--- title: "Frequently Bought Together FT vs Wiser ‑ Upsell & Cross Sell: Shopify app comparison" description: "Compare Frequently Bought Together FT and Wiser ‑ Upsell & Cross Sell on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/ft-frequently-bought-together-vs-wiser-product-recommendations" markdown_url: "https://shoplist.co/shopify-apps/compare/ft-frequently-bought-together-vs-wiser-product-recommendations.md" data_as_of: "Nov 5, 2026" --- # Frequently Bought Together FT vs Wiser ‑ Upsell & Cross Sell Shopify app comparison from Shoplist. Store counts as of Nov 5, 2026. ## At a glance - Wiser is detected on 1.3× as many Shopify stores as Frequently Bought Together FT: 785 vs 597 as of Nov 5, 2026. - On the Shopify App Store: Frequently Bought Together FT 4.6 from 367 reviews and Wiser 4.9 from 566 reviews. - Frequently Bought Together FT lists 45 features Wiser’s listing doesn’t mention, including Analytics, Automations, Banners. ## Adoption | Measure | Frequently Bought Together FT | Wiser | Ahead | | --- | --- | --- | --- | | Detected stores | 597 — as of Nov 5, 2026 | 785 — as of Nov 5, 2026 | Wiser | | Net store change, 28 days | −7 — estimated | −10 — estimated | | | Stores added, 28 days | 9 — new and returning | 26 — new and returning | Wiser | | Big-brand share | 10% — of stores of known size | 16% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, India, United Kingdom | United States, United Kingdom, Australia | | ## Reviews | Measure | Frequently Bought Together FT | Wiser | Ahead | | --- | --- | --- | --- | | App Store rating | 4.6 ★ | 4.9 ★ | Wiser | | App Store reviews | 367 | 566 | Wiser | | New reviews, 28 days | 0 | 5 | Wiser | | Reviewers a year or more in | 8% | 12% | Wiser | ## Pricing | Measure | Frequently Bought Together FT | Wiser | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $9/month | | | Longest free trial | Not listed | 14 days | | | Plans listed | Not published | 4 | | ## Listing | Measure | Frequently Bought Together FT | Wiser | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#83 — in Discounts | \#108 — in Upsell and cross-sell | | | Shopify App Charts | Not on this week’s charts | \#14 on Featured by Shopify in Upsell and cross-sell | | | Built for Shopify | Yes | No | | | Launched | Apr 21, 2023 | Apr 12, 2017 | | | Languages | 1 — English | 5 — English, German, Japanese | | | Developer | Fether | Expert Village Media Technologies | | ## Listed features - 101 distinct features are listed across these App Store listings; 27 are listed by both. - Frequently Bought Together FT lists 78 of them (77%). Listed only by Frequently Bought Together FT: Analytics, Automations, Banners, BOGO, Bulk discounts, Bulk editing, Campaigns, Cart discounts, Checkout discounts, Countdown timers, Coupons, Cross-sell discounts, Currency conversion, Custom code, Custom discounts, Custom fonts, Discount codes, Discount stacking, Editor tool, Filtering, Fixed pricing, Free shipping, Geolocation, Gifts, Import and export, Limited time offers, Localization, Percentage discounts, Pop-ups, Product bundles, Quantity breaks, Reporting, Rewards, Segmentation, Shipping rates, Subscriptions, Tagging, Targeting, Templates, Tiered pricing, Tracking, Triggers and rules, Upsell discounts, Volume discounts, Wholesale pricing. - Wiser lists 50 of them (50%). Listed only by Wiser: A/B testing, AI recommendations, Bundles, Cart drawer, Cart upsell, Checkout upsell, Click-through rates, Conversion rates, Custom CSS, Custom HTML, Custom rules, Frequently bought together, Funnel performance, Multi-currency, Multi-language, Pop-ups, Product add-ons, Product page upsell, Product recommendations, Progress bar, Recommendation performance, Sticky cart, Thank you page upsell. ### Coverage by App Store category | Category | Frequently Bought Together FT | Wiser | | --- | --- | --- | | Discounts | 45/45 | 0/45 | | Discounts › Discount types | 25/25 | 0/25 | | Discounts › Managing discounts | 20/20 | 0/20 | | Product bundles | 33/33 | 27/33 | | Product bundles › Bundle types | 18/18 | 18/18 | | Product bundles › Pricing you can set | 15/15 | 9/15 | | Upsell and cross-sell | 0/23 | 23/23 | | Upsell and cross-sell › Analytics | 0/5 | 5/5 | | Upsell and cross-sell › Customization | 0/13 | 13/13 | | Upsell and cross-sell › Offers and recommendations | 0/5 | 5/5 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout, EComposer, PageFly. - Only Frequently Bought Together FT lists: Customer accounts, Shopify Flow, OpenAI, GemPages. - Only Wiser lists: Reconvert, judgeme, Yotpo, Klaviyo. ## Pricing plans ### Frequently Bought Together FT Free ### Wiser | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | For stores with 0 to 50 monthly orders | | Basic | $9/month | 14-day free trial | For stores with 51 to 100 monthly store orders | | Growth | $19/month | 14-day free trial | For stores with 101 to 300 monthly store orders. | | Premium | $49/month | 14-day free trial | For stores with 301 to 500 monthly store orders. | ## Frequently asked questions ### Which is more popular, Frequently Bought Together FT or Wiser? Wiser is detected on 1.3× as many Shopify stores as Frequently Bought Together FT: 785 vs 597 as of Nov 5, 2026. ### Which has better reviews, Frequently Bought Together FT or Wiser? On the Shopify App Store: Frequently Bought Together FT 4.6 from 367 reviews and Wiser 4.9 from 566 reviews. ### What features does each app list that the other doesn’t? Frequently Bought Together FT lists 45 the others don’t mention, such as Analytics, Automations, Banners, BOGO. Wiser lists 23 the others don’t mention, such as A/B testing, AI recommendations, Bundles, Cart drawer. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between Frequently Bought Together FT and Wiser? 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled. ## Links - [Frequently Bought Together FT vs Wiser ‑ Upsell & Cross Sell on Shoplist](https://shoplist.co/shopify-apps/compare/ft-frequently-bought-together-vs-wiser-product-recommendations) - [Frequently Bought Together FT on Shoplist](https://shoplist.co/shopify-apps/ft-frequently-bought-together) ([Markdown](https://shoplist.co/shopify-apps/ft-frequently-bought-together.md)) - [Wiser ‑ Upsell & Cross Sell on Shoplist](https://shoplist.co/shopify-apps/wiser-product-recommendations) ([Markdown](https://shoplist.co/shopify-apps/wiser-product-recommendations.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Frequently Bought Together FT and Wiser are as of Nov 5, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).