--- title: "CleverTap vs theMarketer: Email marketing: Shopify app comparison" description: "Compare CleverTap and theMarketer: Email marketing on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/clevertap-vs-themarketer-email-marketing" markdown_url: "https://shoplist.co/shopify-apps/compare/clevertap-vs-themarketer-email-marketing.md" data_as_of: "Nov 8, 2026" --- # CleverTap vs theMarketer: Email marketing Shopify app comparison from Shoplist. Store counts as of Nov 8, 2026. ## At a glance - theMarketer is detected on 2× as many Shopify stores as CleverTap: 392 vs 200 as of Nov 8, 2026. - theMarketer lists 44 features CleverTap’s listing doesn’t mention, including A/B testing, Abandoned cart, Analytics. ## Adoption | Measure | CleverTap | theMarketer | Ahead | | --- | --- | --- | --- | | Detected stores | 200 — as of Nov 8, 2026 | 392 — as of Nov 8, 2026 | theMarketer | | Net store change, 28 days | \+8 — estimated | \+2 — estimated | | | Stores added, 28 days | 17 — new and returning | 2 — new and returning | CleverTap | | Big-brand share | Not enough data | 5% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | India, United States, United Kingdom | Romania, Bulgaria, Hungary | | ## Reviews | Measure | CleverTap | theMarketer | Ahead | | --- | --- | --- | --- | | App Store rating | Not published | 5.0 ★ | | | App Store reviews | Not published | 4 | | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | CleverTap | theMarketer | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $23.28/month | | | Longest free trial | Not listed | Not listed | | | Plans listed | Not published | 4 | | ## Listing | Measure | CleverTap | theMarketer | Ahead | | --- | --- | --- | --- | | Shopify category rank | \#61 — in Content - Other | \#49 — in Email marketing | | | Shopify App Charts | \#3 in Content - Other | \#14 in Email marketing | | | Built for Shopify | No | No | | | Launched | Jan 4, 2016 | Aug 5, 2024 | | | Languages | 1 — English | 1 — English | | | Developer | CleverTap | theMarketer International SRL - RO46003544 | | ## Listed features - 45 distinct features are listed across these App Store listings; 0 are listed by both. - CleverTap lists 0 of them (0%). - theMarketer lists 45 of them (100%). Listed only by theMarketer: A/B testing, Abandoned cart, Analytics, Automations, Back-in-stock emails, Browse abandonment, Cart emails, Checkout emails, Consent collection, Coupons, Cross-sell emails, Custom fonts, Discounts, Drip campaigns, Editor tool, Email campaigns, Email capture list, Email domains, Follow-up emails, Forms, Free shipping, Import and export, Membership perks, Newsletters, Points, Pop-ups, Price drop emails, Product recommendations, Product reviews, Promotions, Push notifications, Referrals, Reporting, Reward programs, Segmentation, SMS campaigns, SMS capture list, Surveys, Tagging, Templates, Tracking, Upsell emails, VIP tiers, Welcome emails. ### Coverage by App Store category | Category | CleverTap | theMarketer | | --- | --- | --- | | Email marketing | 0/37 | 37/37 | | Email marketing › Campaign types | 0/22 | 22/22 | | Email marketing › Managing campaigns | 0/15 | 15/15 | | Loyalty and rewards | 0/8 | 8/8 | | Loyalty and rewards › Program types | 0/3 | 3/3 | | Loyalty and rewards › Rewards you can offer | 0/5 | 5/5 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - CleverTap lists no platform the others don’t. - Only theMarketer lists: theMarketer.com. ## Pricing plans ### CleverTap Free ### theMarketer | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Free to install. Email free forever for up to 1000 contacts and up to 5000 emails sent / month | | Standard | $23.28/month | Not listed | 0-1000 contacts. Upgrade as you grow. SMS Credit packages starting at 21.16 USD | | Ecommerce | $29.10/month | Not listed | 0-1000 contacts. Upgrade as you grow. SMS Credit packages starting at 21.16 USD | | Ecommerce PRO | $171.10/month | Not listed | 0-500 contacts. Upgrade as you grow. SMS Credit packages starting at 21.16 USD | ## Frequently asked questions ### Which is more popular, CleverTap or theMarketer? theMarketer is detected on 2× as many Shopify stores as CleverTap: 392 vs 200 as of Nov 8, 2026. ### What features does each app list that the other doesn’t? theMarketer lists 44 the others don’t mention, such as A/B testing, Abandoned cart, Analytics, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled. ## Links - [CleverTap vs theMarketer: Email marketing on Shoplist](https://shoplist.co/shopify-apps/compare/clevertap-vs-themarketer-email-marketing) - [CleverTap on Shoplist](https://shoplist.co/shopify-apps/clevertap) ([Markdown](https://shoplist.co/shopify-apps/clevertap.md)) - [theMarketer: Email marketing on Shoplist](https://shoplist.co/shopify-apps/themarketer-email-marketing) ([Markdown](https://shoplist.co/shopify-apps/themarketer-email-marketing.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for CleverTap and theMarketer are as of Nov 8, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).