---
title: "Dataships: Compliant Opt‑Ins vs Listrak: Email, SMS & Identity: Shopify app comparison"
description: "Compare Dataships: Compliant Opt‑Ins and Listrak: Email, SMS & Identity on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/dataships-vs-listrak-email-sms-identity"
markdown_url: "https://shoplist.co/shopify-apps/compare/dataships-vs-listrak-email-sms-identity.md"
data_as_of: "Nov 5, 2026"
---

# Dataships: Compliant Opt‑Ins vs Listrak: Email, SMS & Identity

Shopify app comparison from Shoplist. Store counts as of Nov 5, 2026.

## At a glance

- Listrak is detected on 1.9× as many Shopify stores as Dataships: 213 vs 111 as of Nov 5, 2026.
- On the Shopify App Store: Dataships 5.0 from 74 reviews and Listrak 5.0 from 23 reviews.
- Listrak lists 40 features Dataships’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.

## Adoption

| Measure | Dataships | Listrak | Ahead |
| --- | --- | --- | --- |
| Detected stores | 111 — as of Nov 5, 2026 | 213 — as of Nov 5, 2026 | Listrak |
| Net store change, 28 days | 0 — estimated | \+3 — estimated |  |
| Stores added, 28 days | Not enough data | 7 — new and returning |  |
| Big-brand share | Not enough data | 50% — of stores of known size |  |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |  |
| Top store countries | United States, United Kingdom, Ireland | United States, Canada, United Kingdom |  |

## Reviews

| Measure | Dataships | Listrak | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | 5.0 ★ |  |
| App Store reviews | 74 | 23 | Dataships |
| New reviews, 28 days | 0 | 0 |  |
| Reviewers a year or more in | 77% | Not enough data |  |

## Pricing

| Measure | Dataships | Listrak | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | $440/month | No monthly plan listed |  |
| Longest free trial | 5 days | Not listed |  |
| Plans listed | 1 | 1 |  |

## Listing

| Measure | Dataships | Listrak | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#26 — in Email marketing | \#108 — in Email marketing | Dataships |
| Shopify App Charts | \#4 on Pricing moves in Email marketing | \#18 in Email marketing |  |
| Built for Shopify | No | No |  |
| Launched | Jan 4, 2023 | Aug 26, 2020 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | Dataships Limited | Listrak |  |

## Listed features

- 51 distinct features are listed across these App Store listings; 9 are listed by both.
- Dataships lists 10 of them (20%). Listed only by Dataships: Geolocation.
- Listrak lists 50 of them (98%). Listed only by Listrak: A/B testing, Abandoned cart, AI generation, Analytics, APIs and webhooks, Automations, Back-in-stock emails, Birthday messages, Browse abandonment, Cart emails, Cart recovery, Conversion metrics, Cross-sell emails, Custom campaigns, Discount codes, Drip campaigns, Editor tool, Email campaigns, Exit intent, Import and export, Landing pages, Newsletters, Order confirmations, Order tracking, Personalized messages, Pop-ups, Price drop emails, Product recommendations, Reporting, ROI tracking, Scheduled messages, Segmentation, Targeting, Templates, Two-way messaging, Upsell emails, Welcome emails, Welcome messages, Win-back campaigns, Win-back emails.

### Coverage by App Store category

| Category | Dataships | Listrak |
| --- | --- | --- |
| Email marketing | 8/35 | 34/35 |
| Email marketing › Campaign types | 1/18 | 18/18 |
| Email marketing › Managing campaigns | 7/17 | 16/17 |
| SMS marketing | 2/16 | 16/16 |
| SMS marketing › Managing campaigns | 2/9 | 9/9 |
| SMS marketing › Workflow automation | 0/7 | 7/7 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Checkout.
- Only Dataships lists: Klaviyo.
- Listrak lists no platform the others don’t.

## Pricing plans

### Dataships

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Custom | $440/month | 5-day free trial | From $440/month, based on chosen features and annual consent profiles. Your price is fixed for 12 months. |

### Listrak

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free to install | Not listed | External charges may apply. These charges are billed by the external provider and won’t appear on your Shopify invoice. |

## Frequently asked questions

### Which is more popular, Dataships or Listrak?

Listrak is detected on 1.9× as many Shopify stores as Dataships: 213 vs 111 as of Nov 5, 2026.

### Which has better reviews, Dataships or Listrak?

On the Shopify App Store: Dataships 5.0 from 74 reviews and Listrak 5.0 from 23 reviews.

### What features does each app list that the other doesn’t?

Dataships lists 1 the others don’t mention, such as Geolocation. Listrak lists 40 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.

## Links

- [Dataships: Compliant Opt‑Ins vs Listrak: Email, SMS & Identity on Shoplist](https://shoplist.co/shopify-apps/compare/dataships-vs-listrak-email-sms-identity)
- [Dataships: Compliant Opt‑Ins on Shoplist](https://shoplist.co/shopify-apps/dataships) ([Markdown](https://shoplist.co/shopify-apps/dataships.md))
- [Listrak: Email, SMS & Identity on Shoplist](https://shoplist.co/shopify-apps/listrak-email-sms-identity) ([Markdown](https://shoplist.co/shopify-apps/listrak-email-sms-identity.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Dataships and Listrak are as of Nov 5, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).
