--- title: "AdRoll Advertising vs IP Facebook Pixel TikTok Pixel: Shopify app comparison" description: "Compare AdRoll Advertising and IP Facebook Pixel TikTok Pixel on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-facebook-pixel-tiktok-pixel" markdown_url: "https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-facebook-pixel-tiktok-pixel.md" data_as_of: "Nov 13, 2026" --- # AdRoll Advertising vs IP Facebook Pixel TikTok Pixel Shopify app comparison from Shoplist. Store counts as of Nov 13, 2026. ## At a glance - AdRoll Advertising is detected on 5.7× as many Shopify stores as IP Facebook Pixel TikTok Pixel: 5,674 vs 1,004 as of Nov 13, 2026. - On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and IP Facebook Pixel TikTok Pixel 4.9 from 253 reviews. - IP Facebook Pixel TikTok Pixel lists 14 features AdRoll Advertising’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Event tracking. ## Adoption | Measure | AdRoll Advertising | IP Facebook Pixel TikTok Pixel | Ahead | | --- | --- | --- | --- | | Detected stores | 5,674 — as of Nov 13, 2026 | 1,004 — as of Nov 13, 2026 | AdRoll Advertising | | Net store change, 28 days | −88 — estimated | \+3 — estimated | | | Stores added, 28 days | 7 — new and returning | 13 — new and returning | IP Facebook Pixel TikTok Pixel | | Big-brand share | 19% — of stores of known size | 14% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Health & Beauty, Home & Garden | | | Top store countries | United States, Australia, United Kingdom | United States, United Kingdom, Hong Kong | | ## Reviews | Measure | AdRoll Advertising | IP Facebook Pixel TikTok Pixel | Ahead | | --- | --- | --- | --- | | App Store rating | 4.4 ★ | 4.9 ★ | IP Facebook Pixel TikTok Pixel | | App Store reviews | 326 | 253 | AdRoll Advertising | | New reviews, 28 days | Not enough data | 0 | | | Reviewers a year or more in | Not enough data | 4% | | ## Pricing | Measure | AdRoll Advertising | IP Facebook Pixel TikTok Pixel | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | $6.99/month | | | Longest free trial | Not listed | 7 days | | | Plans listed | 1 | 4 | | ## Listing | Measure | AdRoll Advertising | IP Facebook Pixel TikTok Pixel | Ahead | | --- | --- | --- | --- | | Shopify category rank | Not enough data | \#12 — in Ads | | | Shopify App Charts | Not on this week’s charts | \#22 in Analytics | | | Built for Shopify | No | Yes | | | Launched | Aug 19, 2015 | Apr 12, 2023 | | | Languages | 1 — English | 1 — English | | | Developer | AdRoll | infinitecommerce.io | | ## Listed features - 31 distinct features are listed across these App Store listings; 8 are listed by both. - AdRoll Advertising lists 17 of them (55%). Listed only by AdRoll Advertising: Ad spend, Audience segments, Bid optimization, Dashboards, Demographic, Impression counts, Lookalike audiences, ROI analysis, Video ads. - IP Facebook Pixel TikTok Pixel lists 22 of them (71%). Listed only by IP Facebook Pixel TikTok Pixel: Activity tracking, Analytics dashboard, Event tracking, GDPR compliance, Page views, Performance tracking, Pixel tracking, Purchase tracking, Real-time tracking, ROAS, UTM attribution, UTM tracking, Visitor IP, Website. ### Coverage by App Store category | Category | AdRoll Advertising | IP Facebook Pixel TikTok Pixel | | --- | --- | --- | | Ads | 17/20 | 11/20 | | Ads › Campaign management | 4/5 | 3/5 | | Ads › Performance analytics | 6/8 | 4/8 | | Ads › Targeting | 7/7 | 4/7 | | Analytics | 0/11 | 11/11 | | Analytics › Customer behavior | 0/5 | 5/5 | | Analytics › Marketing and sales | 0/4 | 4/4 | | Analytics › Visuals and reports | 0/2 | 2/2 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - Both list: Checkout, TikTok. - Only AdRoll Advertising lists: Facebook Custom Audiences, Google AdWords, Instagram, Yotpo, Klaviyo. - Only IP Facebook Pixel TikTok Pixel lists: Facebook Pixel, Snapchat Pixel, Pinterest Pixel, Twitter Pixel, Server Side Tracking. ## Pricing plans ### AdRoll Advertising | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Ads | Free to install | Not listed | Minimum budget of $5/day required for display and native ad campaigns. Additional channel minimums vary. | ### IP Facebook Pixel TikTok Pixel | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Free to Install | Free to install | Not listed | . | | Basic | $6.99/month | 7-day free trial | None listed | | Standard | $9.99/month | 7-day free trial | None listed | | Premium | $19.99/month | 7-day free trial | None listed | ## Frequently asked questions ### Which is more popular, AdRoll Advertising or IP Facebook Pixel TikTok Pixel? AdRoll Advertising is detected on 5.7× as many Shopify stores as IP Facebook Pixel TikTok Pixel: 5,674 vs 1,004 as of Nov 13, 2026. ### Which has better reviews, AdRoll Advertising or IP Facebook Pixel TikTok Pixel? On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and IP Facebook Pixel TikTok Pixel 4.9 from 253 reviews. ### What features does each app list that the other doesn’t? AdRoll Advertising lists 9 the others don’t mention, such as Ad spend, Audience segments, Bid optimization, Dashboards. IP Facebook Pixel TikTok Pixel lists 14 the others don’t mention, such as Activity tracking, Analytics dashboard, Event tracking, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between AdRoll Advertising and IP Facebook Pixel TikTok Pixel? 1 store dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled. ## Links - [AdRoll Advertising vs IP Facebook Pixel TikTok Pixel on Shoplist](https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-facebook-pixel-tiktok-pixel) - [AdRoll Advertising on Shoplist](https://shoplist.co/shopify-apps/adroll-marketing-advertising) ([Markdown](https://shoplist.co/shopify-apps/adroll-marketing-advertising.md)) - [IP Facebook Pixel TikTok Pixel on Shoplist](https://shoplist.co/shopify-apps/facebook-pixel-tiktok-pixel) ([Markdown](https://shoplist.co/shopify-apps/facebook-pixel-tiktok-pixel.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for AdRoll Advertising and IP Facebook Pixel TikTok Pixel are as of Nov 13, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).