---
title: "IP Facebook Pixel TikTok Pixel vs Upstack Data ‑ Tracking Pixel: Shopify app comparison"
description: "Compare IP Facebook Pixel TikTok Pixel and Upstack Data ‑ Tracking Pixel on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/facebook-pixel-tiktok-pixel-vs-upstack-conversion-tracking"
markdown_url: "https://shoplist.co/shopify-apps/compare/facebook-pixel-tiktok-pixel-vs-upstack-conversion-tracking.md"
data_as_of: "Nov 10, 2026"
---

# IP Facebook Pixel TikTok Pixel vs Upstack Data ‑ Tracking Pixel

Shopify app comparison from Shoplist. Store counts as of Nov 10, 2026.

## At a glance

- IP Facebook Pixel TikTok Pixel is detected on 2.6× as many Shopify stores as Upstack Data: 912 vs 349 as of Nov 10, 2026.
- On the Shopify App Store: IP Facebook Pixel TikTok Pixel 4.9 from 256 reviews and Upstack Data 4.7 from 37 reviews.
- Paid plans start at $6.99/month for IP Facebook Pixel TikTok Pixel and $99/month for Upstack Data.
- IP Facebook Pixel TikTok Pixel lists 7 features Upstack Data’s listing doesn’t mention, including Behavior, Engagement metrics, GDPR compliance.

## Adoption

| Measure | IP Facebook Pixel TikTok Pixel | Upstack Data | Ahead |
| --- | --- | --- | --- |
| Detected stores | 912 — as of Nov 10, 2026 | 349 — as of Nov 10, 2026 | IP Facebook Pixel TikTok Pixel |
| Net store change, 28 days | −2 — estimated | \+10 — estimated |  |
| Stores added, 28 days | 12 — new and returning | 20 — new and returning | Upstack Data |
| Big-brand share | 15% — of stores of known size | 37% — of stores of known size |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |  |
| Top store countries | United States, United Kingdom, Hong Kong | United States, United Kingdom, Netherlands |  |

## Reviews

| Measure | IP Facebook Pixel TikTok Pixel | Upstack Data | Ahead |
| --- | --- | --- | --- |
| App Store rating | 4.9 ★ | 4.7 ★ | IP Facebook Pixel TikTok Pixel |
| App Store reviews | 256 | 37 | IP Facebook Pixel TikTok Pixel |
| New reviews, 28 days | 2 | 1 | IP Facebook Pixel TikTok Pixel |
| Reviewers a year or more in | 7% | Not enough data |  |

## Pricing

| Measure | IP Facebook Pixel TikTok Pixel | Upstack Data | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | $6.99/month | $99/month | IP Facebook Pixel TikTok Pixel |
| Longest free trial | 7 days | 21 days |  |
| Plans listed | 4 | 3 |  |

## Listing

| Measure | IP Facebook Pixel TikTok Pixel | Upstack Data | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#13 — in Ads | \#56 — in Analytics |  |
| Shopify App Charts | \#22 in Analytics | \#3 on Pricing moves in Analytics |  |
| Built for Shopify | Yes | No |  |
| Launched | Apr 12, 2023 | Jan 10, 2023 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | infinitecommerce.io | Upstack Data |  |

## Listed features

- 29 distinct features are listed across these App Store listings; 15 are listed by both.
- IP Facebook Pixel TikTok Pixel lists 22 of them (76%). Listed only by IP Facebook Pixel TikTok Pixel: Behavior, Engagement metrics, GDPR compliance, Page views, ROAS, Social media, Website.
- Upstack Data lists 22 of them (76%). Listed only by Upstack Data: Audience segments, Dashboards, Historical analysis, Location-based, Lookalike audiences, Marketing attribution, Segmentation.

### Coverage by App Store category

| Category | IP Facebook Pixel TikTok Pixel | Upstack Data |
| --- | --- | --- |
| Ads | 11/15 | 11/15 |
| Ads › Campaign management | 3/3 | 1/3 |
| Ads › Performance analytics | 4/5 | 4/5 |
| Ads › Targeting | 4/7 | 6/7 |
| Analytics | 11/14 | 11/14 |
| Analytics › Customer behavior | 5/6 | 5/6 |
| Analytics › Marketing and sales | 4/5 | 4/5 |
| Analytics › Visuals and reports | 2/3 | 2/3 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Facebook Pixel, Tiktok Pixel, Server Side Tracking.
- Only IP Facebook Pixel TikTok Pixel lists: Checkout, Snapchat Pixel, Pinterest Pixel, Twitter Pixel.
- Only Upstack Data lists: Facebook Conversion API, Multiple Google Pixel, Multiple Pixels.

## Pricing plans

### IP Facebook Pixel TikTok Pixel

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free to Install | Free to install | Not listed | . |
| Basic | $6.99/month | 7-day free trial | None listed |
| Standard | $9.99/month | 7-day free trial | None listed |
| Premium | $19.99/month | 7-day free trial | None listed |

### Upstack Data

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Attribution | $99/month | 21-day free trial | $0.10 per extra order over 1,000 |
| Signal | $149/month | 21-day free trial | $0.10 per extra order over 1,000 |
| Attribution \+ Sign | $199/month | 21-day free trial | $0.10 per extra order over 1,000 |

## Frequently asked questions

### Which is more popular, IP Facebook Pixel TikTok Pixel or Upstack Data?

IP Facebook Pixel TikTok Pixel is detected on 2.6× as many Shopify stores as Upstack Data: 912 vs 349 as of Nov 10, 2026.

### Is IP Facebook Pixel TikTok Pixel or Upstack Data cheaper?

Paid plans start at $6.99/month for IP Facebook Pixel TikTok Pixel and $99/month for Upstack Data. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, IP Facebook Pixel TikTok Pixel or Upstack Data?

On the Shopify App Store: IP Facebook Pixel TikTok Pixel 4.9 from 256 reviews and Upstack Data 4.7 from 37 reviews.

### What features does each app list that the other doesn’t?

IP Facebook Pixel TikTok Pixel lists 7 the others don’t mention, such as Behavior, Engagement metrics, GDPR compliance, Page views. Upstack Data lists 7 the others don’t mention, such as Audience segments, Dashboards, Historical analysis, Location-based. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.

## Links

- [IP Facebook Pixel TikTok Pixel vs Upstack Data ‑ Tracking Pixel on Shoplist](https://shoplist.co/shopify-apps/compare/facebook-pixel-tiktok-pixel-vs-upstack-conversion-tracking)
- [IP Facebook Pixel TikTok Pixel on Shoplist](https://shoplist.co/shopify-apps/facebook-pixel-tiktok-pixel) ([Markdown](https://shoplist.co/shopify-apps/facebook-pixel-tiktok-pixel.md))
- [Upstack Data ‑ Tracking Pixel on Shoplist](https://shoplist.co/shopify-apps/upstack-conversion-tracking) ([Markdown](https://shoplist.co/shopify-apps/upstack-conversion-tracking.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for IP Facebook Pixel TikTok Pixel and Upstack Data are as of Nov 10, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).