--- title: "AdRoll Advertising vs Microsoft Channel: Shopify app comparison" description: "Compare AdRoll Advertising and Microsoft Channel on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-microsoft-channel" markdown_url: "https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-microsoft-channel.md" data_as_of: "Nov 13, 2026" --- # AdRoll Advertising vs Microsoft Channel Shopify app comparison from Shoplist. Store counts as of Nov 13, 2026. ## At a glance - Microsoft Channel is detected on 4× as many Shopify stores as AdRoll Advertising: 22,714 vs 5,674 as of Nov 13, 2026. - On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and Microsoft Channel 2.8 from 337 reviews. - AdRoll Advertising lists 13 features Microsoft Channel’s listing doesn’t mention, including Audience segments, Behavior, Custom audiences. ## Adoption | Measure | AdRoll Advertising | Microsoft Channel | Ahead | | --- | --- | --- | --- | | Detected stores | 5,674 — as of Nov 13, 2026 | 22,714 — as of Nov 13, 2026 | Microsoft Channel | | Net store change, 28 days | −88 — estimated | \+30 — estimated | | | Stores added, 28 days | 7 — new and returning | 30 — new and returning | Microsoft Channel | | Big-brand share | 19% — of stores of known size | 14% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Home & Garden, Health & Beauty | | | Top store countries | United States, Australia, United Kingdom | United States, Canada, United Kingdom | | ## Reviews | Measure | AdRoll Advertising | Microsoft Channel | Ahead | | --- | --- | --- | --- | | App Store rating | 4.4 ★ | 2.8 ★ | AdRoll Advertising | | App Store reviews | 326 | 337 | Microsoft Channel | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | Not enough data | 19% | | ## Pricing | Measure | AdRoll Advertising | Microsoft Channel | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 1 | 1 | | ## Listing | Measure | AdRoll Advertising | Microsoft Channel | Ahead | | --- | --- | --- | --- | | Shopify category rank | Not enough data | \#23 — in Ads | | | Shopify App Charts | Not on this week’s charts | \#26 on the Shoplist 100 | | | Built for Shopify | No | No | | | Launched | Aug 19, 2015 | Sep 30, 2019 | | | Languages | 1 — English | 1 — English | | | Developer | AdRoll | Microsoft | | ## Listed features - 22 distinct features are listed across these App Store listings; 4 are listed by both. - AdRoll Advertising lists 17 of them (77%). Listed only by AdRoll Advertising: Audience segments, Behavior, Custom audiences, Dashboards, Demographic, Engagement metrics, Event-based, Lookalike audiences, Pixel management, Retargeting, ROI analysis, Social media, Video ads. - Microsoft Channel lists 9 of them (41%). Listed only by Microsoft Channel: Automated campaigns, Click-through rates, Keyword, Performance tracking, Product category. ### Coverage by App Store category | Category | AdRoll Advertising | Microsoft Channel | | --- | --- | --- | | Ads | 17/22 | 9/22 | | Ads › Campaign management | 4/5 | 2/5 | | Ads › Performance analytics | 6/8 | 5/8 | | Ads › Targeting | 7/9 | 2/9 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout. - Only AdRoll Advertising lists: Facebook Custom Audiences, Google AdWords, Instagram, Yotpo, TikTok, Klaviyo. - Microsoft Channel lists no platform the others don’t. ## Pricing plans ### AdRoll Advertising | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Ads | Free to install | Not listed | Minimum budget of $5/day required for display and native ad campaigns. Additional channel minimums vary. | ### Microsoft Channel | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free | Free to install | Not listed | You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account. | ## Frequently asked questions ### Which is more popular, AdRoll Advertising or Microsoft Channel? Microsoft Channel is detected on 4× as many Shopify stores as AdRoll Advertising: 22,714 vs 5,674 as of Nov 13, 2026. ### Which has better reviews, AdRoll Advertising or Microsoft Channel? On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and Microsoft Channel 2.8 from 337 reviews. ### What features does each app list that the other doesn’t? AdRoll Advertising lists 13 the others don’t mention, such as Audience segments, Behavior, Custom audiences, Dashboards. Microsoft Channel lists 5 the others don’t mention, such as Automated campaigns, Click-through rates, Keyword, Performance tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between AdRoll Advertising and Microsoft Channel? 5 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled. ## Links - [AdRoll Advertising vs Microsoft Channel on Shoplist](https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-microsoft-channel) - [AdRoll Advertising on Shoplist](https://shoplist.co/shopify-apps/adroll-marketing-advertising) ([Markdown](https://shoplist.co/shopify-apps/adroll-marketing-advertising.md)) - [Microsoft Channel on Shoplist](https://shoplist.co/shopify-apps/microsoft-channel) ([Markdown](https://shoplist.co/shopify-apps/microsoft-channel.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for AdRoll Advertising and Microsoft Channel are as of Nov 13, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).