--- title: "Avada Email Marketing vs Shopify Messaging: Shopify app comparison" description: "Compare Avada Email Marketing and Shopify Messaging on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/ava-email-marketing-sms-popups-vs-shopify-email-1" markdown_url: "https://shoplist.co/shopify-apps/compare/ava-email-marketing-sms-popups-vs-shopify-email-1.md" data_as_of: "Nov 9, 2026" --- # Avada Email Marketing vs Shopify Messaging Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026. ## At a glance - Avada Email Marketing is detected on 17× as many Shopify stores as Shopify Messaging: 1,901 vs 109 as of Nov 9, 2026. - On the Shopify App Store: Avada Email Marketing 4.8 from 818 reviews and Shopify Messaging 4.8 from 4,816 reviews. - Avada Email Marketing lists 8 features Shopify Messaging’s listing doesn’t mention, including A/B testing, Cross-sell emails, Custom fonts. ## Adoption | Measure | Avada Email Marketing | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Detected stores | 1,901 — as of Nov 9, 2026 | 109 — as of Nov 9, 2026 | Avada Email Marketing | | Net store change, 28 days | −16 — estimated | \+3 — estimated | | | Stores added, 28 days | 1 — new and returning | 7 — new and returning | Shopify Messaging | | Big-brand share | 8% — of stores of known size | Not enough data | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Canada, United Kingdom | United States, Japan, Hong Kong | | ## Reviews | Measure | Avada Email Marketing | Shopify Messaging | Ahead | | --- | --- | --- | --- | | App Store rating | 4.8 ★ | 4.8 ★ | | | App Store reviews | 818 | 4,816 | Shopify Messaging | | New reviews, 28 days | Not enough data | Not enough data | | | Reviewers a year or more in | Not enough data | 43% | | ## Pricing | Measure | Avada Email Marketing | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | $16/month | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 3 | 1 | | ## Listing | Measure | Avada Email Marketing | Shopify Messaging | Ahead | | --- | --- | --- | --- | | Shopify category rank | Not enough data | \#12 — in Email marketing | | | Shopify App Charts | \#9 in Email marketing | Not on this week’s charts | | | Built for Shopify | No | No | | | Launched | Aug 6, 2020 | Apr 14, 2020 | | | Languages | 1 — English | 20 — English, Chinese \(Simplified\), French | | | Developer | Avada Retention | Shopify | | ## Listed features - 38 distinct features are listed across these App Store listings; 24 are listed by both. - Avada Email Marketing lists 32 of them (84%). Listed only by Avada Email Marketing: A/B testing, Cross-sell emails, Custom fonts, Email capture list, Geolocation, Product recommendations, SMS capture list, Subscriptions. - Shopify Messaging lists 30 of them (79%). Listed only by Shopify Messaging: Abandoned cart, AI generation, Browse abandonment, Drip campaigns, Insights and tips, Reporting. ### Coverage by App Store category | Category | Avada Email Marketing | Shopify Messaging | | --- | --- | --- | | Email marketing | 32/38 | 30/38 | | Email marketing › Campaign types | 15/18 | 15/18 | | Email marketing › Managing campaigns | 17/20 | 15/20 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only Avada Email Marketing lists: MailChimp, Judge.me, Facebook Ads, Google Ads, PageFly, Popups. - Shopify Messaging lists no integrations. ## Pricing plans ### Avada Email Marketing | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free To Install | Free to install | Not listed | Trial 14 days | | Pro | $16/month | Not listed | Reach up to 500 contacts. Upgrade as you grow | | Advanced | $47/month | Not listed | Reach up to 2,500 contacts. Upgrade as you grow | ### Shopify Messaging | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | Your first 10,000 emails each month are free. After, pricing starts at $1/1000 emails per month. | ## Frequently asked questions ### Which is more popular, Avada Email Marketing or Shopify Messaging? Avada Email Marketing is detected on 17× as many Shopify stores as Shopify Messaging: 1,901 vs 109 as of Nov 9, 2026. ### Which has better reviews, Avada Email Marketing or Shopify Messaging? On the Shopify App Store: Avada Email Marketing 4.8 from 818 reviews and Shopify Messaging 4.8 from 4,816 reviews. ### What features does each app list that the other doesn’t? Avada Email Marketing lists 8 the others don’t mention, such as A/B testing, Cross-sell emails, Custom fonts, Email capture list. Shopify Messaging lists 6 the others don’t mention, such as Abandoned cart, AI generation, Browse abandonment, Drip campaigns. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled. ## Links - [Avada Email Marketing vs Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/compare/ava-email-marketing-sms-popups-vs-shopify-email-1) - [Avada Email Marketing on Shoplist](https://shoplist.co/shopify-apps/ava-email-marketing-sms-popups) ([Markdown](https://shoplist.co/shopify-apps/ava-email-marketing-sms-popups.md)) - [Shopify Messaging on Shoplist](https://shoplist.co/shopify-apps/shopify-email-1) ([Markdown](https://shoplist.co/shopify-apps/shopify-email-1.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Avada Email Marketing and Shopify Messaging are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).