--- title: "AdRoll Advertising vs AppLovin: Shopify app comparison" description: "Compare AdRoll Advertising and AppLovin on detected Shopify stores, App Store reviews, pricing, listed features and integrations." canonical_url: "https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-axon" markdown_url: "https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-axon.md" data_as_of: "Nov 13, 2026" --- # AdRoll Advertising vs AppLovin Shopify app comparison from Shoplist. Store counts as of Nov 13, 2026. ## At a glance - AppLovin is detected on 1.2× as many Shopify stores as AdRoll Advertising: 6,661 vs 5,674 as of Nov 13, 2026. - On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and AppLovin 3.6 from 26 reviews. - AdRoll Advertising lists 17 features AppLovin’s listing doesn’t mention, including Ad spend, Audience segments, Behavior. ## Adoption | Measure | AdRoll Advertising | AppLovin | Ahead | | --- | --- | --- | --- | | Detected stores | 5,674 — as of Nov 13, 2026 | 6,661 — as of Nov 13, 2026 | AppLovin | | Net store change, 28 days | −88 — estimated | \+104 — estimated | | | Stores added, 28 days | 7 — new and returning | 175 — new and returning | AppLovin | | Big-brand share | 19% — of stores of known size | 38% — of stores of known size | | | Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Health & Beauty, Apparel & Accessories, Home & Garden | | | Top store countries | United States, Australia, United Kingdom | United States, Australia, Canada | | ## Reviews | Measure | AdRoll Advertising | AppLovin | Ahead | | --- | --- | --- | --- | | App Store rating | 4.4 ★ | 3.6 ★ | AdRoll Advertising | | App Store reviews | 326 | 26 | AdRoll Advertising | | New reviews, 28 days | Not enough data | Not enough data | | | Reviewers a year or more in | Not enough data | Not enough data | | ## Pricing | Measure | AdRoll Advertising | AppLovin | Ahead | | --- | --- | --- | --- | | Free plan | Not listed | Not listed | | | Lowest paid monthly plan | No monthly plan listed | No monthly plan listed | | | Longest free trial | Not listed | Not listed | | | Plans listed | 1 | 1 | | ## Listing | Measure | AdRoll Advertising | AppLovin | Ahead | | --- | --- | --- | --- | | Shopify category rank | Not enough data | \#21 — in Ads | | | Shopify App Charts | Not on this week’s charts | \#3 in Ads | | | Built for Shopify | No | No | | | Launched | Aug 19, 2015 | Jun 10, 2025 | | | Languages | 1 — English | 1 — English | | | Developer | AdRoll | AppLovin Corporation | | ## Listed features - 17 distinct features are listed across these App Store listings; 0 are listed by both. - AdRoll Advertising lists 17 of them (100%). Listed only by AdRoll Advertising: Ad spend, Audience segments, Behavior, Bid optimization, Conversion tracking, Custom audiences, Dashboards, Demographic, Engagement metrics, Event-based, Impression counts, Lookalike audiences, Pixel management, Retargeting, ROI analysis, Social media, Video ads. - AppLovin lists 0 of them (0%). ### Coverage by App Store category | Category | AdRoll Advertising | AppLovin | | --- | --- | --- | | Ads | 17/17 | 0/17 | | Ads › Campaign management | 4/4 | 0/4 | | Ads › Performance analytics | 6/6 | 0/6 | | Ads › Targeting | 7/7 | 0/7 | A feature missing from a listing may still be supported; this compares what each App Store listing says. ## Integrations - No platform appears in every listing. - Only AdRoll Advertising lists: Checkout, Facebook Custom Audiences, Google AdWords, Instagram, Yotpo, TikTok, Klaviyo. - AppLovin lists no integrations. ## Pricing plans ### AdRoll Advertising | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | Ads | Free to install | Not listed | Minimum budget of $5/day required for display and native ad campaigns. Additional channel minimums vary. | ### AppLovin | Plan | Price | Free trial | Additional charges | | --- | --- | --- | --- | | free to install | Free | Not listed | None listed | ## Frequently asked questions ### Which is more popular, AdRoll Advertising or AppLovin? AppLovin is detected on 1.2× as many Shopify stores as AdRoll Advertising: 6,661 vs 5,674 as of Nov 13, 2026. ### Which has better reviews, AdRoll Advertising or AppLovin? On the Shopify App Store: AdRoll Advertising 4.4 from 326 reviews and AppLovin 3.6 from 26 reviews. ### What features does each app list that the other doesn’t? AdRoll Advertising lists 17 the others don’t mention, such as Ad spend, Audience segments, Behavior, Bid optimization. A feature missing from a listing may still be supported; this compares what each App Store listing says. ### Are stores switching between AdRoll Advertising and AppLovin? 2 stores dropped one and added the other in the last 180 days. Which stores, and in which direction, is in Shoplist. ### Where does this comparison’s data come from? Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026; estimated figures are labeled. ## Links - [AdRoll Advertising vs AppLovin on Shoplist](https://shoplist.co/shopify-apps/compare/adroll-marketing-advertising-vs-axon) - [AdRoll Advertising on Shoplist](https://shoplist.co/shopify-apps/adroll-marketing-advertising) ([Markdown](https://shoplist.co/shopify-apps/adroll-marketing-advertising.md)) - [AppLovin on Shoplist](https://shoplist.co/shopify-apps/axon) ([Markdown](https://shoplist.co/shopify-apps/axon.md)) ## Methodology Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts for AdRoll Advertising and AppLovin are as of Nov 13, 2026. “Not detectable from storefronts” means an app leaves no storefront trace, so Shoplist can’t count its stores. A row names who is ahead only when every app has a measured, unestimated figure. See [data methodology](https://shoplist.co/data-methodology.md).