---
title: "SCA ‑ Product Feed Manager vs ShoppingFeeder Google Shopping: Shopify app comparison"
description: "Compare SCA ‑ Product Feed Manager and ShoppingFeeder Google Shopping on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/bing-shopping-vs-shoppingfeeder-google-shopping"
markdown_url: "https://shoplist.co/shopify-apps/compare/bing-shopping-vs-shoppingfeeder-google-shopping.md"
data_as_of: "Nov 10, 2026"
---

# SCA ‑ Product Feed Manager vs ShoppingFeeder Google Shopping

Shopify app comparison from Shoplist. Store counts as of Nov 10, 2026.

## At a glance

- SCA is detected on 23× as many Shopify stores as ShoppingFeeder Google Shopping: 11,316 vs 498 as of Nov 10, 2026.
- On the Shopify App Store: SCA 3.9 from 35 reviews and ShoppingFeeder Google Shopping 4.8 from 147 reviews.
- Paid plans start at $6.99/month for SCA and $20/month for ShoppingFeeder Google Shopping.
- ShoppingFeeder Google Shopping lists 18 features SCA’s listing doesn’t mention, including AI mapping, Attribute filtering, Attribute mapping.

## Adoption

| Measure | SCA | ShoppingFeeder Google Shopping | Ahead |
| --- | --- | --- | --- |
| Detected stores | 11,316 — as of Nov 10, 2026 | 498 — as of Nov 10, 2026 | SCA |
| Net store change, 28 days | −18 — estimated | \+1 — estimated |  |
| Stores added, 28 days | 13 — new and returning | 1 — new and returning | SCA |
| Big-brand share | 11% — of stores of known size | 25% — of stores of known size |  |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Apparel & Accessories, Electronics, Health & Beauty |  |
| Top store countries | United States, Canada, United Kingdom | United States, South Africa, United Kingdom |  |

## Reviews

| Measure | SCA | ShoppingFeeder Google Shopping | Ahead |
| --- | --- | --- | --- |
| App Store rating | 3.9 ★ | 4.8 ★ | ShoppingFeeder Google Shopping |
| App Store reviews | 35 | 147 | ShoppingFeeder Google Shopping |
| New reviews, 28 days | 0 | 0 | SCA |
| Reviewers a year or more in | Not enough data | Not enough data |  |

## Pricing

| Measure | SCA | ShoppingFeeder Google Shopping | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | $6.99/month | $20/month | SCA |
| Longest free trial | 14 days | 14 days |  |
| Plans listed | 3 | 3 |  |

## Listing

| Measure | SCA | ShoppingFeeder Google Shopping | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#129 — in Product feeds | \#57 — in Product feeds | ShoppingFeeder Google Shopping |
| Shopify App Charts | \#66 on the Shoplist 100 | \#3 in Product feeds |  |
| Built for Shopify | No | No |  |
| Launched | Aug 31, 2016 | Jul 21, 2015 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | Shopping Cart Apps | ShoppingFeeder |  |

## Listed features

- 24 distinct features are listed across these App Store listings; 5 are listed by both.
- SCA lists 6 of them (25%). Listed only by SCA: Store updates.
- ShoppingFeeder Google Shopping lists 23 of them (96%). Listed only by ShoppingFeeder Google Shopping: AI mapping, Attribute filtering, Attribute mapping, Bulk editing, Collection targeting, Conversion tracking, Custom formulas, Custom labels, Custom rules, Error validation, Feed optimization, GTIN management, Headless, Local inventory, Metafields, Multi-currency, Product selection, Variant sync.

### Coverage by App Store category

| Category | SCA | ShoppingFeeder Google Shopping |
| --- | --- | --- |
| Product feeds | 6/24 | 23/24 |
| Product feeds › Feed customization | 1/12 | 12/12 |
| Product feeds › Feed management | 5/12 | 11/12 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- No platform appears in every listing.
- Only SCA lists: Bing Ads, Bing Merchant Center, Google Shopping App, Microsoft Merchant Center, Microsoft Advertising, Microsoft Ads.
- Only ShoppingFeeder Google Shopping lists: Checkout, Instagram, Leroy Merlin, TikTok, Google Merchant Center, PriceCheck, Meta Catalog.

## Pricing plans

### SCA

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Small | $6.99/month | 14-day free trial | None listed |
| Medium | $14.99/month | 14-day free trial | None listed |
| Large | $24.99/month | 14-day free trial | None listed |

### ShoppingFeeder Google Shopping

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Basic | $20/month | 14-day free trial | $20 per 50K products over 50K, $8 per extra channel, extra charges over 1000 orders |
| Premium | $120/month | 14-day free trial | $20 per 500K products over 500K, extra charges over 1000 orders |
| FeedNexus Advanced | $500/month | 14-day free trial | Extra charges over 100 000 orders |

## Frequently asked questions

### Which is more popular, SCA or ShoppingFeeder Google Shopping?

SCA is detected on 23× as many Shopify stores as ShoppingFeeder Google Shopping: 11,316 vs 498 as of Nov 10, 2026.

### Is SCA or ShoppingFeeder Google Shopping cheaper?

Paid plans start at $6.99/month for SCA and $20/month for ShoppingFeeder Google Shopping. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### Which has better reviews, SCA or ShoppingFeeder Google Shopping?

On the Shopify App Store: SCA 3.9 from 35 reviews and ShoppingFeeder Google Shopping 4.8 from 147 reviews.

### What features does each app list that the other doesn’t?

SCA lists 1 the others don’t mention, such as Store updates. ShoppingFeeder Google Shopping lists 18 the others don’t mention, such as AI mapping, Attribute filtering, Attribute mapping, Bulk editing. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.

## Links

- [SCA ‑ Product Feed Manager vs ShoppingFeeder Google Shopping on Shoplist](https://shoplist.co/shopify-apps/compare/bing-shopping-vs-shoppingfeeder-google-shopping)
- [SCA ‑ Product Feed Manager on Shoplist](https://shoplist.co/shopify-apps/bing-shopping) ([Markdown](https://shoplist.co/shopify-apps/bing-shopping.md))
- [ShoppingFeeder Google Shopping on Shoplist](https://shoplist.co/shopify-apps/shoppingfeeder-google-shopping) ([Markdown](https://shoplist.co/shopify-apps/shoppingfeeder-google-shopping.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for SCA and ShoppingFeeder Google Shopping are as of Nov 10, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).
