--- title: "BOB: WhatsApp Marketing + AI vs Zoko WhatsApp Marketing & Chat: Shopify app comparison" description: "Compare BOB: WhatsApp Marketing + AI and Zoko WhatsApp Marketing & Chat on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/businessonbot-vs-zoko-whatsapp-catalog-api" markdown_url: "https://shoplist.co/shopify-apps/compare/businessonbot-vs-zoko-whatsapp-catalog-api.md" data_as_of: "Nov 3, 2026" --- # BOB: WhatsApp Marketing \+ AI vs Zoko WhatsApp Marketing & Chat Shopify app comparison from Shoplist. Store counts as of Nov 3, 2026. ## At a glance - Zoko WhatsApp Marketing & Chat is detected on 4× as many Shopify stores as BOB: 1,065 vs 264 as of Nov 3, 2026. - On the Shopify App Store: BOB 4.6 from 87 reviews and Zoko WhatsApp Marketing & Chat 4.9 from 530 reviews. - Paid plans start at $4.99/month for BOB and $49.99/month for Zoko WhatsApp Marketing & Chat. - BOB lists 15 features Zoko WhatsApp Marketing & Chat’s listing doesn’t mention, including Agent analytics, AI chatbots, Cart recovery. ## Adoption | Measure | BOB | Zoko WhatsApp Marketing & Chat | Ahead | | --- | --- | --- | --- | | Detected stores | 264 — as of Nov 3, 2026 | 1,065 — as of Nov 3, 2026 | Zoko WhatsApp Marketing & Chat | | Net store change, 28 days | −4 — estimated | −27 — estimated | | | Stores added, 28 days | 2 — new and returning | 4 — new and returning | Zoko WhatsApp Marketing & Chat | | Big-brand share | 30% — of stores of known size | 30% — of stores of known size | | | Top store categories | Apparel & Accessories, Food, Beverages & Tobacco, Health & Beauty | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | India, South Africa, United States | India, United States, United Arab Emirates | | ## Reviews | Measure | BOB | Zoko WhatsApp Marketing & Chat | Ahead | | --- | --- | --- | --- | | App Store rating | 4.6 ★ | 4.9 ★ | Zoko WhatsApp Marketing & Chat | | App Store reviews | 87 | 530 | Zoko WhatsApp Marketing & Chat | | New reviews, 28 days | Not enough data | 16 | | | Reviewers a year or more in | Not enough data | 18% | | ## Pricing | Measure | BOB | Zoko WhatsApp Marketing & Chat | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $4.99/month | $49.99/month | BOB | | Longest free trial | 7 days | 7 days | | | Plans listed | 1 | 4 | | ## Listing | Measure | BOB | Zoko WhatsApp Marketing & Chat | Ahead | | --- | --- | --- | --- | | Shopify category rank | Not enough data | \#24 — in Chat | | | Shopify App Charts | \#7 in Abandoned cart | \#23 in Chat | | | Built for Shopify | No | No | | | Launched | Oct 3, 2023 | Dec 8, 2020 | | | Languages | 1 — English | 1 — English | | | Developer | BusinessOnBot | Bourbon Science Inc. | | ## Listed features - 15 distinct features are listed across these App Store listings; 0 are listed by both. - BOB lists 15 of them (100%). Listed only by BOB: Agent analytics, AI chatbots, Cart recovery, COD verification, Cross-sell, Customer insights, Discounts, Email chat, Live chat, Order updates, Product recommendations, Quick replies, Shipping alerts, SMS, Upsell. - Zoko WhatsApp Marketing & Chat lists 0 of them (0%). ### Coverage by App Store category | Category | BOB | Zoko WhatsApp Marketing & Chat | | --- | --- | --- | | Chat | 15/15 | 0/15 | | Chat › Automated responses | 9/9 | 0/9 | | Chat › Real-time messaging | 6/6 | 0/6 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout, Instagram, whatsapp. - Only BOB lists: Customer accounts, Shiprocket, Razorpay, Cashfree. - Only Zoko WhatsApp Marketing & Chat lists: Facebook Messenger, Judgeme, Shipping Apps. ## Pricing plans ### BOB | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free trial -7 days | $4.99/month | 7-day free trial | Platform fee $4.99/month billed post the trial period. WhatsApp broadcast & conversation charges billed per usage. | ### Zoko WhatsApp Marketing & Chat | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Starter | $49.99/month | 7-day free trial | Meta Rates · Instagram $9.99/mo · Custom flows $5.99/flow/mo · AI bots from $24.99/mo/bot | | Plus | $79.99/month | 7-day free trial | $0.00199/conv beyond 5K · Meta's rates · Instagram $9.99/mo · Custom flows $5.99/flow/mo · AI bots from $24.99/mo/bot | | Elite | $139.99/month | 7-day free trial | $0.00099/conv beyond 100K · Meta's rates · Instagram $9.99/mo · Custom flows $5.99/flow/mo · AI bots from $24.99/mo/bot | | Max | $499.99/month | 7-day free trial | $0.00049/conv beyond 5M · Meta's rates · Instagram $9.99/mo · Custom flows $5.99/flow/mo · AI bots from $24.99/mo/bot | ## Frequently asked questions ### Which is more popular, BOB or Zoko WhatsApp Marketing & Chat? Zoko WhatsApp Marketing & Chat is detected on 4× as many Shopify stores as BOB: 1,065 vs 264 as of Nov 3, 2026. ### Is BOB or Zoko WhatsApp Marketing & Chat cheaper? Paid plans start at $4.99/month for BOB and $49.99/month for Zoko WhatsApp Marketing & Chat. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, BOB or Zoko WhatsApp Marketing & Chat? On the Shopify App Store: BOB 4.6 from 87 reviews and Zoko WhatsApp Marketing & Chat 4.9 from 530 reviews. ### What features does each app list that the other doesn’t? BOB lists 15 the others don’t mention, such as Agent analytics, AI chatbots, Cart recovery, COD verification. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between BOB and Zoko WhatsApp Marketing & Chat? 2 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled. ## Links - [BOB: WhatsApp Marketing \+ AI vs Zoko WhatsApp Marketing & Chat on Shoplist](https://shoplist.co/shopify-apps/compare/businessonbot-vs-zoko-whatsapp-catalog-api) - [BOB: WhatsApp Marketing \+ AI on Shoplist](https://shoplist.co/shopify-apps/businessonbot) ([Markdown](https://shoplist.co/shopify-apps/businessonbot.md)) - [Zoko WhatsApp Marketing & Chat on Shoplist](https://shoplist.co/shopify-apps/zoko-whatsapp-catalog-api) ([Markdown](https://shoplist.co/shopify-apps/zoko-whatsapp-catalog-api.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for BOB and Zoko WhatsApp Marketing & Chat are as of Nov 3, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).