17/month | $29.99/month | Conversios |
| Longest free trial | 10 days | 7 days |  |
| Plans listed | 4 | 3 |  |

## Listing

| Measure | Conversios | GroPulse GTM & Data Layer | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#234 — in Analytics | \#137 — in Analytics | GroPulse GTM & Data Layer |
| Shopify App Charts | Not on this week’s charts | \#5 in Analytics |  |
| Built for Shopify | Yes | Yes |  |
| Launched | Dec 2, 2022 | Sep 23, 2022 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | CONVERSIOS SYSTEMS LLC | GroPulse |  |

## Listed features

- 15 distinct features are listed across these App Store listings; 0 are listed by both.
- Conversios lists 15 of them (100%). Listed only by Conversios: Activity tracking, Analytics dashboard, Checkout analytics, Custom dashboards, Event tracking, Funnel analysis, Historical analysis, Marketing attribution, Notifications, Page views, Pixel tracking, Profit insights, Purchase tracking, Real-time tracking, ROAS.
- GroPulse GTM & Data Layer lists 0 of them (0%).

### Coverage by App Store category

| Category | Conversios | GroPulse GTM & Data Layer |
| --- | --- | --- |
| Analytics | 15/15 | 0/15 |
| Analytics › Customer behavior | 4/4 | 0/4 |
| Analytics › Marketing and sales | 7/7 | 0/7 |
| Analytics › Visuals and reports | 4/4 | 0/4 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Google Analytics, Google Analytics 4, Google Tag Manager.
- Only Conversios lists: AI Insightful Reporting, Checkout - Customer Events.
- Only GroPulse GTM & Data Layer lists: Google Ads, Facebook Pixel, Twitter Ads, TikTok Pixel.

## Pricing plans

### Conversios

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free Plan | Free to install | Not listed | For customers with a 10/month order volume, $0.20 per extra order. |
| Monthly Plan | $17/month | 10-day free trial | Unlimited orders tracking - no overage fees |
| ORE Monthly Plan | $29/month | 10-day free trial | Unlimited order tracking with Order Recovery Engine. No overage fees |
| Premium Plan | $99/year | 10-day free trial | Unlimited orders tracking - no overage fees |

### GroPulse GTM & Data Layer

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free Plan | Free | Not listed | None listed |
| Pro Plan | $29.99/month | 7-day free trial | None listed |
| Advanced Plan | $35/month | 7-day free trial | None listed |

## Frequently asked questions

### Which is more popular, Conversios or GroPulse GTM & Data Layer?

GroPulse GTM & Data Layer is detected on 73× as many Shopify stores as Conversios: 7,607 vs 104 as of Nov 11, 2026.

### Is Conversios or GroPulse GTM & Data Layer cheaper?

Only GroPulse GTM & Data Layer lists a free plan. Paid plans start at $17/month for Conversios and $29.99/month for GroPulse GTM & Data Layer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, Conversios or GroPulse GTM & Data Layer?

On the Shopify App Store: Conversios 4.6 from 10 reviews and GroPulse GTM & Data Layer 4.9 from 40 reviews.

### What features does each app list that the other doesn’t?

Conversios lists 15 the others don’t mention, such as Activity tracking, Analytics dashboard, Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled.

## Links

- [Conversios: Google Analytics 4 vs GroPulse GTM & Data Layer on Shoplist](https://shoplist.co/shopify-apps/compare/ga4-google-analytics-4-gtm-vs-gropulse-gtm-data-layer)
- [Conversios: Google Analytics 4 on Shoplist](https://shoplist.co/shopify-apps/ga4-google-analytics-4-gtm) ([Markdown](https://shoplist.co/shopify-apps/ga4-google-analytics-4-gtm.md))
- [GroPulse GTM & Data Layer on Shoplist](https://shoplist.co/shopify-apps/gropulse-gtm-data-layer) ([Markdown](https://shoplist.co/shopify-apps/gropulse-gtm-data-layer.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Conversios and GroPulse GTM & Data Layer are as of Nov 11, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).