---
title: "Affiliate Marketing ReferrLy vs Kutoku: Shopify app comparison"
description: "Compare Affiliate Marketing ReferrLy and Kutoku on detected Shopify stores, App Store reviews, pricing, listed features and integrations."
canonical_url: "https://shoplist.co/shopify-apps/compare/affiliate-marketing-referral-vs-kutoku"
markdown_url: "https://shoplist.co/shopify-apps/compare/affiliate-marketing-referral-vs-kutoku.md"
data_as_of: "Nov 9, 2026"
---

# Affiliate Marketing ReferrLy vs Kutoku

Shopify app comparison from Shoplist. Store counts as of Nov 9, 2026.

## At a glance

- Affiliate Marketing ReferrLy is detected on 26× as many Shopify stores as Kutoku: 4,302 vs 168 as of Nov 9, 2026.
- Only Affiliate Marketing ReferrLy lists a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $49/month for Kutoku.
- Affiliate Marketing ReferrLy lists 21 features Kutoku’s listing doesn’t mention, including Achievement tracking, Analytics, Auto-tracking.

## Adoption

| Measure | Affiliate Marketing ReferrLy | Kutoku | Ahead |
| --- | --- | --- | --- |
| Detected stores | 4,302 — as of Nov 9, 2026 | 168 — as of Nov 9, 2026 | Affiliate Marketing ReferrLy |
| Net store change, 28 days | \+31 — estimated | \+2 — estimated |  |
| Stores added, 28 days | 63 — new and returning | 2 — new and returning | Affiliate Marketing ReferrLy |
| Big-brand share | 8% — of stores of known size | Not enough data |  |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Luggage & Bags, Home & Garden |  |
| Top store countries | United States, United Kingdom, Canada | United States, Canada, United Kingdom |  |

## Reviews

| Measure | Affiliate Marketing ReferrLy | Kutoku | Ahead |
| --- | --- | --- | --- |
| App Store rating | 5.0 ★ | Not published |  |
| App Store reviews | 1,134 | Not published |  |
| New reviews, 28 days | 28 | Not enough data |  |
| Reviewers a year or more in | 6% | Not enough data |  |

## Pricing

| Measure | Affiliate Marketing ReferrLy | Kutoku | Ahead |
| --- | --- | --- | --- |
| Free plan | Yes | Not listed |  |
| Lowest paid monthly plan | $5/month | $49/month | Affiliate Marketing ReferrLy |
| Longest free trial | 14 days | Not listed |  |
| Plans listed | 4 | 2 |  |

## Listing

| Measure | Affiliate Marketing ReferrLy | Kutoku | Ahead |
| --- | --- | --- | --- |
| Shopify category rank | \#1 — in Affiliate programs | \#56 — in Affiliate programs | Affiliate Marketing ReferrLy |
| Shopify App Charts | \#5 in Affiliate programs | Not on this week’s charts |  |
| Built for Shopify | Yes | No |  |
| Launched | Dec 22, 2020 | Mar 8, 2023 |  |
| Languages | 1 — English | 1 — English |  |
| Developer | DEVSQUAT SOLUTIONS | Kutoku Ltd |  |

## Listed features

- 31 distinct features are listed across these App Store listings; 5 are listed by both.
- Affiliate Marketing ReferrLy lists 26 of them (84%). Listed only by Affiliate Marketing ReferrLy: Achievement tracking, Analytics, Auto-tracking, Branded portal, Bulk payouts, Custom branding, Custom forms, Custom links and discounts, Custom registration, Discounts, Fraud protection, Multi-level marketing, Multi-level tracking, PayPal, Performance bonuses, Post-purchase pop-ups, Product commission, Product tracking, Real-time tracking, Royalties, Tiered benefits.
- Kutoku lists 10 of them (32%). Listed only by Kutoku: ACH payments, Bank transfers, Custom dashboards, Multi-currency, Scheduled payouts.

### Coverage by App Store category

| Category | Affiliate Marketing ReferrLy | Kutoku |
| --- | --- | --- |
| Affiliate programs | 26/31 | 10/31 |
| Affiliate programs › Affiliate experience | 6/7 | 2/7 |
| Affiliate programs › Commission options | 7/7 | 2/7 |
| Affiliate programs › Payments | 3/7 | 5/7 |
| Affiliate programs › Referral management | 10/10 | 1/10 |

A feature missing from a listing may still be supported; this compares what each App Store listing says.

## Integrations

- Both list: Checkout.
- Only Affiliate Marketing ReferrLy lists: Customer accounts, PayPal, Appstle, Recharge.
- Only Kutoku lists: Skimlinks.

## Pricing plans

### Affiliate Marketing ReferrLy

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Free | Free | Not listed | None listed |
| Starter | $5/month | 14-day free trial | None listed |
| Pro | $9/month | 14-day free trial | None listed |
| Premium | $15/month | 14-day free trial | None listed |

### Kutoku

| Plan | Price | Free trial | Additional charges |
| --- | --- | --- | --- |
| Starter | $49/month | Not listed | None listed |
| Growth | $99/month | Not listed | None listed |

## Frequently asked questions

### Which is more popular, Affiliate Marketing ReferrLy or Kutoku?

Affiliate Marketing ReferrLy is detected on 26× as many Shopify stores as Kutoku: 4,302 vs 168 as of Nov 9, 2026.

### Is Affiliate Marketing ReferrLy or Kutoku cheaper?

Only Affiliate Marketing ReferrLy lists a free plan. Paid plans start at $5/month for Affiliate Marketing ReferrLy and $49/month for Kutoku. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.

### What features does each app list that the other doesn’t?

Affiliate Marketing ReferrLy lists 21 the others don’t mention, such as Achievement tracking, Analytics, Auto-tracking, Branded portal. Kutoku lists 5 the others don’t mention, such as ACH payments, Bank transfers, Custom dashboards, Multi-currency. A feature missing from a listing may still be supported; this compares what each App Store listing says.

### Where does this comparison’s data come from?

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.

## Links

- [Affiliate Marketing ReferrLy vs Kutoku on Shoplist](https://shoplist.co/shopify-apps/compare/affiliate-marketing-referral-vs-kutoku)
- [Affiliate Marketing ReferrLy on Shoplist](https://shoplist.co/shopify-apps/affiliate-marketing-referral) ([Markdown](https://shoplist.co/shopify-apps/affiliate-marketing-referral.md))
- [Kutoku on Shoplist](https://shoplist.co/shopify-apps/kutoku) ([Markdown](https://shoplist.co/shopify-apps/kutoku.md))

## Methodology

Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for Affiliate Marketing ReferrLy and Kutoku are as of Nov 9, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).