---
title: "Essent Loyalty Program Rewards vs Happy Birthday Email by UW: Shopify app comparison"
description: "Compare Essent Loyalty Program Rewards and Happy Birthday Email by UW on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/e-loyalty-program-rewards-vs-happy-birthday-by-union-works"
markdown_url: "https://shoplist.co/shopify-apps/compare/e-loyalty-program-rewards-vs-happy-birthday-by-union-works.md"
data_as_of: "Nov 7, 2026"
---

# Essent Loyalty Program Rewards vs Happy Birthday Email by UW

Shopify app comparison from Shoplist. Store counts as of Nov 7, 2026.

## At a glance

- Essent Loyalty Program Rewards is detected on 18× as many Shopify stores as Happy Birthday Email by UW: 1,885 vs 103 as of Nov 7, 2026.
- On the Shopify App Store: Essent Loyalty Program Rewards 5.0 from 497 reviews and Happy Birthday Email by UW 5.0 from 145 reviews.
- Only Essent Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Essent Loyalty Program Rewards and $10/month for Happy Birthday Email by UW.
- Happy Birthday Email by UW lists 22 features Essent Loyalty Program Rewards’s listing doesn’t mention, including Analytics, Analytics dashboard, Anniversary.

## Adoption

| Measure | Essent Loyalty Program Rewards | Happy Birthday Email by UW | Ahead |
| --- | --- | --- | --- |
| Detected stores | 1,885 — as of Nov 7, 2026 | 103 — as of Nov 7, 2026 | Essent Loyalty Program Rewards |
| Net store change, 28 days | \+21 — estimated | 0 — estimated |  |
| Stores added, 28 days | 58 — new and returning | Not enough data |  |
| Big-brand share | 7% — of stores of known size | Not enough data |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |  |
| Top store countries | United States, United Kingdom, Australia | United States, United Kingdom, Canada |  |

## Reviews

| Measure | Essent Loyalty Program Rewards | Happy Birthday Email by UW | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | 5.0 ★ |  |
| App Store reviews | 497 | 145 | Essent Loyalty Program Rewards |
| New reviews, 28 days | Not enough data | 0 |  |
| Reviewers a year or more in | 7% | Not enough data |  |

## Pricing

| Measure | Essent Loyalty Program Rewards | Happy Birthday Email by UW | Ahead |
| --- | --- | --- | --- |
| Free plan | Yes | Not listed |  |
| Lowest paid monthly plan | $10/month | $10/month |  |
| Longest free trial | 14 days | 28 days |  |
| Plans listed | 4 | 3 |  |

## Listing

| Measure | Essent Loyalty Program Rewards | Happy Birthday Email by UW | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#16 — in Loyalty and rewards | \#14 — in Giveaways and contests |  |
| Shopify App Charts | \#10 in Loyalty and rewards | \#7 in Giveaways and contests |  |
| Built for Shopify | Yes | No |  |
| Launched | Nov 25, 2024 | Jun 23, 2017 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | Essential Apps | Union Works Apps |  |

## Listed features

- 38 distinct features are listed across these App Store listings; 0 are listed by both.
- Essent Loyalty Program Rewards lists 16 of them (42%). Listed only by Essent Loyalty Program Rewards: Affiliate programs, Custom programs, Custom rewards, Discounts, Exclusive access, Free products, Free shipping, Game programs, Gifts, Membership perks, Memberships, Points, Referrals, Reward programs, Shipping rates, VIP tiers.
- Happy Birthday Email by UW lists 22 of them (58%). Listed only by Happy Birthday Email by UW: Analytics, Analytics dashboard, Anniversary, Birthday, Branding, Checkout analytics, Cohort analysis, Conversion tracking, Custom CSS, Data export, Discount codes, Email templates, Forecasting, Form fields, Funnel analysis, Historical analysis, Landing pages, Loyalty analysis, Multi-language, Post-entry emails, Segmentation, Storefront widget.

