--- title: "Fish Wishlist vs Ultimate Wishlist: Shopify app comparison" description: "Compare Fish Wishlist and Ultimate Wishlist on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/fish-wishlist-vs-ultimate-wishlist" markdown_url: "https://shoplist.co/shopify-apps/compare/fish-wishlist-vs-ultimate-wishlist.md" data_as_of: "Nov 8, 2026" --- # Fish Wishlist vs Ultimate Wishlist Shopify app comparison from Shoplist. Store counts as of Nov 8, 2026. ## At a glance - Ultimate Wishlist is detected on 3× as many Shopify stores as Fish Wishlist: 306 vs 101 as of Nov 8, 2026. - On the Shopify App Store: Fish Wishlist 5.0 from 20 reviews and Ultimate Wishlist 4.9 from 26 reviews. - Both list a free plan. Paid plans start at $12/month for Fish Wishlist and $4.99/month for Ultimate Wishlist. - Fish Wishlist lists 11 features Ultimate Wishlist’s listing doesn’t mention, including Convert quote to order, Email notifications, Import and export. ## Adoption | Measure | Fish Wishlist | Ultimate Wishlist | Ahead | | --- | --- | --- | --- | | Detected stores | 101 — as of Nov 8, 2026 | 306 — as of Nov 8, 2026 | Ultimate Wishlist | | Net store change, 28 days | \+5 — estimated | −4 — estimated | | | Stores added, 28 days | 5 — new and returning | Not enough data | | | Big-brand share | Not enough data | 12% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | Australia, New Zealand, United States | United States, United Kingdom, India | | ## Reviews | Measure | Fish Wishlist | Ultimate Wishlist | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.9 ★ | Fish Wishlist | | App Store reviews | 20 | 26 | Ultimate Wishlist | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | Fish Wishlist | Ultimate Wishlist | Ahead | | --- | --- | --- | --- | | Free plan | Yes | Yes | | | Lowest paid monthly plan | $12/month | $4.99/month | Ultimate Wishlist | | Longest free trial | Not listed | Not listed | | | Plans listed | 4 | 4 | | ## Listing | Measure | Fish Wishlist | Ultimate Wishlist | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#16 — in Wishlists | \#59 — in Wishlists | Fish Wishlist | | Shopify App Charts | \#23 in Wishlists | \#16 in Wishlists | | | Built for Shopify | Yes | No | | | Launched | Oct 11, 2024 | Sep 2, 2020 | | | Languages | 10 — English, Japanese, Chinese \(Simplified\) | 1 — English | | | Developer | Native App Co | ZedApps | | ## Listed features - 27 distinct features are listed across these App Store listings; 4 are listed by both. - Fish Wishlist lists 16 of them (59%). Listed only by Fish Wishlist: Convert quote to order, Email notifications, Import and export, Multi-currency, Multi-language, Multiple lists, Online registry, Quote form, Quote updates, Request a quote, Stock alerts. - Ultimate Wishlist lists 15 of them (56%). Listed only by Ultimate Wishlist: Conversion analytics, Custom branding, Custom icons, Custom layouts, Email sharing, Email templates, Favorites, In-store registry, Public wishlist, Share links, Social sharing. ### Coverage by App Store category | Category | Fish Wishlist | Ultimate Wishlist | | --- | --- | --- | | Pricing quotes | 7/7 | 0/7 | | Pricing quotes › Customization | 2/2 | 0/2 | | Pricing quotes › Notifications | 2/2 | 0/2 | | Pricing quotes › Pricing rules | 3/3 | 0/3 | | Wishlists | 9/20 | 15/20 | | Wishlists › Customization | 2/6 | 4/6 | | Wishlists › List management | 4/8 | 6/8 | | Wishlists › List types | 3/6 | 5/6 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only Fish Wishlist lists: Checkout, Customer accounts, Shopify Flow, Flow, Checkout Extensibility, Klaviyo, GA4, Meta, Draft Orders. - Ultimate Wishlist lists no integrations. ## Pricing plans ### Fish Wishlist | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free | Not listed | None listed | | Grow | $12/month | Not listed | None listed | | Lightning | $40/month | Not listed | None listed | | Trade | $90/month | Not listed | None listed | ### Ultimate Wishlist | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free plan | Free | Not listed | None listed | | Basic | $4.99/month | Not listed | None listed | | Pro | $9.99/month | Not listed | None listed | | Premium | $14.99/month | Not listed | None listed | ## Frequently asked questions ### Which is more popular, Fish Wishlist or Ultimate Wishlist? Ultimate Wishlist is detected on 3× as many Shopify stores as Fish Wishlist: 306 vs 101 as of Nov 8, 2026. ### Is Fish Wishlist or Ultimate Wishlist cheaper? Both list a free plan. Paid plans start at $12/month for Fish Wishlist and $4.99/month for Ultimate Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, Fish Wishlist or Ultimate Wishlist? On the Shopify App Store: Fish Wishlist 5.0 from 20 reviews and Ultimate Wishlist 4.9 from 26 reviews. ### What features does each app list that the other doesn’t? Fish Wishlist lists 11 the others don’t mention, such as Convert quote to order, Email notifications, Import and export, Multi-currency. Ultimate Wishlist lists 11 the others don’t mention, such as Conversion analytics, Custom branding, Custom icons, Custom layouts. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled. ## Links - [Fish Wishlist vs Ultimate Wishlist on Shoplist](https://shoplist.co/shopify-apps/compare/fish-wishlist-vs-ultimate-wishlist) - [Fish Wishlist on Shoplist](https://shoplist.co/shopify-apps/fish-wishlist) ([Markdown](https://shoplist.co/shopify-apps/fish-wishlist.md)) - [Ultimate Wishlist on Shoplist](https://shoplist.co/shopify-apps/ultimate-wishlist) ([Markdown](https://shoplist.co/shopify-apps/ultimate-wishlist.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Fish Wishlist and Ultimate Wishlist are as of Nov 8, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).