--- title: "CAPI Facebook Pixel Meta API vs eρ ‑ Facebook Pixels & CAPI: Shopify app comparison" description: "Compare CAPI Facebook Pixel Meta API and eρ ‑ Facebook Pixels & CAPI on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/facebook-pixel-conversion-api-2-vs-meta-pixels-conversion-api" markdown_url: "https://shoplist.co/shopify-apps/compare/facebook-pixel-conversion-api-2-vs-meta-pixels-conversion-api.md" data_as_of: "Nov 8, 2026" --- # CAPI Facebook Pixel Meta API vs eρ ‑ Facebook Pixels & CAPI Shopify app comparison from Shoplist. Store counts as of Nov 8, 2026. ## At a glance - CAPI Facebook Pixel Meta API is detected on 3.8× as many Shopify stores as eρ: 1,831 vs 477 as of Nov 8, 2026. - On the Shopify App Store: CAPI Facebook Pixel Meta API 2.4 from 32 reviews and eρ 4.7 from 29 reviews. - Paid plans start at $27/month for CAPI Facebook Pixel Meta API and $9.99/month for eρ. - CAPI Facebook Pixel Meta API lists 8 features eρ’s listing doesn’t mention, including Ad spend, AI targeting, Click-through rates. ## Adoption | Measure | CAPI Facebook Pixel Meta API | eρ | Ahead | | --- | --- | --- | --- | | Detected stores | 1,831 — as of Nov 8, 2026 | 477 — as of Nov 8, 2026 | CAPI Facebook Pixel Meta API | | Net store change, 28 days | \+1 — estimated | \+2 — estimated | | | Stores added, 28 days | 1 — new and returning | 7 — new and returning | eρ | | Big-brand share | 12% — of stores of known size | 7% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Australia, United Kingdom | United States, India, United Kingdom | | ## Reviews | Measure | CAPI Facebook Pixel Meta API | eρ | Ahead | | --- | --- | --- | --- | | App Store rating | 2.4 ★ | 4.7 ★ | eρ | | App Store reviews | 32 | 29 | CAPI Facebook Pixel Meta API | | New reviews, 28 days | 0 | 0 | eρ | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | CAPI Facebook Pixel Meta API | eρ | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $27/month | $9.99/month | eρ | | Longest free trial | Not listed | 7 days | | | Plans listed | 4 | 1 | | ## Listing | Measure | CAPI Facebook Pixel Meta API | eρ | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#151 — in Ads | \#46 — in Ads | eρ | | Shopify App Charts | \#14 in Ads | Not on this week’s charts | | | Built for Shopify | No | Yes | | | Launched | Jun 22, 2022 | Oct 3, 2023 | | | Languages | 1 — English | 1 — English | | | Developer | AdTrace | Easy Ads | | ## Listed features - 20 distinct features are listed across these App Store listings; 5 are listed by both. - CAPI Facebook Pixel Meta API lists 13 of them (65%). Listed only by CAPI Facebook Pixel Meta API: Ad spend, AI targeting, Click-through rates, Cost per acquisition, Dashboards, Impression counts, ROI analysis, UTM attribution. - eρ lists 12 of them (60%). Listed only by eρ: Custom audiences, Location-based, Lookalike audiences, Platform, Retargeting, Social media, Website. ### Coverage by App Store category | Category | CAPI Facebook Pixel Meta API | eρ | | --- | --- | --- | | Ads | 13/20 | 12/20 | | Ads › Campaign management | 1/3 | 3/3 | | Ads › Performance analytics | 10/10 | 3/10 | | Ads › Targeting | 2/7 | 6/7 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout, Facebook Ads, Facebook API, Facebook, Meta, Meta Ads, Instagram Ads. - CAPI Facebook Pixel Meta API lists no platform the others don’t. - Only eρ lists: Conversions API. ## Pricing plans ### CAPI Facebook Pixel Meta API | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Zero Orders \(FREE\) | Free to install | Not listed | FREE FOR STORES WITH 0 ORDERS | | Tier 1 | $27/month | Not listed | Between 1 - 24 orders tracked | | Tier 2 | $47/month | Not listed | Between 25 - 49 orders tracked | | Tier 3 | $87/month | Not listed | Between 50 - 99 orders tracked | ### eρ | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Premium Plan | $9.99/month | 7-day free trial | None listed | ## Frequently asked questions ### Which is more popular, CAPI Facebook Pixel Meta API or eρ? CAPI Facebook Pixel Meta API is detected on 3.8× as many Shopify stores as eρ: 1,831 vs 477 as of Nov 8, 2026. ### Is CAPI Facebook Pixel Meta API or eρ cheaper? Paid plans start at $27/month for CAPI Facebook Pixel Meta API and $9.99/month for eρ. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, CAPI Facebook Pixel Meta API or eρ? On the Shopify App Store: CAPI Facebook Pixel Meta API 2.4 from 32 reviews and eρ 4.7 from 29 reviews. ### What features does each app list that the other doesn’t? CAPI Facebook Pixel Meta API lists 8 the others don’t mention, such as Ad spend, AI targeting, Click-through rates, Cost per acquisition. eρ lists 7 the others don’t mention, such as Custom audiences, Location-based, Lookalike audiences, Platform. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled. ## Links - [CAPI Facebook Pixel Meta API vs eρ ‑ Facebook Pixels & CAPI on Shoplist](https://shoplist.co/shopify-apps/compare/facebook-pixel-conversion-api-2-vs-meta-pixels-conversion-api) - [CAPI Facebook Pixel Meta API on Shoplist](https://shoplist.co/shopify-apps/facebook-pixel-conversion-api-2) ([Markdown](https://shoplist.co/shopify-apps/facebook-pixel-conversion-api-2.md)) - [eρ ‑ Facebook Pixels & CAPI on Shoplist](https://shoplist.co/shopify-apps/meta-pixels-conversion-api) ([Markdown](https://shoplist.co/shopify-apps/meta-pixels-conversion-api.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for CAPI Facebook Pixel Meta API and eρ are as of Nov 8, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).