--- title: "Dynamic Yield by Mastercard vs Klaviyo: Email Marketing & SMS: Shopify app comparison" description: "Compare Dynamic Yield by Mastercard and Klaviyo: Email Marketing & SMS on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/dynamic-yield-by-mastercard-vs-klaviyo-email-marketing-sms" markdown_url: "https://shoplist.co/shopify-apps/compare/dynamic-yield-by-mastercard-vs-klaviyo-email-marketing-sms.md" data_as_of: "Nov 11, 2026" --- # Dynamic Yield by Mastercard vs Klaviyo: Email Marketing & SMS Shopify app comparison from Shoplist. Store counts as of Nov 11, 2026. ## At a glance - Klaviyo is detected on 2921× as many Shopify stores as Dynamic Yield by Mastercard: 295,069 vs 101 as of Nov 11, 2026. - On the Shopify App Store: Dynamic Yield by Mastercard 5.0 from 2 reviews and Klaviyo 4.7 from 3,440 reviews. - Klaviyo lists 68 features Dynamic Yield by Mastercard’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation. - 68 stores run Dynamic Yield by Mastercard and Klaviyo together. ## Adoption | Measure | Dynamic Yield by Mastercard | Klaviyo | Ahead | | --- | --- | --- | --- | | Detected stores | 101 — as of Nov 11, 2026 | 295,069 — as of Nov 11, 2026 | Klaviyo | | Net store change, 28 days | 0 — estimated | \+569 — estimated | | | Stores added, 28 days | 1 — new and returning | 2,826 — new and returning | Klaviyo | | Big-brand share | Not enough data | 15% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Germany, United Kingdom | United States, United Kingdom, Australia | | ## Reviews | Measure | Dynamic Yield by Mastercard | Klaviyo | Ahead | | --- | --- | --- | --- | | App Store rating | 5.0 ★ | 4.7 ★ | Dynamic Yield by Mastercard | | App Store reviews | 2 | 3,440 | Klaviyo | | New reviews, 28 days | 0 | 63 | Klaviyo | | Reviewers a year or more in | Not enough data | 43% | | ## Pricing | Measure | Dynamic Yield by Mastercard | Klaviyo | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $15/month | | | Longest free trial | Not listed | Not listed | | | Plans listed | 1 | 3 | | ## Listing | Measure | Dynamic Yield by Mastercard | Klaviyo | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#358 — in Upsell and cross-sell | \#2 — in Email marketing | | | Shopify App Charts | Not on this week’s charts | \#2 on the Shoplist 100 | | | Built for Shopify | No | No | | | Launched | Mar 31, 2023 | Sep 20, 2012 | | | Languages | 1 — English | 6 — English, French, Spanish | | | Developer | Dynamic Yield by Mastercard | Klaviyo | | ## Listed features - 72 distinct features are listed across these App Store listings; 0 are listed by both. - Dynamic Yield by Mastercard lists 0 of them (0%). - Klaviyo lists 72 of them (100%). Listed only by Klaviyo: A/B testing, Abandoned cart, AI generation, Analytics, APIs and webhooks, Automations, Back-in-stock emails, Birthday messages, Browse abandonment, Bulk editing, Bulk messaging, Cart emails, Cart recovery, Checkout emails, Compliance, Consent collection, Conversion metrics, Cross-sell emails, Custom campaigns, Custom code, Custom fonts, Custom segments, Custom sender ID, Discount codes, Discounts, Drip campaigns, Editor tool, Email campaigns, Email capture list, Email domains, Exit intent, Feedback requests, Follow-up emails, Forms, Geolocation, Import and export, Insights and tips, Localization, Newsletters, Opt-in, Order confirmations, Order tracking, Personalized messages, Pop-ups, Price drop emails, Product recommendations, Product reviews, Promotions, Push notifications, Real-time analytics, Reporting, ROI tracking, Scheduled messages, Segmentation, SMS campaigns, SMS capture list, Subscriptions, Tagging, Targeting, Templates, Tracking, Triggers and rules, Two-way messaging, Upsell emails, Welcome emails, Welcome messages, Win-back campaigns, Win-back emails. ### Coverage by App Store category | Category | Dynamic Yield by Mastercard | Klaviyo | | --- | --- | --- | | Email marketing | 0/49 | 49/49 | | Email marketing › Campaign types | 0/25 | 25/25 | | Email marketing › Managing campaigns | 0/24 | 24/24 | | SMS marketing | 0/23 | 23/23 | | SMS marketing › Managing campaigns | 0/14 | 14/14 | | SMS marketing › Workflow automation | 0/9 | 9/9 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Only Dynamic Yield by Mastercard lists: Google Analytics, Emarsys, Tealium, Smartling, Any email platform. - Only Klaviyo lists: Customer accounts, Shopify Flow, Recharge, Aftership, Typeform, Meta Advertising, Gorgias, TikTok Advertising. ## Pricing plans ### Dynamic Yield by Mastercard | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | A Dynamic Yield account is required and is not free of charge. Contact Dynamic Yield for details. | ### Klaviyo | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Email marketing built into Shopify Admin — no separate account needed. | | SMS | $15/month | Not listed | Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow. | | Email | $20/month | Not listed | 251-500 contacts. Upgrade as you grow. | ## Frequently asked questions ### Which is more popular, Dynamic Yield by Mastercard or Klaviyo? Klaviyo is detected on 2921× as many Shopify stores as Dynamic Yield by Mastercard: 295,069 vs 101 as of Nov 11, 2026. ### Which has better reviews, Dynamic Yield by Mastercard or Klaviyo? On the Shopify App Store: Dynamic Yield by Mastercard 5.0 from 2 reviews and Klaviyo 4.7 from 3,440 reviews. ### What features does each app list that the other doesn’t? Klaviyo lists 68 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Can you use Dynamic Yield by Mastercard and Klaviyo together? Yes. 68 stores run Dynamic Yield by Mastercard and Klaviyo together. Shoplist detects both apps on those storefronts. ### Are stores switching between Dynamic Yield by Mastercard and Klaviyo? 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 11, 2026; estimated figures are labeled. ## Links - [Dynamic Yield by Mastercard vs Klaviyo: Email Marketing & SMS on Shoplist](https://shoplist.co/shopify-apps/compare/dynamic-yield-by-mastercard-vs-klaviyo-email-marketing-sms) - [Dynamic Yield by Mastercard on Shoplist](https://shoplist.co/shopify-apps/dynamic-yield-by-mastercard) ([Markdown](https://shoplist.co/shopify-apps/dynamic-yield-by-mastercard.md)) - [Klaviyo: Email Marketing & SMS on Shoplist](https://shoplist.co/shopify-apps/klaviyo-email-marketing-sms) ([Markdown](https://shoplist.co/shopify-apps/klaviyo-email-marketing-sms.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Dynamic Yield by Mastercard and Klaviyo are as of Nov 11, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).