---
title: "AppLovin vs Criteo: Shopify app comparison"
description: "Compare AppLovin and Criteo on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/axon-vs-criteo-sales-growth-ads"
markdown_url: "https://shoplist.co/shopify-apps/compare/axon-vs-criteo-sales-growth-ads.md"
data_as_of: "Nov 3, 2026"
---

# AppLovin vs Criteo

Shopify app comparison from Shoplist. Store counts as of Nov 3, 2026.

## At a glance

- AppLovin is detected on 2× as many Shopify stores as Criteo: 4,715 vs 2,358 as of Nov 3, 2026.
- On the Shopify App Store: AppLovin 3.6 from 27 reviews and Criteo 4.5 from 39 reviews.

## Adoption

| Measure | AppLovin | Criteo | Ahead |
| --- | --- | --- | --- |
| Detected stores | 4,715 — as of Nov 3, 2026 | 2,358 — as of Nov 3, 2026 | AppLovin |
| Net store change, 28 days | \+121 — estimated | \+5 — estimated |  |
| Stores added, 28 days | 223 — new and returning | 9 — new and returning | AppLovin |
| Big-brand share | 39% — of stores of known size | 44% — of stores of known size |  |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden |  |
| Top store countries | United States, Australia, Canada | United States, Japan, Hong Kong |  |

## Reviews

| Measure | AppLovin | Criteo | Ahead |
| --- | --- | --- | --- |
| App Store rating | 3.6 ★ | 4.5 ★ | Criteo |
| App Store reviews | 27 | 39 | Criteo |
| New reviews, 28 days | Not enough data | 0 |  |
| Reviewers a year or more in | Not enough data | Not enough data |  |

## Pricing

| Measure | AppLovin | Criteo | Ahead |
| --- | --- | --- | --- |
| Free plan | Not listed | Not listed |  |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |  |
| Longest free trial | Not listed | Not listed |  |
| Plans listed | 1 | 1 |  |

## Listing

| Measure | AppLovin | Criteo | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#21 — in Ads | \#59 — in Ads | AppLovin |
| Shopify App Charts | \#4 in Ads | \#8 in Ads |  |
| Built for Shopify | No | No |  |
| Launched | Jun 10, 2025 | Jun 24, 2022 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | AppLovin Corporation | Criteo |  |

## Listed features

None of these App Store listings names its features.

## Integrations

- No platform appears in every listing.
- AppLovin lists no integrations.
- Only Criteo lists: Checkout, Bluecore, Emarsys, Klaviyo, Yotpo, Oracle.

## Pricing plans

### AppLovin

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| free to install | Free | Not listed | None listed |

### Criteo

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free to install | Not listed | Media costs are usage dependent |

## Frequently asked questions

### Which is more popular, AppLovin or Criteo?

AppLovin is detected on 2× as many Shopify stores as Criteo: 4,715 vs 2,358 as of Nov 3, 2026.

### Which has better reviews, AppLovin or Criteo?

On the Shopify App Store: AppLovin 3.6 from 27 reviews and Criteo 4.5 from 39 reviews.

### Are stores switching between AppLovin and Criteo?

1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026; estimated figures are labeled.

## Links

- [AppLovin vs Criteo on Shoplist](https://shoplist.co/shopify-apps/compare/axon-vs-criteo-sales-growth-ads)
- [AppLovin on Shoplist](https://shoplist.co/shopify-apps/axon) ([Markdown](https://shoplist.co/shopify-apps/axon.md))
- [Criteo on Shoplist](https://shoplist.co/shopify-apps/criteo-sales-growth-ads) ([Markdown](https://shoplist.co/shopify-apps/criteo-sales-growth-ads.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for AppLovin and Criteo are as of Nov 3, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).