--- title: "CAPI Facebook Pixel Meta API vs Lexus‑Facebook Pixels: Shopify app comparison" description: "Compare CAPI Facebook Pixel Meta API and Lexus‑Facebook Pixels on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/facebook-pixel-conversion-api-2-vs-lexus-multi-facebook-pixels" markdown_url: "https://shoplist.co/shopify-apps/compare/facebook-pixel-conversion-api-2-vs-lexus-multi-facebook-pixels.md" data_as_of: "Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels" --- # CAPI Facebook Pixel Meta API vs Lexus‑Facebook Pixels Shopify app comparison from Shoplist. Store counts as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels. ## At a glance - CAPI Facebook Pixel Meta API is detected on 20× as many Shopify stores as Lexus‑Facebook Pixels: 2,027 vs 100 as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels. - On the Shopify App Store: CAPI Facebook Pixel Meta API 2.2 from 35 reviews and Lexus‑Facebook Pixels 5.0 from 8 reviews. - Lexus‑Facebook Pixels lists 8 features CAPI Facebook Pixel Meta API’s listing doesn’t mention, including AI optimization, Behavior, Demographic. ## Adoption | Measure | CAPI Facebook Pixel Meta API | Lexus‑Facebook Pixels | Ahead | | --- | --- | --- | --- | | Detected stores | 2,027 — as of Nov 12, 2026 | 100 — as of Nov 13, 2026 | CAPI Facebook Pixel Meta API | | Net store change, 28 days | \+3 — estimated | 0 — estimated | | | Stores added, 28 days | 3 — new and returning | Not enough data | | | Big-brand share | 12% — of stores of known size | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Electronics | | | Top store countries | United States, Australia, United Kingdom | United States, Hong Kong, India | | ## Reviews | Measure | CAPI Facebook Pixel Meta API | Lexus‑Facebook Pixels | Ahead | | --- | --- | --- | --- | | App Store rating | 2.2 ★ | 5.0 ★ | Lexus‑Facebook Pixels | | App Store reviews | 35 | 8 | CAPI Facebook Pixel Meta API | | New reviews, 28 days | 2 | 0 | CAPI Facebook Pixel Meta API | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | CAPI Facebook Pixel Meta API | Lexus‑Facebook Pixels | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $27/month | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 4 | Not published | | ## Listing | Measure | CAPI Facebook Pixel Meta API | Lexus‑Facebook Pixels | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#153 — in Ads | \#121 — in Ads | Lexus‑Facebook Pixels | | Shopify App Charts | \#13 in Ads | \#10 on Pricing moves in Ads | | | Built for Shopify | No | No | | | Launched | Jun 22, 2022 | Feb 15, 2024 | | | Languages | 1 — English | 1 — English | | | Developer | AdTrace | Lexus-Pixels | | ## Listed features - 21 distinct features are listed across these App Store listings; 7 are listed by both. - CAPI Facebook Pixel Meta API lists 13 of them (62%). Listed only by CAPI Facebook Pixel Meta API: AI targeting, Cost per acquisition, Dashboards, Event-based, Impression counts, ROI analysis. - Lexus‑Facebook Pixels lists 15 of them (71%). Listed only by Lexus‑Facebook Pixels: AI optimization, Behavior, Demographic, Device, Keyword, Retargeting, Social media, Website. ### Coverage by App Store category | Category | CAPI Facebook Pixel Meta API | Lexus‑Facebook Pixels | | --- | --- | --- | | Ads | 13/21 | 15/21 | | Ads › Campaign management | 1/4 | 4/4 | | Ads › Performance analytics | 10/10 | 6/10 | | Ads › Targeting | 2/7 | 5/7 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout, Facebook API, Facebook, Meta. - Only CAPI Facebook Pixel Meta API lists: Facebook Ads, Meta Ads, Instagram Ads. - Only Lexus‑Facebook Pixels lists: Conversion API. ## Pricing plans ### CAPI Facebook Pixel Meta API | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Zero Orders \(FREE\) | Free to install | Not listed | FREE FOR STORES WITH 0 ORDERS | | Tier 1 | $27/month | Not listed | Between 1 - 24 orders tracked | | Tier 2 | $47/month | Not listed | Between 25 - 49 orders tracked | | Tier 3 | $87/month | Not listed | Between 50 - 99 orders tracked | ### Lexus‑Facebook Pixels Free ## Frequently asked questions ### Which is more popular, CAPI Facebook Pixel Meta API or Lexus‑Facebook Pixels? CAPI Facebook Pixel Meta API is detected on 20× as many Shopify stores as Lexus‑Facebook Pixels: 2,027 vs 100 as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels. ### Which has better reviews, CAPI Facebook Pixel Meta API or Lexus‑Facebook Pixels? On the Shopify App Store: CAPI Facebook Pixel Meta API 2.2 from 35 reviews and Lexus‑Facebook Pixels 5.0 from 8 reviews. ### What features does each app list that the other doesn’t? CAPI Facebook Pixel Meta API lists 6 the others don’t mention, such as AI targeting, Cost per acquisition, Dashboards, Event-based. Lexus‑Facebook Pixels lists 8 the others don’t mention, such as AI optimization, Behavior, Demographic, Device. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels; estimated figures are labeled. ## Links - [CAPI Facebook Pixel Meta API vs Lexus‑Facebook Pixels on Shoplist](https://shoplist.co/shopify-apps/compare/facebook-pixel-conversion-api-2-vs-lexus-multi-facebook-pixels) - [CAPI Facebook Pixel Meta API on Shoplist](https://shoplist.co/shopify-apps/facebook-pixel-conversion-api-2) ([Markdown](https://shoplist.co/shopify-apps/facebook-pixel-conversion-api-2.md)) - [Lexus‑Facebook Pixels on Shoplist](https://shoplist.co/shopify-apps/lexus-multi-facebook-pixels) ([Markdown](https://shoplist.co/shopify-apps/lexus-multi-facebook-pixels.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for CAPI Facebook Pixel Meta API and Lexus‑Facebook Pixels are as of Nov 12, 2026 for CAPI Facebook Pixel Meta API, Nov 13, 2026 for Lexus‑Facebook Pixels. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).