---
title: "Dataships: Compliant Opt‑Ins vs Dotdigital Marketing: Shopify app comparison"
description: "Compare Dataships: Compliant Opt‑Ins and Dotdigital Marketing on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/dataships-vs-dotdigital-email-sms-marketing"
markdown_url: "https://shoplist.co/shopify-apps/compare/dataships-vs-dotdigital-email-sms-marketing.md"
data_as_of: "Nov 5, 2026"
---

# Dataships: Compliant Opt‑Ins vs Dotdigital Marketing

Shopify app comparison from Shoplist. Store counts as of Nov 5, 2026.

## At a glance

- Dotdigital Marketing is detected on 2.2× as many Shopify stores as Dataships: 243 vs 111 as of Nov 5, 2026.
- On the Shopify App Store: Dataships 5.0 from 74 reviews and Dotdigital Marketing 4.5 from 21 reviews.
- Dotdigital Marketing lists 58 features Dataships’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI generation.

## Adoption

| Measure | Dataships | Dotdigital Marketing | Ahead |
| --- | --- | --- | --- |
| Detected stores | 111 — as of Nov 5, 2026 | 243 — as of Nov 5, 2026 | Dotdigital Marketing |
| Net store change, 28 days | 0 — estimated | \+3 — estimated |  |
| Stores added, 28 days | Not enough data | 3 — new and returning |  |
| Big-brand share | Not enough data | 34% — of stores of known size |  |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Apparel & Accessories, Health & Beauty, Media |  |
| Top store countries | United States, United Kingdom, Ireland | Australia, Japan, United Kingdom |  |

## Reviews

| Measure | Dataships | Dotdigital Marketing | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | 4.5 ★ | Dataships |
| App Store reviews | 74 | 21 | Dataships |
| New reviews, 28 days | 0 | 0 |  |
| Reviewers a year or more in | 77% | Not enough data |  |

## Pricing

| Measure | Dataships | Dotdigital Marketing | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | $440/month | No monthly plan listed |  |
| Longest free trial | 5 days | Not listed |  |
| Plans listed | 1 | 1 |  |

## Listing

| Measure | Dataships | Dotdigital Marketing | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#26 — in Email marketing | \#72 — in Email marketing | Dataships |
| Shopify App Charts | \#4 on Pricing moves in Email marketing | \#16 in Email marketing |  |
| Built for Shopify | No | No |  |
| Launched | Jan 4, 2023 | Feb 18, 2020 |  |
| Languages | 1 — English | 12 — English, French, Spanish |  |
| Developer | Dataships Limited | Dotdigital |  |

## Listed features

- 70 distinct features are listed across these App Store listings; 7 are listed by both.
- Dataships lists 10 of them (14%). Listed only by Dataships: Checkout emails, Compliance, Opt-in.
- Dotdigital Marketing lists 67 of them (96%). Listed only by Dotdigital Marketing: Abandoned cart, Activity tracking, AI generation, AI insights, Analytics, Analytics dashboard, APIs and webhooks, Automations, Back-in-stock emails, Browse abandonment, Bulk editing, Cohort analysis, Cross-sell emails, Custom code, Custom dashboards, Custom fonts, Custom reports, Data export, Discounts, Drip campaigns, Editor tool, Email campaigns, Email domains, Event tracking, Follow-up emails, Forms, Heatmaps, Import and export, Landing pages, Lifetime value \(LTV\), Loyalty analysis, Marketing attribution, Newsletters, Page views, Pop-ups, Price drop emails, Product recommendations, Product reviews, Promotions, Purchase tracking, Push notifications, Report scheduling, Reporting, Rewards, Segmentation, SMS campaigns, Social media, Subscriptions, Surveys, Tagging, Targeting, Templates, Tracking, Translation, Upsell emails, UTM tracking, Welcome emails, Win-back emails.

### Coverage by App Store category

| Category | Dataships | Dotdigital Marketing |
| --- | --- | --- |
| Analytics | 0/18 | 18/18 |
| Analytics › Customer behavior | 0/7 | 7/7 |
| Analytics › Marketing and sales | 0/5 | 5/5 |
| Analytics › Visuals and reports | 0/6 | 6/6 |
| Email marketing | 8/50 | 49/50 |
| Email marketing › Campaign types | 1/26 | 25/26 |
| Email marketing › Managing campaigns | 7/24 | 24/24 |
| SMS marketing | 2/2 | 0/2 |
| SMS marketing › Managing campaigns | 2/2 | 0/2 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- No platform appears in every listing.
- Only Dataships lists: Checkout, Klaviyo.
- Only Dotdigital Marketing lists: Shopify Flow, Instagram, Facebook, Google Ads, Gorgias, LoyaltyLion, Yotpo.

## Pricing plans

### Dataships

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Custom | $440/month | 5-day free trial | From $440/month, based on chosen features and annual consent profiles. Your price is fixed for 12 months. |

### Dotdigital Marketing

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free to install | Not listed | Plans from $187/month \(regional variances apply\), monthly/annual options after 14-day free trial. |

## Frequently asked questions

### Which is more popular, Dataships or Dotdigital Marketing?

Dotdigital Marketing is detected on 2.2× as many Shopify stores as Dataships: 243 vs 111 as of Nov 5, 2026.

### Which has better reviews, Dataships or Dotdigital Marketing?

On the Shopify App Store: Dataships 5.0 from 74 reviews and Dotdigital Marketing 4.5 from 21 reviews.

### What features does each app list that the other doesn’t?

Dataships lists 3 the others don’t mention, such as Checkout emails, Compliance, Opt-in. Dotdigital Marketing lists 58 the others don’t mention, such as Abandoned cart, Activity tracking, AI generation, AI insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.

## Links

- [Dataships: Compliant Opt‑Ins vs Dotdigital Marketing on Shoplist](https://shoplist.co/shopify-apps/compare/dataships-vs-dotdigital-email-sms-marketing)
- [Dataships: Compliant Opt‑Ins on Shoplist](https://shoplist.co/shopify-apps/dataships) ([Markdown](https://shoplist.co/shopify-apps/dataships.md))
- [Dotdigital Marketing on Shoplist](https://shoplist.co/shopify-apps/dotdigital-email-sms-marketing) ([Markdown](https://shoplist.co/shopify-apps/dotdigital-email-sms-marketing.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Dataships and Dotdigital Marketing are as of Nov 5, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).