--- title: "AdRoll Advertising vs Trackify Facebook Pixel,TikTok: Shopify app comparison" description: "Compare AdRoll Advertising and Trackify Facebook Pixel,TikTok on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-trackify-facebook-pixel-tiktok" markdown_url: "https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-trackify-facebook-pixel-tiktok.md" data_as_of: "Nov 13, 2026" --- # AdRoll Advertising vs Trackify Facebook Pixel,TikTok Shopify app comparison from Shoplist. Store counts as of Nov 13, 2026. ## At a glance - AdRoll Advertising is detected on 2.6× as many Shopify stores as Trackify Facebook Pixel,TikTok: 5,674 vs 2,153 as of Nov 13, 2026. - On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and Trackify Facebook Pixel,TikTok 4.8 from 406 reviews. - Only Trackify Facebook Pixel,TikTok lists a free plan. - Trackify Facebook Pixel,TikTok lists 13 features AdRoll Advertising’s listing doesn’t mention, including Analytics dashboard, Demographic analysis, Device. ## Adoption | Measure | AdRoll Advertising | Trackify Facebook Pixel,TikTok | Ahead | | --- | --- | --- | --- | | Detected stores | 5,674 — as of Nov 13, 2026 | 2,153 — as of Nov 13, 2026 | AdRoll Advertising | | Net store change, 28 days | −88 — estimated | −13 — estimated | | | Stores added, 28 days | 7 — new and returning | 36 — new and returning | Trackify Facebook Pixel,TikTok | | Big-brand share | 19% — of stores of known size | 17% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Australia, United Kingdom | United States, United Kingdom, China | | ## Reviews | Measure | AdRoll Advertising | Trackify Facebook Pixel,TikTok | Ahead | | --- | --- | --- | --- | | App Store rating | 4.4 ★ | 4.8 ★ | Trackify Facebook Pixel,TikTok | | App Store reviews | 326 | 406 | Trackify Facebook Pixel,TikTok | | New reviews, 28 days | Not enough data | 11 | | | Reviewers a year or more in | Not enough data | 3% | | ## Pricing | Measure | AdRoll Advertising | Trackify Facebook Pixel,TikTok | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Yes | | | Lowest paid monthly plan | No monthly plan listed | $18.99/month | | | Longest free trial | Not listed | 7 days | | | Plans listed | 1 | 2 | | ## Listing | Measure | AdRoll Advertising | Trackify Facebook Pixel,TikTok | Ahead | | --- | --- | --- | --- | | Shopify category rank | Not enough data | \#14 — in Ads | | | Shopify App Charts | Not on this week’s charts | \#11 in Ads | | | Built for Shopify | No | Yes | | | Launched | Aug 19, 2015 | Oct 31, 2015 | | | Languages | 1 — English | 1 — English | | | Developer | AdRoll | Trackify X | | ## Listed features - 30 distinct features are listed across these App Store listings; 7 are listed by both. - AdRoll Advertising lists 17 of them (57%). Listed only by AdRoll Advertising: Audience segments, Bid optimization, Demographic, Engagement metrics, Event-based, Impression counts, Lookalike audiences, Pixel management, ROI analysis, Video ads. - Trackify Facebook Pixel,TikTok lists 20 of them (67%). Listed only by Trackify Facebook Pixel,TikTok: Analytics dashboard, Demographic analysis, Device, Event tracking, Funnel analysis, Marketing attribution, Pixel tracking, Platform, Purchase tracking, ROAS, Traffic source, UTM attribution, UTM tracking. ### Coverage by App Store category | Category | AdRoll Advertising | Trackify Facebook Pixel,TikTok | | --- | --- | --- | | Ads | 17/22 | 12/22 | | Ads › Campaign management | 4/4 | 1/4 | | Ads › Performance analytics | 6/9 | 6/9 | | Ads › Targeting | 7/9 | 5/9 | | Analytics | 0/8 | 8/8 | | Analytics › Customer behavior | 0/1 | 1/1 | | Analytics › Marketing and sales | 0/6 | 6/6 | | Analytics › Visuals and reports | 0/1 | 1/1 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout, Facebook Custom Audiences, Instagram, TikTok. - Only AdRoll Advertising lists: Google AdWords, Yotpo, Klaviyo. - Only Trackify Facebook Pixel,TikTok lists: UTM parameters, Audiences, Catalogs. ## Pricing plans ### AdRoll Advertising | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Ads | Free to install | Not listed | Minimum budget of $5/day required for display and native ad campaigns. Additional channel minimums vary. | ### Trackify Facebook Pixel,TikTok | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free plan | Free | Not listed | None listed | | GROWTH Plan | $18.99/month | 7-day free trial | Plus monthly usage charge based on order volume: $0, $10, $30, or more based on \# of monthly orders | ## Frequently asked questions ### Which is more popular, AdRoll Advertising or Trackify Facebook Pixel,TikTok? AdRoll Advertising is detected on 2.6× as many Shopify stores as Trackify Facebook Pixel,TikTok: 5,674 vs 2,153 as of Nov 13, 2026. ### Is AdRoll Advertising or Trackify Facebook Pixel,TikTok cheaper? Only Trackify Facebook Pixel,TikTok lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits. ### Which has better reviews, AdRoll Advertising or Trackify Facebook Pixel,TikTok? On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and Trackify Facebook Pixel,TikTok 4.8 from 406 reviews. ### What features does each app list that the other doesn’t? AdRoll Advertising lists 10 the others don’t mention, such as Audience segments, Bid optimization, Demographic, Engagement metrics. Trackify Facebook Pixel,TikTok lists 13 the others don’t mention, such as Analytics dashboard, Demographic analysis, Device, Event tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between AdRoll Advertising and Trackify Facebook Pixel,TikTok? 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled. ## Links - [AdRoll Advertising vs Trackify Facebook Pixel,TikTok on Shoplist](https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-trackify-facebook-pixel-tiktok) - [AdRoll Advertising on Shoplist](https://shoplist.co/shopify-apps/adroll-marketing-advertising) ([Markdown](https://shoplist.co/shopify-apps/adroll-marketing-advertising.md)) - [Trackify Facebook Pixel,TikTok on Shoplist](https://shoplist.co/shopify-apps/trackify-facebook-pixel-tiktok) ([Markdown](https://shoplist.co/shopify-apps/trackify-facebook-pixel-tiktok.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for AdRoll Advertising and Trackify Facebook Pixel,TikTok are as of Nov 13, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).