--- title: "Pixelio Facebook Pixels & API vs ScaleUp: Google Ads Tracking: Shopify app comparison" description: "Compare Pixelio Facebook Pixels & API and ScaleUp: Google Ads Tracking on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/facebook-pixel-api-pixelio-vs-scaleup-google-ads-tracking" markdown_url: "https://shoplist.co/shopify-apps/compare/facebook-pixel-api-pixelio-vs-scaleup-google-ads-tracking.md" data_as_of: "Nov 4, 2026" --- # Pixelio Facebook Pixels & API vs ScaleUp: Google Ads Tracking Shopify app comparison from Shoplist. Store counts as of Nov 4, 2026. ## At a glance - Pixelio Facebook Pixels & API is detected on 2.3× as many Shopify stores as ScaleUp: 230 vs 101 as of Nov 4, 2026. - On the Shopify App Store: Pixelio Facebook Pixels & API 4.9 from 66 reviews and ScaleUp 5.0 from 6 reviews. - Pixelio Facebook Pixels & API lists 33 features ScaleUp’s listing doesn’t mention, including AI insights, Audience segments, Benchmarking. ## Adoption | Measure | Pixelio Facebook Pixels & API | ScaleUp | Ahead | | --- | --- | --- | --- | | Detected stores | 230 — as of Nov 4, 2026 | 101 — as of Nov 4, 2026 | Pixelio Facebook Pixels & API | | Net store change, 28 days | 0 — estimated | \+1 — estimated | | | Stores added, 28 days | Not enough data | 1 — new and returning | | | Big-brand share | Not enough data | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Sporting Goods | | | Top store countries | United States, France, China | United States, Netherlands, United Kingdom | | ## Reviews | Measure | Pixelio Facebook Pixels & API | ScaleUp | Ahead | | --- | --- | --- | --- | | App Store rating | 4.9 ★ | 5.0 ★ | ScaleUp | | App Store reviews | 66 | 6 | Pixelio Facebook Pixels & API | | New reviews, 28 days | 0 | Not enough data | | | Reviewers a year or more in | 4% | Not enough data | | ## Pricing | Measure | Pixelio Facebook Pixels & API | ScaleUp | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $15/month | No monthly plan listed | | | Longest free trial | 7 days | Not listed | | | Plans listed | 2 | Not published | | ## Listing | Measure | Pixelio Facebook Pixels & API | ScaleUp | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#93 — in Analytics | \#43 — in Ads | | | Shopify App Charts | Not on this week’s charts | Not on this week’s charts | | | Built for Shopify | Yes | Yes | | | Launched | Dec 2, 2021 | Feb 21, 2025 | | | Languages | 8 — English, French, Spanish | 1 — English | | | Developer | Rapid Bundle \| Upsells \| Cart Drawer \| Subscriptions | ScaleUp | | ## Listed features - 49 distinct features are listed across these App Store listings; 14 are listed by both. - Pixelio Facebook Pixels & API lists 47 of them (96%). Listed only by Pixelio Facebook Pixels & API: AI insights, Audience segments, Benchmarking, Broken links, Click-through rates, Cohort analysis, Cost per acquisition, Custom dashboards, Custom reports, Data export, Demographic, Device, Forecasting, Funnel analysis, GDPR compliance, Heatmaps, Historical analysis, Lifetime value \(LTV\), Lookalike audiences, Loyalty analysis, Marketing attribution, Multi-store reports, Notifications, Product category, Profit insights, Real-time tracking, Report scheduling, Retargeting, ROAS, ROI analysis, Traffic source, UTM attribution, UTM tracking. - ScaleUp lists 16 of them (33%). Listed only by ScaleUp: Behavior, Website. ### Coverage by App Store category | Category | Pixelio Facebook Pixels & API | ScaleUp | | --- | --- | --- | | Ads | 17/19 | 8/19 | | Ads › Campaign management | 1/2 | 2/2 | | Ads › Performance analytics | 9/9 | 4/9 | | Ads › Targeting | 7/8 | 2/8 | | Analytics | 30/30 | 8/30 | | Analytics › Customer behavior | 8/8 | 3/8 | | Analytics › Marketing and sales | 10/10 | 4/10 | | Analytics › Visuals and reports | 12/12 | 1/12 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Only Pixelio Facebook Pixels & API lists: Facebook, META Conversions API, iOS 14, Cart X, Instagram, Facebook pixel. - Only ScaleUp lists: Google Ads, Google Ads Tracking, Google Pixel, Google Ads Conversion Tracking. ## Pricing plans ### Pixelio Facebook Pixels & API | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free to install | Free to install | Not listed | Free for development stores | | Unlimited Plan | $15/month | 7-day free trial | None listed | ### ScaleUp Free ## Frequently asked questions ### Which is more popular, Pixelio Facebook Pixels & API or ScaleUp? Pixelio Facebook Pixels & API is detected on 2.3× as many Shopify stores as ScaleUp: 230 vs 101 as of Nov 4, 2026. ### Which has better reviews, Pixelio Facebook Pixels & API or ScaleUp? On the Shopify App Store: Pixelio Facebook Pixels & API 4.9 from 66 reviews and ScaleUp 5.0 from 6 reviews. ### What features does each app list that the other doesn’t? Pixelio Facebook Pixels & API lists 33 the others don’t mention, such as AI insights, Audience segments, Benchmarking, Broken links. ScaleUp lists 2 the others don’t mention, such as Behavior, Website. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled. ## Links - [Pixelio Facebook Pixels & API vs ScaleUp: Google Ads Tracking on Shoplist](https://shoplist.co/shopify-apps/compare/facebook-pixel-api-pixelio-vs-scaleup-google-ads-tracking) - [Pixelio Facebook Pixels & API on Shoplist](https://shoplist.co/shopify-apps/facebook-pixel-api-pixelio) ([Markdown](https://shoplist.co/shopify-apps/facebook-pixel-api-pixelio.md)) - [ScaleUp: Google Ads Tracking on Shoplist](https://shoplist.co/shopify-apps/scaleup-google-ads-tracking) ([Markdown](https://shoplist.co/shopify-apps/scaleup-google-ads-tracking.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Pixelio Facebook Pixels & API and ScaleUp are as of Nov 4, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).