### Coverage by App Store category

| Category | Essent Loyalty Program Rewards | Happy Birthday Email by UW |
| --- | --- | --- |
| Analytics | 0/9 | 9/9 |
| Analytics › Customer behavior | 0/3 | 3/3 |
| Analytics › Marketing and sales | 0/2 | 2/2 |
| Analytics › Visuals and reports | 0/4 | 4/4 |
| Giveaways and contests | 0/13 | 13/13 |
| Giveaways and contests › Campaign types | 0/2 | 2/2 |
| Giveaways and contests › Customization | 0/9 | 9/9 |
| Giveaways and contests › Submission management | 0/2 | 2/2 |
| Loyalty and rewards | 16/16 | 0/16 |
| Loyalty and rewards › Program types | 7/7 | 0/7 |
| Loyalty and rewards › Rewards you can offer | 9/9 | 0/9 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Klaviyo: Email Marketing & SMS, Omnisend Email Marketing & SMS.
- Essent Loyalty Program Rewards lists no platform the others don’t.
- Only Happy Birthday Email by UW lists: Shopify POS, Checkout, Customer accounts, Shopify Flow, Mailchimp, SMSBump, recharge, Privy.

## Pricing plans

### Essent Loyalty Program Rewards

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free | Not listed | None listed |
| Starter | $10/month | 14-day free trial | Up to 500 loyalty influenced orders​ – repeat sales & referrals, not all store orders\! |
| Essential | $24/month | 14-day free trial | Up to 1,500 loyalty influenced orders​ – repeat sales & referrals, not all store orders\! |
| Growth | $79/month | 14-day free trial | Up to 5,000 loyalty influenced orders​ – repeat sales & referrals, not all store orders\! |

### Happy Birthday Email by UW

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Base | $10/month | 28-day free trial | None listed |
| Growth | $20/month | 28-day free trial | None listed |
| Unlimited | $40/month | 28-day free trial | None listed |

## Frequently asked questions

### Which is more popular, Essent Loyalty Program Rewards or Happy Birthday Email by UW?

Essent Loyalty Program Rewards is detected on 18× as many Shopify stores as Happy Birthday Email by UW: 1,885 vs 103 as of Nov 7, 2026.

### Is Essent Loyalty Program Rewards or Happy Birthday Email by UW cheaper?

Only Essent Loyalty Program Rewards lists a free plan. Paid plans start at $10/month for Essent Loyalty Program Rewards and $10/month for Happy Birthday Email by UW. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, Essent Loyalty Program Rewards or Happy Birthday Email by UW?

On the Shopify App Store: Essent Loyalty Program Rewards 5.0 from 497 reviews and Happy Birthday Email by UW 5.0 from 145 reviews.

### What features does each app list that the other doesn’t?

Essent Loyalty Program Rewards lists 16 the others don’t mention, such as Affiliate programs, Custom programs, Custom rewards, Discounts. Happy Birthday Email by UW lists 22 the others don’t mention, such as Analytics, Analytics dashboard, Anniversary, Birthday. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026; estimated figures are labeled.

## Links

- [Essent Loyalty Program Rewards vs Happy Birthday Email by UW on Shoplist](https://shoplist.co/shopify-apps/compare/e-loyalty-program-rewards-vs-happy-birthday-by-union-works)
- [Essent Loyalty Program Rewards on Shoplist](https://shoplist.co/shopify-apps/e-loyalty-program-rewards) ([Markdown](https://shoplist.co/shopify-apps/e-loyalty-program-rewards.md))
- [Happy Birthday Email by UW on Shoplist](https://shoplist.co/shopify-apps/happy-birthday-by-union-works) ([Markdown](https://shoplist.co/shopify-apps/happy-birthday-by-union-works.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Essent Loyalty Program Rewards and Happy Birthday Email by UW are as of Nov 7, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).