--- title: "Easify Custom Product Options vs W3 Custom Product Options: Shopify app comparison" description: "Compare Easify Custom Product Options and W3 Custom Product Options on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/easify-product-options-variant-vs-w3-custom-product-options" markdown_url: "https://shoplist.co/shopify-apps/compare/easify-product-options-variant-vs-w3-custom-product-options.md" data_as_of: "Nov 10, 2026" --- # Easify Custom Product Options vs W3 Custom Product Options Shopify app comparison from Shoplist. Store counts as of Nov 10, 2026. ## At a glance - Easify Custom Product Options is detected on 20× as many Shopify stores as W3 Custom Product Options: 15,187 vs 751 as of Nov 10, 2026. - On the Shopify App Store: Easify Custom Product Options 4.9 from 3,236 reviews and W3 Custom Product Options 4.8 from 191 reviews. - Only Easify Custom Product Options lists a free plan. Paid plans start at $9.99/month for Easify Custom Product Options and $8.99/month for W3 Custom Product Options. - Easify Custom Product Options lists 30 features W3 Custom Product Options’s listing doesn’t mention, including Add-ons, Auto-updates, Bulk pricing. ## Adoption | Measure | Easify Custom Product Options | W3 Custom Product Options | Ahead | | --- | --- | --- | --- | | Detected stores | 15,187 — as of Nov 10, 2026 | 751 — as of Nov 10, 2026 | Easify Custom Product Options | | Net store change, 28 days | \+119 — estimated | −7 — estimated | | | Stores added, 28 days | 400 — new and returning | 1 — new and returning | Easify Custom Product Options | | Big-brand share | 7% — of stores of known size | 14% — of stores of known size | | | Top store categories | Apparel & Accessories, Home & Garden, Arts & Entertainment | Apparel & Accessories, Home & Garden, Arts & Entertainment | | | Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Canada | | ## Reviews | Measure | Easify Custom Product Options | W3 Custom Product Options | Ahead | | --- | --- | --- | --- | | App Store rating | 4.9 ★ | 4.8 ★ | Easify Custom Product Options | | App Store reviews | 3,236 | 191 | Easify Custom Product Options | | New reviews, 28 days | 88 | 0 | Easify Custom Product Options | | Reviewers a year or more in | 12% | Not enough data | | ## Pricing | Measure | Easify Custom Product Options | W3 Custom Product Options | Ahead | | --- | --- | --- | --- | | Free plan | Yes | Not listed | | | Lowest paid monthly plan | $9.99/month | $8.99/month | W3 Custom Product Options | | Longest free trial | 14 days | 7 days | | | Plans listed | 4 | 2 | | ## Listing | Measure | Easify Custom Product Options | W3 Custom Product Options | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#1 — in Custom products - Other | \#165 — in Product variants | | | Shopify App Charts | \#50 on the Shoplist 100 | \#23 in Product variants | | | Built for Shopify | Yes | No | | | Launched | Apr 20, 2023 | Dec 21, 2015 | | | Languages | 12 — English, French, German | 1 — English | | | Developer | Easify | W3trends | | ## Listed features - 30 distinct features are listed across these App Store listings; 0 are listed by both. - Easify Custom Product Options lists 30 of them (100%). Listed only by Easify Custom Product Options: Add-ons, Auto-updates, Bulk pricing, Checkboxes, Conditional logic, Conditional pricing, Custom CSS, Custom HTML, Custom pricing, Custom text, Dates, Dimensions, Dropdowns, Dynamic pricing, File upload, Fonts, Gift wrap, Hide out-of-stock, Import and export, Multi-select, Numbers, Premium upcharges, Preview, Radio buttons, Size charts, Swatches, Tiered pricing, Translation, Variant upcharges, Variants display. - W3 Custom Product Options lists 0 of them (0%). ### Coverage by App Store category | Category | Easify Custom Product Options | W3 Custom Product Options | | --- | --- | --- | | Product variants | 30/30 | 0/30 | | Product variants › Customization | 20/20 | 0/20 | | Product variants › Inventory | 2/2 | 0/2 | | Product variants › Pricing | 8/8 | 0/8 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only Easify Custom Product Options lists: Checkout, Easify Inventory Sync, GemPages Landing Page Builder. - W3 Custom Product Options lists no integrations. ## Pricing plans ### Easify Custom Product Options | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free Forever Plan | Free | Not listed | None listed | | Pro Plan | $9.99/month | 14-day free trial | None listed | | Premium Plan | $19.99/month | 14-day free trial | None listed | | Enterprise Plan | $99.99/month | 14-day free trial | None listed | ### W3 Custom Product Options | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Classic Plan | $8.99/month | 7-day free trial | Free theme installation on most themes | | Pro Plan | $18.99/month | 7-day free trial | Free theme installation on most themes | ## Frequently asked questions ### Which is more popular, Easify Custom Product Options or W3 Custom Product Options? Easify Custom Product Options is detected on 20× as many Shopify stores as W3 Custom Product Options: 15,187 vs 751 as of Nov 10, 2026. ### Is Easify Custom Product Options or W3 Custom Product Options cheaper? Only Easify Custom Product Options lists a free plan. Paid plans start at $9.99/month for Easify Custom Product Options and $8.99/month for W3 Custom Product Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, Easify Custom Product Options or W3 Custom Product Options? On the Shopify App Store: Easify Custom Product Options 4.9 from 3,236 reviews and W3 Custom Product Options 4.8 from 191 reviews. ### What features does each app list that the other doesn’t? Easify Custom Product Options lists 30 the others don’t mention, such as Add-ons, Auto-updates, Bulk pricing, Checkboxes. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled. ## Links - [Easify Custom Product Options vs W3 Custom Product Options on Shoplist](https://shoplist.co/shopify-apps/compare/easify-product-options-variant-vs-w3-custom-product-options) - [Easify Custom Product Options on Shoplist](https://shoplist.co/shopify-apps/easify-product-options-variant) ([Markdown](https://shoplist.co/shopify-apps/easify-product-options-variant.md)) - [W3 Custom Product Options on Shoplist](https://shoplist.co/shopify-apps/w3-custom-product-options) ([Markdown](https://shoplist.co/shopify-apps/w3-custom-product-options.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Easify Custom Product Options and W3 Custom Product Options are as of Nov 10, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).