--- title: "Facebook & Instagram vs Microsoft Channel: Shopify app comparison" description: "Compare Facebook & Instagram and Microsoft Channel on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/facebook-instagram-vs-microsoft-channel" markdown_url: "https://shoplist.co/shopify-apps/compare/facebook-instagram-vs-microsoft-channel.md" data_as_of: "Nov 1, 2026" --- # Facebook & Instagram vs Microsoft Channel Shopify app comparison from Shoplist. Store counts as of Nov 1, 2026. ## At a glance - Microsoft Channel is detected on 4.3× as many Shopify stores as Facebook & Instagram: 7,535 vs 1,767 as of Nov 1, 2026. - On the Shopify App Store: Facebook & Instagram 3.9 from 12,966 reviews and Microsoft Channel 2.8 from 871 reviews. - Facebook & Instagram lists 31 features Microsoft Channel’s listing doesn’t mention, including A/B testing, AI copywriting, AI images and video. ## Adoption | Measure | Facebook & Instagram | Microsoft Channel | Ahead | | --- | --- | --- | --- | | Detected stores | 1,767 — as of Nov 1, 2026 | 7,535 — as of Nov 1, 2026 | Microsoft Channel | | Net store change, 28 days | −9 — estimated | 0 — estimated | | | Stores added, 28 days | 15 — new and returning | Not enough data | | | Big-brand share | 12% — of stores of known size | 16% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, United Kingdom, Australia | United States, Canada, United Kingdom | | ## Reviews | Measure | Facebook & Instagram | Microsoft Channel | Ahead | | --- | --- | --- | --- | | App Store rating | 3.9 ★ | 2.8 ★ | Facebook & Instagram | | App Store reviews | 12,966 | 871 | Facebook & Instagram | | New reviews, 28 days | 101 | 0 | Facebook & Instagram | | Reviewers a year or more in | 64% | 15% | Facebook & Instagram | ## Pricing | Measure | Facebook & Instagram | Microsoft Channel | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 1 | 1 | | ## Listing | Measure | Facebook & Instagram | Microsoft Channel | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#7 — in Ads | \#24 — in Ads | Facebook & Instagram | | Shopify App Charts | \#12 in Ads | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Oct 4, 2018 | Sep 30, 2019 | | | Languages | 20 — English, Czech, Danish | 1 — English | | | Developer | Meta | Microsoft | | ## Listed features - 40 distinct features are listed across these App Store listings; 8 are listed by both. - Facebook & Instagram lists 39 of them (98%). Listed only by Facebook & Instagram: A/B testing, AI copywriting, AI images and video, AI optimization, AI targeting, Audience segments, Cost per acquisition, Custom audiences, Dashboards, Demographic, Demographic analysis, Device, Engagement metrics, Event-based, Influencers and affiliates, Inventory sync, Lookalike audiences, Offer sync, Order approval, Pixel management, Platform, Product feed, Product selection, Product sync, Retargeting, ROI analysis, Shoppable videos, Social media, Unified dashboard, Video ads, Website. - Microsoft Channel lists 9 of them (23%). Listed only by Microsoft Channel: Impression counts. A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Only Facebook & Instagram lists: Facebook, Instagram. - Microsoft Channel lists no platform the others don’t. ## Pricing plans ### Facebook & Instagram | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | When you run a campaign, you set the budget and the ad spend is billed directly to your Facebook ad account. | ### Microsoft Channel | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account. | ## Frequently asked questions ### Which is more popular, Facebook & Instagram or Microsoft Channel? Microsoft Channel is detected on 4.3× as many Shopify stores as Facebook & Instagram: 7,535 vs 1,767 as of Nov 1, 2026. ### Which has better reviews, Facebook & Instagram or Microsoft Channel? On the Shopify App Store: Facebook & Instagram 3.9 from 12,966 reviews and Microsoft Channel 2.8 from 871 reviews. ### What features does each app list that the other doesn’t? Facebook & Instagram lists 31 the others don’t mention, such as A/B testing, AI copywriting, AI images and video, AI optimization. Microsoft Channel lists 1 the others don’t mention, such as Impression counts. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026; estimated figures are labeled. ## Links - [Facebook & Instagram vs Microsoft Channel on Shoplist](https://shoplist.co/shopify-apps/compare/facebook-instagram-vs-microsoft-channel) - [Facebook & Instagram on Shoplist](https://shoplist.co/shopify-apps/facebook-instagram) ([Markdown](https://shoplist.co/shopify-apps/facebook-instagram.md)) - [Microsoft Channel on Shoplist](https://shoplist.co/shopify-apps/microsoft-channel) ([Markdown](https://shoplist.co/shopify-apps/microsoft-channel.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Facebook & Instagram and Microsoft Channel are as of Nov 1, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).