--- title: "Dynamic Yield by Mastercard vs Personizely: A/B Testing: Shopify app comparison" description: "Compare Dynamic Yield by Mastercard and Personizely: A/B Testing on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/dynamic-yield-by-mastercard-vs-personizely-cro-a-b-testing" markdown_url: "https://shoplist.co/shopify-apps/compare/dynamic-yield-by-mastercard-vs-personizely-cro-a-b-testing.md" data_as_of: "Nov 11, 2026" --- # Dynamic Yield by Mastercard vs Personizely: A/B Testing Shopify app comparison from Shoplist. Store counts as of Nov 11, 2026. ## At a glance - Personizely is detected on 5.7× as many Shopify stores as Dynamic Yield by Mastercard: 575 vs 101 as of Nov 11, 2026. - On the Shopify App Store: Dynamic Yield by Mastercard 5.0 from 2 reviews and Personizely 5.0 from 94 reviews. - Personizely lists 52 features Dynamic Yield by Mastercard’s listing doesn’t mention, including A/B testing, Age verification, AI recommendations. ## Adoption | Measure | Dynamic Yield by Mastercard | Personizely | Ahead | | --- | --- | --- | --- | | Detected stores | 101 — as of Nov 11, 2026 | 575 — as of Nov 11, 2026 | Personizely | | Net store change, 28 days | 0 — estimated | −3 — estimated | | | Stores added, 28 days | 1 — new and returning | 8 — new and returning | Personizely | | Big-brand share | Not enough data | 16% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | | | Top store countries | United States, Germany, United Kingdom | United States, Germany, United Kingdom | | ## Reviews | Measure | Dynamic Yield by Mastercard | Personizely | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 5.0 ★ | | | App Store reviews | 2 | 94 | Personizely | | New reviews, 28 days | 0 | 0 | | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | Dynamic Yield by Mastercard | Personizely | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $39/month | | | Longest free trial | Not listed | 14 days | | | Plans listed | 1 | 2 | | ## Listing | Measure | Dynamic Yield by Mastercard | Personizely | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#358 — in Upsell and cross-sell | \#44 — in Pricing optimization | | | Shopify App Charts | Not on this week’s charts | \#4 in Pricing optimization | | | Built for Shopify | No | No | | | Launched | Mar 31, 2023 | Sep 26, 2018 | | | Languages | 1 — English | 1 — English | | | Developer | Dynamic Yield by Mastercard | Personizely | | ## Listed features - 53 distinct features are listed across these App Store listings; 0 are listed by both. - Dynamic Yield by Mastercard lists 0 of them (0%). - Personizely lists 53 of them (100%). Listed only by Personizely: A/B testing, Age verification, AI recommendations, Analytics, Announcement bar, Announcements, APIs and webhooks, Automations, Banners, Bundles, Campaigns, Cart upsell, Consent pop-ups, Conversion rates, Countdown timers, Custom code, Custom fonts, Custom pop-ups, Discounts, Drag-and-drop editor, Editor tool, Email capture list, Email pop-ups, Exit intent, Forms, Free gifts, Free shipping, Frequently bought together, Funnel performance, Geolocation, Localization, Newsletters, One-click add-ons, Optimization suggestions, Pop-ups, Product page upsell, Product recommendations, Progress bar, Recommendation performance, Reporting, Segmentation, SMS capture list, SMS pop-ups, Subscription upgrade, Surveys, Targeting, Templates, Tiered discounts, Tracking, Triggers and rules, Volume discounts, Warning pop-ups. ### Coverage by App Store category | Category | Dynamic Yield by Mastercard | Personizely | | --- | --- | --- | | Pop-ups | 0/32 | 32/32 | | Pop-ups › Managing pop-ups | 0/18 | 18/18 | | Pop-ups › Pop-up types | 0/14 | 14/14 | | Upsell and cross-sell | 0/21 | 21/21 | | Upsell and cross-sell › Analytics | 0/5 | 5/5 | | Upsell and cross-sell › Customization | 0/7 | 7/7 | | Upsell and cross-sell › Offers and recommendations | 0/9 | 9/9 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Only Dynamic Yield by Mastercard lists: Google Analytics, Emarsys, Tealium, Smartling, Any email platform. - Only Personizely lists: Omnisend, Klaviyo, Yotpo, Attentive, Postscript, HubSpot. ## Pricing plans ### Dynamic Yield by Mastercard | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | A Dynamic Yield account is required and is not free of charge. Contact Dynamic Yield for details. | ### Personizely | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Essential | $39/month | 14-day free trial | Based on site-wide monthly unique visitors. | | Premium | $59/month | 14-day free trial | Based on site-wide monthly unique visitors. | ## Frequently asked questions ### Which is more popular, Dynamic Yield by Mastercard or Personizely? Personizely is detected on 5.7× as many Shopify stores as Dynamic Yield by Mastercard: 575 vs 101 as of Nov 11, 2026. ### Which has better reviews, Dynamic Yield by Mastercard or Personizely? On the Shopify App Store: Dynamic Yield by Mastercard 5.0 from 2 reviews and Personizely 5.0 from 94 reviews. ### What features does each app list that the other doesn’t? Personizely lists 52 the others don’t mention, such as A/B testing, Age verification, AI recommendations, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled. ## Links - [Dynamic Yield by Mastercard vs Personizely: A/B Testing on Shoplist](https://shoplist.co/shopify-apps/compare/dynamic-yield-by-mastercard-vs-personizely-cro-a-b-testing) - [Dynamic Yield by Mastercard on Shoplist](https://shoplist.co/shopify-apps/dynamic-yield-by-mastercard) ([Markdown](https://shoplist.co/shopify-apps/dynamic-yield-by-mastercard.md)) - [Personizely: A/B Testing on Shoplist](https://shoplist.co/shopify-apps/personizely-cro-a-b-testing) ([Markdown](https://shoplist.co/shopify-apps/personizely-cro-a-b-testing.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Dynamic Yield by Mastercard and Personizely are as of Nov 11, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).